Feeling stuck at the six-client ceiling? Drowning in duct-taped dashboards and branding chaos?

In this episode of In The Spotlight, you’ll meet Kaila Love—rapper, educator, and award-winning agency founder—who built a six-figure SaaS serving 100+ artists across 6 countries using The Marketer’s Toolkit inside Go HighLevel.

What started with burnout became a breakthrough. Kaila shares exactly how she streamlined onboarding, simplified no-code dashboards, and created an artist-friendly SaaS brand that feels like magic (but runs like clockwork).

💡 What You’ll Learn:

• How Kaila used HighLevel + Toolkit to build a scalable, niche SaaS
• Her onboarding flow that converts without confusing her clients
• Dashboard design tricks using custom values (no curly bracket trauma here 😅)
• How to tier your offers and upsell with locked features
• Building with love: using language, UX, and visuals that feel human
• Bonus: See Kaila’s no-code AI platform + live demo of BritBot! 🤖

⏰ Timestamps:

00:00 – Meet Kaila: From ESPN Features to Agency Builder
01:40 – Hackathon Wins, Amazon Pitching & Outside Lands 🎉
02:25 – The Music Industry Pain That Led to HighLevel
04:00 – The Night She Started Her Agency at VeeCon
04:44 – Why She Waited 1.5 Years to Launch—Until It Felt Right
05:40 – Simplifying UX for Artists with The Marketer’s Toolkit
06:33 – ✨ Dashboard Magic: Custom Values Without Code
08:10 – The Color Picker That Made Her Clients Say “Wow”
09:12 – Why “Curly Brackets” Scared Her Artists 😱
10:36 – Her #1 Advice for New SaaS Agencies
11:37 – From ACL Surgery to Self-Taught Automation Queen
12:42 – The Toolkit That Changed Everything
13:28 – The Secret to Standing Out in a Sea of GHL Clones
14:35 – Kaila’s New AI Platform: The AI Homegirl
16:45 – Live Demo: BritBot, the No-Code AI Widget
18:39 – Updating AI Agents via Google Docs (Genius!)
19:49 – 🎯 Using Locked Features to Sell Tiered Plans
21:45 – The Power of Language Customization in UX
22:08 – Her 13-Year-Old Niece Built in HighLevel!
23:09 – How She Discovered the Toolkit
24:21 – “Don’t Touch Anything!” – The Artist-Safe Funnel Build
25:09 – Turning Funnels into $5 Downloads, Not Streams
26:29 – Email Sequence: Nurture. Story. Offer.
27:14 – Client Feedback: From 5 Tools → 1 Powerful Platform
28:08 – Why Custom Values Were Her Line in the Sand
29:22 – Tom (the Creator) = Wizard Status 🧙
30:32 – Where to Find Kaila, the AI Homegirl, Rapper & Educator

🌐 New to The Toolkit?
Build stunning, scalable SaaS platforms with the tools Kaila swears by:
👉 themarketerstoolkit.com

🗓 Already using it? Book your free optimization call:
👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

Scaling a white-label SaaS with Go HighLevel? You’re not alone—and you're in the right place.

In this episode of In The Spotlight, Will Winter, COO of Agent CRM, breaks down how his team scaled to serve thousands of insurance agents using GHL, The Marketer’s Toolkit, and smart automation workflows.

From streamlining onboarding to taming the chaos of A2P 10DLC compliance, Will shares the exact systems and strategies that power their SaaS infrastructure—and how you can do it too.

💡 What You’ll Learn:

• How to scale a white-label SaaS with Go HighLevel
• Client onboarding automations that actually reduce churn
• Toolkit features like custom values, smart forms, contact buttons
• A2P 10DLC tips to stay compliant and protect SMS deliverability
• How to train your team + build systems that scale without burnout
• The mindset shift from passive SaaS dream to sustainable growth

⏰ Timestamps:

00:00 – Intro to Will + Agent CRM’s SaaS Journey
04:29 – Why Agent CRM Adopted The Marketer’s Toolkit
06:12 – SaaS Scaling Pains: The Problem with Onboarding
07:40 – Customizer Walkthrough: Automate Branding for Sub-Accounts
10:43 – Saving Time with No-Code Tools + Custom Values
12:50 – A2P 10DLC Registration: Avoiding Common Rejections
17:37 – Debunking the Passive SaaS Myth
19:44 – Training Modules + Pop-Ups for GHL Onboarding
24:11 – How Pop-Ups Increased Feature Adoption + Awareness
27:00 – Contact Buttons = Automation Magic for SOP Tracking
32:48 – The Branding Offer That Won 70+ Sub-Accounts
35:18 – Will’s #1 Success Metric: Team Development
38:26 – Where to Follow Will: @AgentCRM | @WillJWinter
39:49 – Final Thoughts + GHL Advice for SaaS Builders

📲 Connect with Will Winter:
Instagram: @WillJWinter
YouTube: Agent CRM

🌐 New to The Toolkit?
Explore automations, onboarding tools, and branding solutions for Go HighLevel:
👉 themarketerstoolkit.com

🗓 Already a user? Book your free optimization call here:
👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

In this episode of In The Spotlight, longtime software pro Glenn Wasserman breaks down how he built a custom SaaS platform without burning out or hiring a full development team.

If you're losing customers, juggling too many disconnected tools, or trying to scale your SaaS without duct tape and overwhelm—this one’s for you.

Glenn shares how he used The Marketer’s Toolkit to:

• Reduce churn by improving user experience
• Integrate complex systems like CRMs, eBay, and inventory software
• Build scalable, niche-focused workflows
• Strike the balance between customization and sustainability

Whether you're an agency owner, SaaS founder, or tech-savvy integrator, you’ll get real-world insight into building better systems with less friction.

💡 What You’ll Learn:

• Why churn is often a friction problem, not a product problem
• How to scale without burning out your dev team (or yourself)
• Toolkit strategies for syncing with external software
• Glenn’s advice for turning agency skills into scalable SaaS
• Why support, not just features, is the edge

⏰ Timestamps:

00:00 – Why Tools Alone Aren’t Enough (Support + Strategy Matters)
00:45 – Glenn’s Story: From 1985 Software Sales to SaaS CEO
03:48 – What Glenn Uses Inside The Marketer’s Toolkit
05:22 – CRM + Operations Software Integration Example
06:18 – Core Philosophy: Reduce Friction, Reduce Churn
10:45 – Toolkit in Action: One-Click Sync to Partner Software
12:14 – Expanding Toolkit Use Across Niches
14:24 – Customization vs. Scalability (Striking the Balance)
16:01 – Wildest Integration: eBay + CRM + Inventory System
17:34 – Advice for Agencies Dreaming of Building SaaS
19:11 – Real Talk: Know Your Business, Play to Your Strengths
21:05 – Why Tom’s Toolkit Stands Out
24:48 – Product Support That Actually Supports
26:16 – Triple Threat: Great Tool, Great Guy, Great Support

📞 Want to see what’s possible with The Marketer’s Toolkit?

Explore the tools, templates, and integrations designed to help you scale smarter:
👉 themarketerstoolkit.com

🗓 Already a user? Book your free optimization call here:
👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

In this episode of In The Spotlight, Virginia sits down with real estate investor turned accidental SaaS builder Jake Cross, who scaled a HighLevel-based platform without spending a dime on ads.

Jake reveals how he used The Marketer’s Toolkit Theme Builder, Location Groups, and the built-in Customizer to craft a sticky, white-labeled SaaS that clients love — and talk about. 💬

Whether you’re building for real estate, M&A, or just looking to bootstrap your own GHL SaaS, Jake shares proven, zero-cost strategies to grow, support, and scale smart.

💡 What You’ll Learn:

• How Jake turned his internal GHL build into a SaaS empire
• His exact toolkit stack for real estate + agency clients
• Organic growth secrets (no paid ads — ever)
• How to use Location Groups + Theme Builder for niche branding
• When to use custom code vs Toolkit tools
• Why community and client support are the real differentiators

⏰ Timestamps:

00:00 – Intro: Meet Jake Cross
01:00 – How Jake Stumbled into SaaS
02:35 – Real Estate to SaaS: The Pivot
04:15 – The Power of Word-of-Mouth Growth
05:28 – How Jake Keeps Clients for Life
06:45 – Why Jake Chose Marketer’s Toolkit
07:35 – Favorite Toolkit Features (Theme Builder, Customizer)
08:10 – Location Groups: Real Example
10:00 – Behind the Scenes: Jake’s Agency Setup
11:15 – Jake’s Advice for New SaaS Builders
12:30 – Pro Tips: Theme Builder vs Custom Code
14:00 – Jake’s Custom Home Screen & Community
15:40 – Hiding HighLevel Distractions
16:15 – What’s Next for Jake & the Toolkit
17:40 – Final Words of Wisdom

📞 Want to see what’s possible with The Marketer’s Toolkit?
Explore the tools, templates, and integrations designed to help you scale smarter:
👉 themarketerstoolkit.com

🗓 Already a user? Book your free optimization call here:
👉 go.thetoolkit.io/widget/bookings/toolkit-optimization

In this episode of In The Spotlight, Virginia sits down with tech-savvy trailblazer Allan Simmons, who started building custom apps before GoHighLevel was even a thing.

Now, Allan merges his custom development expertise with The Marketer’s Toolkit Theme Builder to deliver a fully branded SaaS experience inside HighLevel — no code, no confusion, just pure client wow-factor.

Whether you’re a SaaS founder, white-label strategist, or agency owner, Allan shares real-world strategies to help you stand out, protect your IP, and scale smart.

💡 What You’ll Learn:

• Why Allan transitioned from Infusionsoft to HighLevel
• How to build niche client portals with the Theme Builder
• Ways to connect offline services with online automations
• Productivity tips using ADHD-friendly tools like Pabbly

⏰ Timestamps:

00:00 – Intro: Meet Allan Simmons + In The Spotlight Series
01:18 – Allan’s Bespoke App: How He Built a System Before the Internet
02:34 – Moving from Infusionsoft to HighLevel
03:23 – How Allan Uses GetBookedUp + The Marketer’s Toolkit
05:05 – Smart Buttons & Automations for Non-Tech Users
07:06 – How Technicians Use the Custom Portal
09:06 – Favorite Features for Non-Techie Clients
10:04 – Allan’s Advice for Niche SaaS Creators
11:43 – How Allan Designs Snapshots for Different Client Types
13:23 – Connecting Offline & Online Systems with HighLevel
14:21 – Hidden Menus, Custom Labels & Protecting IP
17:00 – Allan’s Favorite Productivity Tools (Pabbly + ADHD Planner)
18:35 – Sneak Peek: Allan’s Rug Dashboard Project
19:33 – Closing Thoughts & How You Can Do It Too

Interested in the Toolkit Check it out!: themarketerstoolkit.com

🗓 Already in the Toolkit?
Book your free optimization call to make the most of your HighLevel setup:
👉 go.thetoolkit.io/widget/bookings/toolkit-optimization