Feeling overwhelmed with all the tech tools needed to run your online coaching business? In today’s episode, I’m sharing the one platform that’s helped me simplify and streamline everything — Stan Store.

• → Check out Stan Store here (affiliate link)

I’ll walk you through exactly how I use Stan in my own coaching business to sell digital products, host my signature program and community, book coaching sessions, handle payments, send onboarding emails, and even set up automated Instagram DMs.

Whether you’re trying to decide between platforms like Kajabi, Teachable, ThriveCart, Calendly, or ManyChat — or you’re just starting out and want to keep things super simple — this episode is for you. I’ll show you how Stan replaces multiple tools, reduces tech overwhelm, and helps you get your offers out into the world fast.

🧡 If you're a newer coach or just want to simplify your backend, this might be your new favourite tool.

🎧 What You’ll Learn in This Episode:

• Why tech overwhelm is so common (and how to avoid it)
• How Stan Store works and why I chose it over other tools
• What I use Stan for in my coaching business (from payments to programs to community)
• What tools it’s replaced in my business — and how it keeps things so much simpler
• Why it’s perfect for new or growing coaches who want to launch without the tech headaches
• How you can try it out — and get support from me if you’re curious

→ Check out Stan Store here (affiliate link)

Timestamps:

0:00 Introduction to Today's Topic: Stand Store

00:41 Why Stand Store is a Game Changer

03:58 Features and Benefits of Stand Store

07:43 Streamlining Your Coaching Business

08:37 Conclusion and Next Steps

Other Links and Resources:

• FREE 1-page Client Attraction Blueprint and Mini Training
• The Life-first Coaches Launch Plan Live Group Coaching Program
• Instagram
• Website

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

In this episode, I’m diving into one of the most common ways new coaches get stuck: overthinking.

Whether you call it analysis paralysis or productive procrastination, it’s often just your brain’s way of keeping you safe. But the truth is, real clarity and momentum only come through action.

I'll walk you through why overthinking happens, the sneaky stories we tell ourselves (like “this has to be perfect before I put it out there”), and what to do instead — so you can stop second-guessing and start making real progress in your coaching business.

We’ll also chat about how to move through decision overwhelm with more ease, why support and feedback can collapse your timeline, and how to start thinking of your business as an experiment — not a test you have to ace on the first try.

🧡 In this episode, you’ll learn:

• Why overthinking is normal — and how to stop letting it run the show
• The mindset shifts that will help you move forward faster
• The power of iteration and getting real-world feedback
• What “progress over perfection” actually looks like in a coaching business
• How to reframe decisions so you stop trying to get it “right” and start getting it real

🎧 Listen now if you’re ready to:

• Get out of your own head
• Take imperfect action
• Build momentum in your coaching biz — without the overwhelm

Timestamps:

00:00 Introduction: Overcoming Business Strategy Overwhelm

00:41 Welcome to the Life First Coaching Business Podcast

01:05 Understanding Analysis Paralysis in Business

03:05 The Importance of Iteration and Feedback

06:03 Embracing the Experimental Phase

08:06 The Value of Support and Accountability

10:57 Final Thoughts and Encouragement

Links and Resources:

• FREE 1-page Client Attraction Blueprint and Mini Training
• The Life-first Coaches Launch Plan Program
• Instagram
• Website

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

Your signature coaching offer is the most important asset in building a life-first coaching business—and in this episode, I’m walking you through the exact 4-step process to create one that stands out, feels aligned, and sells with more ease in 2025.

✨ This episode ties together everything we’ve covered in the series so far:

• What a signature offer really is (Ep 1)
• The power of a compelling future promise (Ep 2)
• How your offer and messaging work hand-in-hand (Ep 3)

And now… how to build your signature offer the right way. One that:

• Is backed by insight, not guesswork
• Attracts aligned dream clients
• Makes selling and marketing simpler
• And most importantly—actually sells

Inside, I break down:
🔶 Why your offer should never be built in a vacuum
🔶 The importance of real-world validation before scaling
🔶 How to reverse-engineer your offer from the transformation you help create
🔶 The full 4-step offer creation process—from niche to validation

Whether you’re creating your first offer or refining an existing one, this episode will give you the roadmap to move forward with clarity, momentum, and confidence.

