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In this episode of the Profitable Creative, host Christian Brim engages with Kelly Schuknecht of Two Mile High Marketing to explore the intersection of passion and profit in entrepreneurship. They discuss the challenges of scaling a business, the importance of aligning creativity with analytical strategy, and the evolving landscape of remote work. The conversation highlights the cultural shifts in work ethic and the complexities of managing growth while maintaining profitability.

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In this episode of the Profitable Creative, host Christian Brim speaks with Armin Korsos, founder of Kamanite, about his unique background, the challenges of underwater cinematography, and his journey into filmmaking. Armin shares insights on entrepreneurship, the importance of building effective teams, and the creative process behind his projects, including a recent documentary on ultra cycling. The conversation highlights the intersection of passion and profit in the creative industry. In this conversation, Armin Korsos discusses the distinctions between solopreneurs and business owners, the challenges of self-funding documentary projects, and the evolving landscape of the film industry. He emphasizes the importance of self-distribution and community building through events like Filmmaker Friday Chicago. Armin shares insights on the entrepreneurial mindset, the necessity of networking, and the value of learning through action and iteration in creative endeavors.

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In this episode of the Profitable Creative, host Christian Brim speaks with Michael Holstein of Mesmeric Media about the evolution of his company, the challenges faced in the content industry, and the importance of taking risks in content creation. They discuss the shifts in audience preferences, the impact of partnerships, and the need for innovative ideas in a saturated market. In this conversation, Michael Holstein discusses the importance of partnerships in entrepreneurship, the dynamics of defining roles among partners, and the complexities of navigating the production landscape. He emphasizes the need for collaboration, the significance of understanding production budgets, and the evolving nature of media production. Holstein also shares insights on how to connect with him and his company, Mesmeric Media, for potential collaborations.

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PROFITABLE TALKS

In this episode of The Profitable Creative, host Christian Brim speaks with Isaac Mashman, a personal branding expert and consultant. They discuss the importance of personal branding, the journey of Isaac from network marketing to consulting, and the challenges of self-promotion and imposter syndrome. Isaac shares insights on how to build a personal brand that resonates with your audience and the necessity of being intentional about your brand. The conversation also touches on the upcoming second edition of Isaac's book on personal branding, which aims to provide comprehensive guidance on the subject. In this conversation, Christian Brim and Isaac Mashman explore the intricacies of personal branding, the importance of identity positioning, and the responsibilities that come with being a public figure. They discuss the necessity of protecting one's craft, the value of exclusivity in business, and the importance of establishing boundaries. The dialogue emphasizes the need for a sustainable business model that can operate independently of the individual, highlighting the significance of reputation and the role it plays in attracting opportunities.

PROFITABLE TAKEAWAYS

• Personal branding is essential for anyone looking to succeed in their field.
• Your personal brand is a reflection of who you are and what you stand for.
• Many people resist self-promotion due to feelings of narcissism or imposter syndrome.
• Understanding the intention behind your personal brand can help shape your strategy.
• There are three main reasons for promoting your personal brand: money, mission, and vanity.
• Building a personal brand requires consistency and authenticity.
• Imposter syndrome can hinder your ability to embrace your expertise.
• Intentional branding can lead to greater recognition and opportunities.
• The evolution of a brand often comes from personal experiences and challenges.
• It's important to share your expertise with the world, as it can benefit others. It's your obligation to implant a memory in others' minds.
• Redefining personal branding can create deeper connections.
• Identity positioning helps establish rapport with your audience.
• Public figures have a responsibility to educate and help others.
• Protecting your craft can lead to greater long-term success.
• Narrowing your focus can simplify growth and scalability.
• Building a personal brand is essential for attracting opportunities.
• Exclusivity can enhance the value of your work.
• Creating a sustainable business requires removing yourself from the equation.
• Your reputation can work for you even when you're not present.

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PROFITABLE TALKS

In this episode of The Profitable Creative, host Christian Brim speaks with Melinda Jackson, a public relations expert with over 15 years of experience. Melinda shares her journey from moving to Los Angeles with just $500 to becoming a successful entrepreneur in the PR industry. They discuss the challenges of agency life, the differences between public relations and marketing, and the importance of creating a fair work environment. Melinda emphasizes the need for clear company values and culture, and reflects on the operational challenges she faced when starting her own business. In this conversation, Christian Brim and Melinda discuss the importance of establishing proactive processes in business, the pressure of societal expectations on entrepreneurs, particularly women, and the significance of defining personal success. They explore the challenges of mentoring young professionals, the importance of valuing one's worth, and the realities of client expectations in the PR industry. The conversation also touches on the complexities of fame and the desire for a fulfilling life without the pressures of traditional success metrics.

