Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the Hero of AI adoption at your company.

In this episode, David Schneer, a body language expert and CEO of Merrill Research, discusses the significance of qualitative research in today's changing landscape. He emphasizes the importance of understanding body language in research, the shift to virtual methodologies post-pandemic, and the intersection of AI with qualitative insights. David also shares personal stories from his journey of writing his book, 'Backbone: Surviving the Road Less Quantified,' and offers advice for marketers navigating technical fields.

Takeaways

• Qualitative research is essential for understanding consumer behavior.
• Body language plays a crucial role in interpreting responses during research.
• AI technology can enhance qualitative research by analyzing micro-expressions.
• Qualitative research should focus on depth rather than just surface-level data.

Resources

• Connect with David on LinkedIn
• Connect with Wendy on LinkedIn
• Get the Book: Backbone: Surviving the Road Less Quantified
• Related Episode: Communicating Through Body Language With David Schneer
• Related Episode: Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report