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PROFITABLE TALKS....

In this episode of The Profitable Creative, host Christian Brim interviews Rachel Allen, a multi-talented entrepreneur and author. Rachel shares her journey from being a reluctant entrepreneur to becoming the founder of several businesses, including a nonprofit aimed at helping entrepreneurs from historically excluded communities. She discusses the importance of passion in business, key tips for making a business legitimate, and the significance of personal branding. Rachel emphasizes that true success comes from aligning one's business with their purpose and being authentic in their branding. In this conversation, Christian Brim and Racheal Allen delve into the importance of personal branding, the necessity of niching down in business, overcoming a scarcity mindset, and the significance of creating systems for success. Racheal shares her journey from a place of scarcity to abundance, emphasizing the need for clarity in business and life. The discussion highlights actionable insights for entrepreneurs looking to build a brand that resonates and operates independently of them.


PROFITABLE TAKEAWAYS...

• Rachel Allen is a reluctant entrepreneur with a rich background.
• Her mother’s struggles in entrepreneurship shaped her views.
• Starting a business requires genuine passion and interest.
• Business legitimacy involves proper financial management.
• Cutting through clutter is essential for business focus.
• Getting customers is the primary goal of any business.
• Personal branding helps create an emotional connection.
• Consistency in branding builds recognition and trust.
• Comfort in personal appearance enhances confidence.
• Authenticity in branding reflects true identity. Every person and business has a brand, whether intentional or not.
• Authenticity in branding allows for deeper connections with clients.
• Narrowing your focus can lead to greater business success.
• Being known for one thing makes it easier for referrals.
• Scarcity mindset limits potential; abundance mindset opens opportunities.
• Systems and technology are essential for business efficiency.
• Delegation is key; you can only delegate tasks, not ideas.
• Creating a business that supports your desired lifestyle is crucial.
• Clear boundaries with clients lead to better work-life balance.
• Continuous learning and accountability are vital for growth.

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PROFITABLE TALKS...

In this conversation, Christian Brim interviews Kevin Rapp, the Chief Creative Officer of Ultra Friends, a creative problem-solving company. They discuss the origins of Ultra Friends, the importance of understanding client needs, and the impact of creative work on business success. Kevin shares his journey from video production to entrepreneurship, emphasizing the value of creative solutions in solving complex business problems. The conversation highlights the need for professionals to recognize their impact beyond just their skills, and the importance of storytelling in connecting with audiences. In this conversation, Kevin Rapp discusses the evolution of his business, Ultra Friends, and the importance of valuing creativity in the business world. He emphasizes the systemic factors that devalue creative work and the internalization of this devaluation by creatives themselves. The discussion also covers the need for better communication between creatives and business owners, the importance of trust in creative solutions, and the shift from presenting concepts to hypotheses in creative pitches. Rapp advocates for proactive creative solutions and the recognition of the unique contributions that creatives make to business and culture.

PROFITABLE TAKEAWAYS....

• Ultra Friends is a creative problem-solving company.
• Creative solutions can address larger business problems.
• Understanding client needs is crucial for success.
• The journey from employee to entrepreneur can be validating.
• Creative work can significantly impact business growth.
• Building a differentiated brand is essential in competitive markets.
• Storytelling must connect to tangible value.
• Professionals should recognize their worth beyond skills.
• The best metrics for success involve understanding impact.
• Collaboration and friendship can lead to successful partnerships. The timing was right for Kevin to start Ultra Friends.
• Collaboration between different backgrounds enhances creativity.
• Many creatives struggle with valuing their work.
• Systemic factors devalue creative work in the industry.
• Creatives often internalize external devaluation.
• Charging for services is essential to establish value.
• Mismatched power dynamics can hinder creative partnerships.
• Teaching the impact of creativity is often overlooked.
• The learning process from creative tests can be invaluable.
• Proactive solutions can save time and resources in creative work.

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PROFITABLE TALKS....