PROFITABLE TAKEAWAYS

• Melinda moved to LA with only $500 to pursue her PR career.
• She accidentally became an entrepreneur after struggling to find a job.
• The traditional agency model is outdated and often overcharges clients.
• Melinda believes in paying her interns fairly for their work.
• Agency life can be toxic and demanding, leading to burnout.
• Company culture is essential and should align with shared values.
• Many entrepreneurs struggle with clarity in their brand messaging.
• Operational challenges can arise from not having processes in place.
• Freelancing can lead to unexpected entrepreneurial journeys.
• Building a business requires understanding both PR and marketing. Proactive processes can prevent future problems.
• Defining personal success is crucial for happiness.
• Societal pressures can misguide entrepreneurial goals.
• It's okay to not chase after a million-dollar dream.
• Helping others is a primary motivation for many entrepreneurs.
• Young professionals need realistic expectations in their careers.
• Valuing your worth is essential in business negotiations.
• Low-paying clients often come with high demands.
• Fame can be seen as a burden rather than a goal.
• It's important to communicate openly about expectations.

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PROFITABLE TALKS

In this episode of the Profitable Creative, host Christian Brim speaks with Adi Klevit, an industrial engineer and entrepreneur, about the importance of processes in business, especially for creative entrepreneurs. They discuss how processes can liberate creativity, the entrepreneurial journey of Adi, and the challenges solopreneurs face in implementing effective processes. The conversation also touches on the significance of delegation, defining success, and the mindset shifts necessary for growth.

PROFITABLE TAKEAWAYS

• Processes empower employees and free entrepreneurs to create.
• Creative entrepreneurs often resist processes, fearing they limit creativity.
• Implementing processes can lead to greater freedom and efficiency.
• Solopreneurs must decide if they want to grow or remain stagnant.
• Identifying high-value actions is crucial for business success.
• Networking success requires defined goals and follow-up processes.
• Podcasting can be a powerful tool for knowledge transfer.
• Excuses for not implementing processes often stem from mindset.
• Successful businesses delegate effectively and define clear roles.
• Investing in delegation can lead to increased profits and growth.

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PROFITABLE TALKS

In this episode of The Profitable Creative, host Christian Brim speaks with Rodney Miles, a self-publishing consultant and author. Rodney shares his journey from a non-creative background to becoming a successful author and consultant. He discusses the importance of resilience, the self-publishing process, and the therapeutic nature of writing. The conversation also touches on the impact of criticism on creativity, the significance of passion in writing, and the role of editing in producing a quality book. Rodney emphasizes that writing should be an enjoyable process and that authors should align their goals with their publishing choices.

PROFITABLE TAKEAWAYS

• You can start a creative career at any age.
• Everything in life contributes to your current path.
• Failures can lead to significant personal growth.
• Self-publishing allows for greater creative control.
• Understanding your audience is crucial in writing.
• Writing can serve as a therapeutic outlet.
• Criticism can shape your creative journey.
• Passion is essential for sustaining creative work.
• Finding flow in creativity enhances the experience.
• Choosing the right editor is vital for success.

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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim interviews Leslie Lane, a third-generation photographer and owner of Studio 13, a corporate photography business based in Indianapolis. Leslie shares her journey of taking over the family business at a young age, the challenges she faced, and how she adapted to technological changes in the photography industry. The conversation delves into the importance of understanding client needs, the role of customer service, and the strategies Leslie employs to identify her ideal customers. Additionally, they discuss delegation, compensation structures for photographers, and the ongoing challenges of business development and marketing in a competitive landscape.

PROFITABLE TAKEAWAYS...

• Leslie took over the family business at 23, facing many challenges.
• Adapting to digital photography was crucial for survival.
• Understanding client needs is essential for success.
• Customer service plays a significant role in photography.
• Identifying the ideal customer is key to business growth.
• Delegation is important for managing a photography business.
• Compensation structures should reflect the value of work.
• Business development is a major challenge for Leslie.
• Experience in photography helps in handling difficult situations.
• Building relationships is more important than just selling services.

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