Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the Hero of AI adoption at your company.

In this episode, David Schneer, a body language expert and CEO of Merrill Research, discusses the significance of qualitative research in today's changing landscape. He emphasizes the importance of understanding body language in research, the shift to virtual methodologies post-pandemic, and the intersection of AI with qualitative insights. David also shares personal stories from his journey of writing his book, 'Backbone: Surviving the Road Less Quantified,' and offers advice for marketers navigating technical fields.

Takeaways

• Qualitative research is essential for understanding consumer behavior.
• Body language plays a crucial role in interpreting responses during research.
• AI technology can enhance qualitative research by analyzing micro-expressions.
• Qualitative research should focus on depth rather than just surface-level data.

Resources

• Connect with David on LinkedIn
• Connect with Wendy on LinkedIn
• Get the Book: Backbone: Surviving the Road Less Quantified
• Related Episode: Communicating Through Body Language With David Schneer
• Related Episode: Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

Haven't figured out what your New Year's Resolution will be? Consider leaning in to AI adoption in 2025. Stave Cunningham shares how you can become the Hero of AI adoption at your company.

n this episode, Wendy Covey interviews Steve Cunningham, co-founder of Simple Academy, discussing the evolving landscape of AI adoption in businesses. They explore the changing attitudes of business leaders and employees towards AI, the stages of AI transformation, and the importance of creativity in marketing roles. Steve shares insights on implementing AI in organizations, the future of AI with agents, and how individuals can adapt and learn in the AI age.

Takeaways

• Understanding the stages of AI transformation can help individuals adapt.
• Creativity can be enhanced through AI tools in marketing roles.
• Companies need leadership buy-in for successful AI implementation.
• Learning in the AI age should be hands-on and practical.
• Using AI effectively can provide a competitive advantage in careers.
• Training AI on specific company data can enhance its usefulness.

Resources

• Connect with Steve on LinkedIn
• Connect with Wendy on LinkedIn
• Learn more about Simple Academy
• Register for the Industrial Marketing Summit
• Related Episode: AI Strategies and Tools for Industrial Marketers
• Related Episode: How We're Using AI Tools for Content Marketing

Can you believe it's already time to plan for 2025? Lee Chapman and I reflect on everything that changed in the world of marketing in 2024 and how we're updating our marketing strategy in 2025.

In this episode, Wendy Covey and Lee Chapman discuss the evolving landscape of marketing as they prepare for 2025. They reflect on the significant changes in inbound marketing, the importance of having a solid strategy, and the role of AI in enhancing marketing efficiency. The conversation also delves into the necessity of strong branding and the need for companies to focus on high-quality content that resonates with their audience. As they look ahead, they emphasize the importance of adapting to new tools and trends while maintaining a clear and focused marketing strategy.

Takeaways

• The inbound marketing playbook is evolving.
• Having a well-formed strategy is crucial before experimenting with new tools.
• AI tools can assist in creating more effective marketing strategies.
• Brand differentiation is key in a crowded marketplace.
• Quality of content is more important than quantity.
• Webinars and short-form videos are effective for conversions.
• Companies should focus on their unique expertise to stand out.
• Leveraging customer feedback is essential for brand messaging.
• Maintaining a clean CRM is vital for effective marketing.
• 2025 will require marketers to adapt to new trends and tools.

Resources

• • Connect with Lee on LinkedIn
  • Connect with Wendy on LinkedIn
  • Register for the Industrial Marketing Summit
  • Related Episode: How to Leverage Clean Data and AI for Effective Email Marketing
  • Listen to the Artificial Intelligence Show