🧡 Prefer to follow a step-by-step framework with all the tools, templates and coaching support you need?

Check out The Life-First Coaches Launch Plan,

my signature program that walks you through all four phases to create, market, sell, and deliver your irresistible coaching offer:

Timestamps:

00:00 Introduction to Signature Coaching Offers

00:18 Recap of Previous Episodes

01:33 The Importance of a Signature Offer

03:26 Step-by-Step Guide to Creating Your Offer

06:22 Validating and Selling Your Offer

08:14 Introducing the Life First Coaches Launch Plan

10:39 Conclusion and Next Steps

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

In part 3 of the Signature Offer Series, we’re diving into the powerful link between your core coaching offer and your entire marketing strategy.

If you’ve ever wondered what to post or how to stand out online, this is for you.

I’ll walk you through my 4-part ACES messaging framework and show you how having a clearly defined offer (with a results-focused transformation) makes it so much easier to show up with purpose and confidence in your content, calls, and conversations.

You’ll learn:

• Why helpful tips alone aren’t converting followers into clients
• The key mindset shift that positions you as the solution
• How to use messaging before you even create your offer
• What to do if your clients need different levels of support over time

Your signature offer isn’t just a thing you sell - it’s the foundation of your life-first business. Let’s make it your most powerful marketing tool.

Timestamps:

00:00 Introduction to Signature Offers

00:34 Recap of Previous Episodes

01:00 Using Your Offer to Inform Marketing

02:53 The ACEs Framework Explained

03:24 Crafting Messaging Around Your Offer

03:47 Attracting and Connecting with Clients

04:41 Enlightening and Selling to Clients

06:22 Importance of Market Research

07:45 Creating a Content Strategy

09:59 Validating and Scaling Your Offer

11:19 Conclusion and Next Steps

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

Your offer is the most important asset in your business—second only to you. And within your offer, there’s one thing that matters most: the future promise.

In this episode, we dive into what that actually means (and why it’s so much more than the modalities you use). Because while things like EFT, gut health protocols, or mindset work are powerful—your ideal client isn’t buying those. They’re buying the result on the other side.

✨ I’ll walk you through:

• Why your offer must start with a crystal clear future promise
• The difference between the transformation and the vehicle
• Why talking about “what you do” isn’t enough (and what to say instead)
• A simple sentence to workshop your offer clarity today

We’ll also unpack examples like nervous system regulation, and how to connect it to what your people actually want.

This is the heart of my 6F Offer Formula, and it’s foundational if you want to sign more clients, stand out, and sell your coaching without feeling pushy.

📌 Action step: Workshop this sentence to bring your offer into alignment:

Let it guide you toward a clear, compelling offer that your people want to buy.

🧡 See you in Episode 3 where we’ll connect the dots between your offer and your entire marketing + sales strategy.

Timestamps:

00:00 Introduction to the Most Important Aspect of Your Offer

00:42 Understanding the Future Promise

01:34 Differentiating Transformation from the Vehicle

03:17 Examples of Transformation vs. Vehicle

05:55 Crafting Your Offer with Clarity

07:14 Action Steps and Next Episode Preview

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

Welcome to Part 1 of a 4-part mini-series on crafting your standout signature coaching offer.

If you're a new or emerging coach who’s ready to ditch the overwhelm and start signing dream clients with clarity and confidence, this episode is your starting point.

In today's episode, I'm breaking down:
✨ What a signature coaching offer really is (and what it’s not)
✨ Why it's the most important asset in your business right now
✨ The key shift from selling coaching sessions to selling transformations
✨ How your offer helps you stand out, feel confident, and sell with ease
✨ One actionable step to help you get started this week

The truth is, your offer is so much more than a collection of sessions — it’s your message, your methodology, and your magic all wrapped up in one clear solution that your dream clients are actively looking for.