In this episode of Profitable Creative, host Christian Brim speaks with author and consultant Alyssa Jarrett about her journey from a high-pressure marketing role to becoming a self-published author. Alyssa shares her experiences with mental health, the importance of marketing skills in the publishing world, and the challenges of building a personal brand. The conversation delves into authenticity, audience connection, and the nuances of navigating public perception as a writer. In this engaging conversation, Alyssa Jarrett shares her journey as an author and publisher, discussing the challenges and triumphs of navigating the publishing landscape. From the humorous beginnings of a cat-related anecdote to the serious business of writing and marketing, Alyssa emphasizes the importance of treating writing as a business while maintaining creativity. She reflects on her experiences with traditional and indie publishing, the lessons learned along the way, and her aspirations for future projects, including potential adaptations of her work.

PROFITABLE TAKEAWAYS....

• Alyssa transitioned from a VP of marketing to self-employment.
• Mental health played a crucial role in her career change.
• Self-publishing requires effective marketing strategies.
• Building a personal brand is essential for authors.
• Authenticity helps in connecting with the audience.
• Navigating public perception can be challenging for writers.
• It's important to embrace individuality in writing.
• Alyssa's writing style is heavily satirical and unique.
• Engaging with readers creates a loyal fanbase.
• Authors should be prepared for public scrutiny. Alyssa emphasizes the importance of humor in conversations.
• Navigating traditional publishing can be challenging and subjective.
• Self-publishing allows for greater control over one's work.
• Treating writing as a business is crucial for success.
• Investing in oneself is key to achieving long-term goals.
• Marketing strategies are essential for authors to reach their audience.
• Authors should focus on completing multiple projects before publishing.
• The journey of self-publishing involves many logistical challenges.
• Building relationships with agents can be beneficial but is not the only path.
• Alyssa is open to exploring different mediums for her stories.

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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim speaks with Cheryl Plouffe, a former broadcaster turned entrepreneur, about her journey from television to starting her own business, Icon Maker. They discuss the importance of creativity in entrepreneurship, the balance between financial and time freedom, and the challenges of navigating the financial landscape of starting a business. Cheryl shares insights on self-awareness, the significance of understanding the language of business, and the art of delegation. The conversation emphasizes the need for entrepreneurs to know enough about various aspects of their business to communicate effectively and make informed decisions.

PROFITABLE TAKEAWAYS...

• Cheryl transitioned from broadcasting to entrepreneurship due to industry changes.
• Creativity can coexist with commercial intent in business.
• Time freedom is crucial for a fulfilling entrepreneurial life.
• Financial challenges are common in the early stages of business.
• Self-awareness is key to understanding one's entrepreneurial path.
• Knowing enough about finance is essential for business owners.
• Delegation and building systems are vital for growth.
• Understanding vendor business models can enhance partnerships.
• The journey of entrepreneurship is a form of personal development.
• Icon Maker helps entrepreneurs leverage podcasting for business growth.

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PROFITABLE TALKS...

In this episode, Christian Brim interviews Evan Kuterbach, the founder of Canyon Pickleball, who shares his journey from a corporate career to entrepreneurship. Evan discusses the inspiration behind his business, the challenges he faced, and the importance of inclusivity in the pickleball community. He emphasizes the need for vulnerability in business partnerships and the lessons learned about money management. The conversation highlights the entrepreneurial mindset of seeing opportunities and solving problems, as well as the significance of defining success on personal terms.

PROFITABLE TAKEAWAYS...

• Evan's entrepreneurial journey began after the birth of his daughter.
• Canyon Pickleball focuses on inclusivity and community.
• The business model is e-commerce, selling pickleball paddles and apparel.
• Evan emphasizes the importance of vulnerability in business partnerships.
• Success is defined by personal values, not just financial metrics.
• The importance of understanding skills and outsourcing in business.
• Inclusivity is a core value of the Canyon Pickleball brand.
• Evan learned about money management post-college.
• The entrepreneurial mindset involves seeing opportunities beyond skill sets.
• Building a brand identity requires a clear mission and values.

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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim speaks with Ameil Shadid of DabKe Consulting about the transformative power of active listening in both personal and professional relationships. Ameil shares his journey from being laid off during COVID to discovering the importance of deep, meaningful connections with others. The conversation delves into leadership, vulnerability, generational communication differences, and the significance of understanding intent and expectations in conversations. Ameil emphasizes the need for trust within teams and how fostering creativity can lead to better outcomes in fundraising and business development.

PROFITABLE TAKEAWAYS...

• Active listening is crucial for building strong relationships.
• Leadership requires vulnerability and self-reflection.
• Generational differences impact communication styles.
• Understanding intent behind conversations enhances listening.
• Lowering expectations can lead to better outcomes.
• Effective communication involves listening with your eyes.
• Trust is essential for unlocking creativity in teams.
• Sales and fundraising are about aligning needs, not just closing deals.
• Asking how someone feels can disarm tense situations.
• Building relationships can lead to organic fundraising opportunities.

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PROFITABLE TALKS...

In this episode, Christian Brim interviews John Weberg, founder of Profit-a-lize, about turning passion into profit. John shares his journey from starting a gaming blog at the age of 12 to becoming a successful digital marketer and consultant. They discuss the importance of understanding the value of money, pricing strategies, and the power of creativity in marketing. John emphasizes the need to entertain, educate, and entice customers through engaging content and personalized marketing. He also highlights the significance of contracts and proper deal structuring in business partnerships.


PROFITABLE TAKEAWAYS...

• Understand the value of money and how it can be scarce or abundant depending on your mindset.
• Don't be afraid to charge higher prices for your products or services, as it can attract more committed and higher-quality customers.
• Focus on entertaining and educating your audience in your marketing and sales process to build strong relationships and long-term customers.
• Consider different pricing options for larger deals, such as upfront payments, residual income, or equity.
• Always have contracts in place to protect yourself and clearly define the terms of any business partnership.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
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PROFITABLE TALKS...

In this conversation, Den Lopez shares his journey from a hobbyist musician to a successful guitar teacher. He discusses the importance of making music accessible and enjoyable for everyone, emphasizing the need to change traditional teaching methods that often lead to high failure rates among learners. Den introduces his innovative teaching method that allows beginners to play songs quickly, fostering a sense of accomplishment and motivation. He also highlights the significance of belief in one's abilities and the impact of teaching on students' lives, ultimately focusing on the legacy that music can create within families. In this conversation, Den Lopez shares his unique approach to teaching guitar, emphasizing motivation and accessibility over traditional methods. He discusses the challenges of transitioning from an employee mindset to entrepreneurship, particularly regarding financial management and the importance of intentional spending. Den also highlights the significance of rhythm in music and his diverse musical influences, encouraging listeners to embrace their creativity and pursue their musical dreams.


PROFITABLE TAKEAWAYS...

• Anyone can play music, right?
• The bigger the problem you solve, the more money you make.
• Learning how to play the guitar is something that people really struggle with.
• If you can have fun right off the bat, you'll want to do it more.
• 95% fail rate with people trying to learn guitar.
• It's a matter of belief more than a matter of fun.
• You can create what you wanna create.
• I can only help like five guitarists a day.
• Every day I wake up, I'm trying to find the next Tressa.
• That recording will still be there forever. Motivation is key in learning music.
• Teaching methods should adapt to the learner's needs.
• Every dollar should have a purpose to avoid unnecessary spending.
• Transitioning to entrepreneurship requires a shift in mindset.
• Rhythm is the foundation of music creation.
• It's important to challenge traditional teaching methods.
• Financial management is crucial for business success.
• Believing in your ability to play music is the first step.
• Diverse musical influences can enrich your experience.
• Creating music can be simple and accessible.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives