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PROFITABLE TALKS....

In this episode of The Profitable Creative, host Christian Brim interviews Rachel Allen, a multi-talented entrepreneur and author. Rachel shares her journey from being a reluctant entrepreneur to becoming the founder of several businesses, including a nonprofit aimed at helping entrepreneurs from historically excluded communities. She discusses the importance of passion in business, key tips for making a business legitimate, and the significance of personal branding. Rachel emphasizes that true success comes from aligning one's business with their purpose and being authentic in their branding. In this conversation, Christian Brim and Racheal Allen delve into the importance of personal branding, the necessity of niching down in business, overcoming a scarcity mindset, and the significance of creating systems for success. Racheal shares her journey from a place of scarcity to abundance, emphasizing the need for clarity in business and life. The discussion highlights actionable insights for entrepreneurs looking to build a brand that resonates and operates independently of them.


PROFITABLE TAKEAWAYS...

• Rachel Allen is a reluctant entrepreneur with a rich background.
• Her mother’s struggles in entrepreneurship shaped her views.
• Starting a business requires genuine passion and interest.
• Business legitimacy involves proper financial management.
• Cutting through clutter is essential for business focus.
• Getting customers is the primary goal of any business.
• Personal branding helps create an emotional connection.
• Consistency in branding builds recognition and trust.
• Comfort in personal appearance enhances confidence.
• Authenticity in branding reflects true identity. Every person and business has a brand, whether intentional or not.
• Authenticity in branding allows for deeper connections with clients.
• Narrowing your focus can lead to greater business success.
• Being known for one thing makes it easier for referrals.
• Scarcity mindset limits potential; abundance mindset opens opportunities.
• Systems and technology are essential for business efficiency.
• Delegation is key; you can only delegate tasks, not ideas.
• Creating a business that supports your desired lifestyle is crucial.
• Clear boundaries with clients lead to better work-life balance.
• Continuous learning and accountability are vital for growth.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
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PROFITABLE TALKS...

In this conversation, Christian Brim interviews Kevin Rapp, the Chief Creative Officer of Ultra Friends, a creative problem-solving company. They discuss the origins of Ultra Friends, the importance of understanding client needs, and the impact of creative work on business success. Kevin shares his journey from video production to entrepreneurship, emphasizing the value of creative solutions in solving complex business problems. The conversation highlights the need for professionals to recognize their impact beyond just their skills, and the importance of storytelling in connecting with audiences. In this conversation, Kevin Rapp discusses the evolution of his business, Ultra Friends, and the importance of valuing creativity in the business world. He emphasizes the systemic factors that devalue creative work and the internalization of this devaluation by creatives themselves. The discussion also covers the need for better communication between creatives and business owners, the importance of trust in creative solutions, and the shift from presenting concepts to hypotheses in creative pitches. Rapp advocates for proactive creative solutions and the recognition of the unique contributions that creatives make to business and culture.

PROFITABLE TAKEAWAYS....

• Ultra Friends is a creative problem-solving company.
• Creative solutions can address larger business problems.
• Understanding client needs is crucial for success.
• The journey from employee to entrepreneur can be validating.
• Creative work can significantly impact business growth.
• Building a differentiated brand is essential in competitive markets.
• Storytelling must connect to tangible value.
• Professionals should recognize their worth beyond skills.
• The best metrics for success involve understanding impact.
• Collaboration and friendship can lead to successful partnerships. The timing was right for Kevin to start Ultra Friends.
• Collaboration between different backgrounds enhances creativity.
• Many creatives struggle with valuing their work.
• Systemic factors devalue creative work in the industry.
• Creatives often internalize external devaluation.
• Charging for services is essential to establish value.
• Mismatched power dynamics can hinder creative partnerships.
• Teaching the impact of creativity is often overlooked.
• The learning process from creative tests can be invaluable.
• Proactive solutions can save time and resources in creative work.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives

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PROFITABLE TALKS....

In this episode of Profitable Creative, host Christian Brim speaks with author and consultant Alyssa Jarrett about her journey from a high-pressure marketing role to becoming a self-published author. Alyssa shares her experiences with mental health, the importance of marketing skills in the publishing world, and the challenges of building a personal brand. The conversation delves into authenticity, audience connection, and the nuances of navigating public perception as a writer. In this engaging conversation, Alyssa Jarrett shares her journey as an author and publisher, discussing the challenges and triumphs of navigating the publishing landscape. From the humorous beginnings of a cat-related anecdote to the serious business of writing and marketing, Alyssa emphasizes the importance of treating writing as a business while maintaining creativity. She reflects on her experiences with traditional and indie publishing, the lessons learned along the way, and her aspirations for future projects, including potential adaptations of her work.

PROFITABLE TAKEAWAYS....

• Alyssa transitioned from a VP of marketing to self-employment.
• Mental health played a crucial role in her career change.
• Self-publishing requires effective marketing strategies.
• Building a personal brand is essential for authors.
• Authenticity helps in connecting with the audience.
• Navigating public perception can be challenging for writers.
• It's important to embrace individuality in writing.
• Alyssa's writing style is heavily satirical and unique.
• Engaging with readers creates a loyal fanbase.
• Authors should be prepared for public scrutiny. Alyssa emphasizes the importance of humor in conversations.
• Navigating traditional publishing can be challenging and subjective.
• Self-publishing allows for greater control over one's work.
• Treating writing as a business is crucial for success.
• Investing in oneself is key to achieving long-term goals.
• Marketing strategies are essential for authors to reach their audience.
• Authors should focus on completing multiple projects before publishing.
• The journey of self-publishing involves many logistical challenges.
• Building relationships with agents can be beneficial but is not the only path.
• Alyssa is open to exploring different mediums for her stories.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives