Ever wondered what it takes to protect your business from the lurking threats of the digital world? Join us as cybersecurity expert James Bracken, representing ESET in Western Canada, spills the beans on his journey from the sizzling kitchens of Ontario to the high-stakes world of cybersecurity. James opens up about the striking parallels between these two high-pressure jobs, where creativity, resilience, and stress management are crucial. You'll discover how cybersecurity is woven into the fabric of business success, safeguarding assets, and propelling growth.

Throughout our conversation, James illuminates ESET’s distinctive research and development-focused approach that sets them apart in a saturated cybersecurity market. We discuss the significance of building robust partnerships and how aligning with trusted IT partners can unravel the complexities of navigating current technologies and startups. Learn how forming relationships based on trust and shared values can lay a solid foundation for evaluating cybersecurity solutions, paving the way for effective communication and collaboration.

James also shares indispensable advice on engaging with cybersecurity vendors and the vital role of educating businesses about threats such as ransomware. From the value of transparency in negotiations to the importance of knowing your budget and capabilities, this episode is a treasure trove of insights for anyone keen on fortifying their cybersecurity strategy. To wrap up, James invites listeners to connect with him, fostering an open dialogue on all things cybersecurity. Don’t miss out on these invaluable strategies to bolster your business against ever-evolving cyber threats.

Find James at:
https://www.linkedin.com/in/james-bracken-127517b7/
https://www.eset.com/