If you’ve been spinning your wheels wondering why your niche, content, or marketing isn’t working — this episode is your invitation to start where it really matters.

Timestamps:

00:00 Introduction to Your Signature Coaching Offer

00:44 Defining a Signature Coaching Offer

02:17 Importance of a Unique Offer in 2025

04:41 Packaging Your Coaching Offer

05:26 The Role of Communication in Your Offer

06:36 Signature Offer as a Business Asset

07:40 Steps to Crafting Your Signature Offer

08:38 Conclusion and Next Steps

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

In today’s episode of The Life-First Coaching Business Podcast, we’re diving into five unexpected, counterintuitive truths about attracting clients as a new coach. If you're a coach who’s planning, building, or growing your purpose-led business, this episode will help you simplify your strategy, ditch the guesswork, and focus on what actually works.

In This Episode, I Cover:

• Why a specific niche doesn’t box you in — it sets you free
• The mistake most coaches make with “clever” messaging
• Why one clear offer outperforms a whole suite of options
• How to approach discovery calls without the sales ick
• The surprising key to long-term client attraction success

Key Learning Outcomes:
In this episode, you’ll learn:

• The step-by-step mindset shift from “doing more” to “doing what matters”
• How to attract clients with simplicity, consistency, and service

Links and Resources:

• FREE On Demand Training 4 Key Steps to Sign Coaching Clients with Ease
• The Life-first Coaches Launch Plan Program
• Deep Dive Strategy Sessions
• Instagram
• Website

Time Stamps:

00:00 Introduction to Counterintuitive Business Strategies

01:40 The Importance of a Specific Niche

04:28 Simple Messaging Over Clever Jargon

06:59 Focusing on One Irresistible Offer

10:16 Sales Calls: Asking Questions, Not Pitching

13:16 Working Smarter, Not Harder

17:07 Recap and Masterclass Invitation

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡

In today’s episode of The Life-First Coaching Business Podcast, I dive into the crucial role that market research plays in growing your coaching business.

If you're planning, building, or growing your purpose-led business, this episode will help you understand how market research can guide your decision-making, refine your offerings, and attract the right clients.

I’ll walk you through the 3Cs of smart market research and how you can use them to ensure your business strategy resonates with your ideal audience.

In This Episode, I Cover:

• The power of using market research to fine-tune your business strategy
• The 3Cs of Market Research: Customers, Competitors, and Climate
• How to gather valuable insights about your customers to shape your messaging
• Understanding your competitors to identify gaps in the market and opportunities for differentiation
• Having your finger on the pulse of the trends, shifts and changes in your niche area or industry.

Key Learning Outcomes:
In this episode, you’ll learn:

• How to conduct effective market research by focusing on the 3Cs
• How to use customer insights to craft messaging that speaks directly to your ideal client’s needs
• How to analyze your competitors to create a unique position in the market
• How to keep on top of the trends in your market.

Timestamps:

00:00 Introduction: The Importance of Market Research

01:16 Strategic Market Research: Three Key Areas

04:15 Client Research: Understanding Your Ideal Client

11:06 Competition Analysis: Knowing Your Market

15:02 Industry Trends: Staying Ahead of the Curve

19:30 Practical Tips for Effective Market Research

21:56 Conclusion and Next Steps

Resources Mentioned:

• The Life-first Coaches Launch Plan Live Group Coaching Program
• FREE Masterclass 4 Key Steps to Sign Coaching Clients with Ease
• Answer The Public Website

Other links:

• FREE 1-page Client Attraction Blueprint and Mini Training
• Instagram
• Website

>>>> Check out The Stuck to Sales Clarity Kit Here <<<<

This fast-action mini-course helps you:

• Nail the right client-attracting content that actually leads to sales
• Create a magnetic first-step offer that gets people saying YES
• Build momentum in your business (even with a small audience!)

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Subscribe & if you can take a moment to leave a review it would mean the world! 🧡