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Larry Easto, a seasoned expert with four decades of experience in law, consulting, and coaching, shares his unconventional journey into entrepreneurship in this episode. From a surprising suggestion by a college dean to a pivotal career shift after a disagreement with a boss, Larry’s story is a compelling lesson in taking charge of one’s career path. Inspired by Jack Canfield's "The Success Principles," Larry emphasizes the power of accountability and how shifting from a passive mindset to setting long-term goals can redefine success.

We unravel the distinction between needs and wants in the entrepreneurial landscape and their effects on personal growth. Larry discusses how recognizing what is essential for survival versus what fuels ambition can transform a legal career into a path filled with creativity and purpose. By categorizing desires into having, doing, and being, Larry offers a structured approach to goal-setting that fosters a more fulfilling life journey. His insights on reconnecting with one’s spiritual side provide a roadmap for anyone striving for clarity and focus in their personal and professional lives.

Our conversation with Larry also highlights the importance of authentic relationship marketing within professional services. From personal trainer to attorney, Larry navigated the marketing challenges in the legal profession, leveraging genuine connections and personal relationships over traditional advertising. He critiques conventional marketing strategies and shares the value of capturing and sharing life lessons through writing and teaching. With a focus on legacy projects, Larry inspires us to continuously reflect, learn, and grow, building a richer and more impactful life and work environment.

Thanks for listening & being part of the Mindset Cafe Community.
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Connect With Devan:
https://www.devangonzalez.com/connect
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P.S. If you’re not already a part of the The Mindset Cafe Community Page I would love to have you be a part of the community, and spread your amazing knowledge. The page is to connect and network with other like minded people networking and furthering each other on our journeys!

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Visionary entrepreneur and Wall Street Journal bestselling author Greg Mohr graces our show with his remarkable journey from working for a franchisee at Taco Bell to founding Franchise Maven. His passion for franchising and team development has driven success and fulfillment, as he shares how understanding and aligning team goals with business objectives can lead to extraordinary achievements. Greg's transition from the restaurant industry to microelectronics and back to entrepreneurship highlights the diverse paths available within franchising, offering invaluable insights for those considering this venture.

Franchising offers more than just a path to financial independence; it provides flexibility and support for those seeking career transitions. Greg discusses the unique benefits of franchising, such as robust support systems and non-competitive franchisee environments. He dispels misconceptions by exploring the variety of opportunities beyond large brick-and-mortar establishments. Aspiring franchisees will gain insights into the qualities essential for success, including risk tolerance, self-starter abilities, and the willingness to be mentored.

Navigating the world of franchising can be daunting, but Greg provides a roadmap for selecting the right opportunity. He emphasizes the importance of aligning personal and professional goals with a franchise choice, whether opting for a proven brand or an emerging one. His advice guides potential entrepreneurs through evaluating their current needs and readiness, offering a non-sales approach to franchise selection. Connect with Greg for personalized guidance and discover how franchising can lead to business ownership and lifestyle freedom.

franchisemaven.com

Thanks for listening & being part of the Mindset Cafe Community.
----------------------------------------------

Connect With Devan:
https://www.devangonzalez.com/connect
----------------------------------------------

Follow On Instagram
https://www.instagram.com/devan.gonzalez/
https://www.instagram.com/mindsetcafepodcast
Let me know what topics or questions you want covered so we can help you achieve your goals faster.
----------------------------------------------

P.S. If you’re not already a part of the The Mindset Cafe Community Page I would love to have you be a part of the community, and spread your amazing knowledge. The page is to connect and network with other like minded people networking and furthering each other on our journeys!

https://www.facebook.com/groups/themindsetcafe/

Send us a text

Do you let cost keep you from investing in yourself? In this episode of The Mindset Cafe, Devan Gonzalez exposes The Price Tag Problem—the tendency to focus on short-term costs instead of long-term worth. Whether it’s your time, money, or effort, we break down how shifting your mindset from cost to value can completely transform your fitness, business, and personal growth.

Stop letting price tags control your decisions and start seeing every investment as a seed for future success. Tune in to learn practical strategies for making smarter decisions that lead to freedom and growth!

This episode focuses on the psychological barriers surrounding financial and personal investments while setting goals, particularly how price tags can obscure the true value of success. By encouraging listeners to confront their fears around spending, we explore the interplay between cost and long-term growth, emphasizing the importance of accountability and investment in every aspect of life.

- Discussion on "The Price Tag Problem"
- Emphasis on ROI over initial costs
- Examples of personal investment in fitness and business
- The importance of addressing scarcity mindset
- Encouragement to set specific goals for 2025
- Insights on accountability within personal development
- Reminder of the hidden costs of inaction
- Reflection on invested effort and its long-term benefits

Thanks for listening & being part of the Mindset Cafe Community.
----------------------------------------------

Connect With Devan:
https://www.devangonzalez.com/connect
----------------------------------------------

Follow On Instagram
https://www.instagram.com/devan.gonzalez/
https://www.instagram.com/mindsetcafepodcast
Let me know what topics or questions you want covered so we can help you achieve your goals faster.
----------------------------------------------

P.S. If you’re not already a part of the The Mindset Cafe Community Page I would love to have you be a part of the community, and spread your amazing knowledge. The page is to connect and network with other like minded people networking and furthering each other on our journeys!

https://www.facebook.com/groups/themindsetcafe/