In this episode of In The Spotlight, Virginia sits down with real estate investor turned accidental SaaS builder Jake Cross, who scaled a HighLevel-based platform without spending a dime on ads.

Jake reveals how he used The Marketer’s Toolkit Theme Builder, Location Groups, and the built-in Customizer to craft a sticky, white-labeled SaaS that clients love — and talk about. 💬

Whether you’re building for real estate, M&A, or just looking to bootstrap your own GHL SaaS, Jake shares proven, zero-cost strategies to grow, support, and scale smart.

💡 What You’ll Learn:

• How Jake turned his internal GHL build into a SaaS empire
• His exact toolkit stack for real estate + agency clients
• Organic growth secrets (no paid ads — ever)
• How to use Location Groups + Theme Builder for niche branding
• When to use custom code vs Toolkit tools
• Why community and client support are the real differentiators

⏰ Timestamps:

00:00 – Intro: Meet Jake Cross
01:00 – How Jake Stumbled into SaaS
02:35 – Real Estate to SaaS: The Pivot
04:15 – The Power of Word-of-Mouth Growth
05:28 – How Jake Keeps Clients for Life
06:45 – Why Jake Chose Marketer’s Toolkit
07:35 – Favorite Toolkit Features (Theme Builder, Customizer)
08:10 – Location Groups: Real Example
10:00 – Behind the Scenes: Jake’s Agency Setup
11:15 – Jake’s Advice for New SaaS Builders
12:30 – Pro Tips: Theme Builder vs Custom Code
14:00 – Jake’s Custom Home Screen & Community
15:40 – Hiding HighLevel Distractions
16:15 – What’s Next for Jake & the Toolkit
17:40 – Final Words of Wisdom

📞 Want to see what’s possible with The Marketer’s Toolkit?
Explore the tools, templates, and integrations designed to help you scale smarter:
👉 themarketerstoolkit.com

🗓 Already a user? Book your free optimization call here:
👉 go.thetoolkit.io/widget/bookings/toolkit-optimization