As your company grows and changes, whether through acquisitions, new products, or expansion into new markets, it's important your messaging evolves, too. Learn how to evolve your messaging and align both internal and external stakeholders along the way.

In this episode of Content Marketing Engineered, Morgan Norris speaks with Chris Zmijewski, VP of Marketing at SAM, about the evolution of brand marketing and the transition of SAM into a data-driven solutions provider. They discuss Chris's journey in the company, the importance of internal messaging, leadership support, and the need for consistent communication across platforms, especially while acquiring multiple brands and entering new sectors.

Key Takeaways

• The integration of new technologies requires clear communication.
• Internal messaging is critical during acquisitions.
• Leadership support is vital for effective internal communication.
• Consistent messaging across platforms enhances brand recognition.
• Engaging staff at all levels fosters learning and innovation.
  
  

Resources

• Connect with Chris on LinkedIn
• Connect with Morgan on LinkedIn
• Learn more about SAM
• Learn more about TREW's Brand Marketing Services

As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles. Trusted technical and trade publications are gaining influence, and a strong PR strategy can help your brand break into these outlets—and boost visibility in AI-driven search results. Here's how to build a successful PR campaign.

In this episode, Morgan Norris, Senior Brand Strategist at TREW Marketing, discusses the evolving landscape of public relations (PR) and its significance in today's marketing strategies. The conversation covers the barriers marketers face in implementing effective PR campaigns, the importance of identifying newsworthy content, and the best practices for executing successful PR strategies. Morgan shares insights from a recent successful PR campaign for Path Robotics, illustrating the impact of a well-structured PR approach. The episode concludes with practical advice for marketers looking to enhance their PR efforts.

Key Takeaways

• PR is experiencing a renaissance
• Identifying newsworthy content is crucial for effective PR
• PR campaigns should focus on brand awareness, not immediate sales
• Contributed articles can enhance the reach of a PR campaign
• Building a targeted media list is essential for successful outreach
• Effective PR requires follow-up and engagement with media contacts
• Visual content can greatly enhance PR announcements
  
  

Resources

• Connect with Morgan on LinkedIn
• Connect with Wendy on LinkedIn
• Learn more about the Industrial Marketing Summit
• Download our News Release Template

Ever wonder if wiring and pitching press releases to technical publications is worth the effort? We spoke to the Editor-in-Chief of R&D World to uncover how marketers should be communicating and developing relationships with journalists to get the most out of their PR efforts.

In this episode, Morgan Norris, Senior Brand and Content Strategist at TREW Marketing, talks with Brian Buntz, the Editor-in-Chief of R&D World at WTWH Media. They discuss the evolving landscape of public relations, content marketing, and journalism, particularly in the context of technical publications. They explore how news consumption has changed over the years, the impact of AI on content creation and journalism, and the importance of press releases. Brian shares insights on best practices for brands to engage with media effectively.

Key Takeaways

• Trade publications are key sources for technical audiences.
• The voice of the customer is essential for effective storytelling.
• Press releases should include customer perspectives and data-driven insights.
• Engaging with media requires flexibility and adaptability.
• SEO strategies are evolving due to AI and changing search behaviors.
• Technical brands should focus on building relationships with journalists.
  
  

Resources

• Connect with Brian on LinkedIn
• Connect with Morgan on LinkedIn
• Learn more about R&D World
• Learn more about WTWH Media