Come To Marbs In June With Katie Godfrey

In this powerful episode, KG welcomes Lottie, a 21-year-old lash artist and academy owner, who shares her incredible journey of resilience, growth, and success. From navigating a difficult childhood, mental health struggles, and personal battles to becoming a thriving beauty entrepreneur, Lottie’s story is one of grit and determination. She opens up about how she overcame her darkest moments, learned to embrace her unique qualities, and built a successful beauty business. Whether you’re someone battling challenges or a budding entrepreneur looking for inspiration, this episode is packed with motivation and actionable advice.

Key Topics Discussed:

• Mental Health & Resilience: Lottie’s personal battles with mental health, her journey to recovery, and the role of her support system.

• Living with Autism, ADHD, and Dyslexia: How she turned these conditions into her superpowers and embraced them as part of her identity.

• Starting in Beauty: From £1 lash sets in her parents’ living room to owning a thriving lash academy.

• Overcoming Stereotypes: Defying societal expectations and breaking the mold as a young entrepreneur.

• Advice for Aspiring Lash Artists: Lottie’s tips on building clientele, practicing patience, and continuing professional development.

• The Power of Education: Her journey into training and why teaching others is more about passion than profit.

Memorable Quotes:

• “Define the stereotype—your path doesn’t have to fit the mold to be successful.”

• “It’s not about how you start; it’s about how much effort you’re willing to put in to achieve your goals.”

• “You don’t need to be a unicorn at lashes on day one. Keep practicing, and you’ll get there.”

Lottie’s Instagram: @beautybylottie_x

Lottie’s TikTok: @bylottie_x

Join the Conversation: Have Lottie’s story or tips inspired you? Share your thoughts and tag @kg_katiegodfrey

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In this candid and eye-opening episode, KG and Amy dive deep into the world of industry awards, sharing their personal experiences, frustrations, and successes. Whether you’re an awards enthusiast or someone who questions their legitimacy, this episode offers insights into how awards can impact your business, brand awareness, and personal growth.

The duo discusses what makes an award worth applying for, the importance of strategy behind applications, and the red flags to watch out for when considering industry accolades. Plus, KG shares tips for crafting standout award applications and explains how to avoid the traps of ego-driven awards.

Key Takeaways:

• The Purpose of Awards: Understanding whether awards serve your business goals or personal branding, and why a clear strategy is essential.

• Legitimate vs. Money-Making Awards: How to spot the difference and avoid falling into the trap of paying for accolades that don’t add value.

• Red Flags: Why some awards are becoming overly commercialised and how blind judging can add credibility.

• Team Building: Using award events as a team celebration and morale booster, even if you don’t win.

Memorable Quotes:

• “It’s not about the ego or status; it’s about building brand awareness and showing your clients you’re at the top of your game.”

• “Be honest and raw in your applications—judges love a story of perseverance and growth.”

• “Not all awards are created equal. Do your research and make sure the ones you enter align with your values and goals.”

Resources Mentioned:

Free PDF on Legitimate Awards: KG has compiled a list of awards she believes are credible and worth pursuing. DM her on Instagram to receive your copy.

Join the Conversation:

What’s your take on awards in the beauty industry? Are they worth it or overrated? Share your thoughts and tag @kg_katiegodfrey

Thank you to our sponsor:

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Check out courses under £50 here!

In this solo episode, Katie addresses common yet challenging issues that many beauty business owners face, such as handling negative reviews, difficult clients, and enforcing business policies. Drawing on her own experiences and insights, Katie provides practical advice and strategies to help salon and beauty professionals manage these situations effectively.

Key Takeaways:

Addressing Negative Reviews:

Katie shares how to respond professionally to negative or mistaken reviews to maintain your business’s reputation. Tips on politely asking clients to take down a mistaken review and the importance of managing expectations through public replies.

Setting Boundaries with Gift Vouchers:

Advice on setting clear expiration dates for gift vouchers to avoid confusion or misuse. Katie explains why clients shouldn’t expect to redeem a voucher they purchased for someone else.

Handling One-Star Reviews:

Learn how to address reviews that were mistakenly attributed to your business, especially in a shared workspace. Katie emphasises the importance of responding publicly to set the record straight while maintaining a positive tone.

Dealing with Difficult Clients and Knowing When to “Sack” a Client:

Katie shares her approach to managing difficult clients and setting boundaries, explaining when it’s okay to part ways if a client repeatedly disregards policies or creates a negative atmosphere.

The Importance of Enforcing Policies on Deposits and Price Increases:

Why requiring deposits helps prevent last-minute cancellations and no-shows. Katie highlights the importance of regular price increases to keep up with rising costs and inflation, advising listeners to stand firm on pricing and policies to ensure profitability.

Thank you to our sponsor:

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Last chance to secure your mastermind space with 2024 prices here!

Caroline and Amanda introduce themselves as the co-founders of Creative Hub Studio, a unique co-working space designed for beauty and hair professionals.

They share their journey and how their passion for supporting others led them to create an innovative business environment.

The Concept Behind Creative Hub Studio:

Caroline and Amanda talk about their decision to shift from traditional salon ownership to a co-working studio model. They describe the challenges of managing an employee-based salon and how the COVID-19 pandemic inspired them to rethink their business model.

The Future of Beauty Education:

The guests discuss their passion for working with young people and their vision to enhance the educational pathways available in the beauty industry. They highlight the need for mentorship, practical training, and financial support for beauty students to make the industry more accessible.

Katie’s Role as a Mentor:

Caroline and Amanda share their experience being part of Katie’s Mastermind, explaining how it has given them new ideas, structure, and the support they need to grow their business.

Creative Hub Studio offers flexible space for freelancers in the beauty industry who are looking to run their own businesses in a supportive environment.

Visit the website and follow them on Instagram for more information on renting space or learning about their unique model. https://creativehubstudio.co.uk

https://www.instagram.com/creative.hub.studio/

Thank you to our sponsors:

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LAST CHANCE TO JOIN THE MASTERMIND WITH 2024 PRICES.

In this episode, Katie and Amy talk about the challenges and opportunities presented by the latest budget changes and how they impact the beauty industry. From minimum wage increases to VAT challenges, they share practical advice and strategies to help salon owners adapt, thrive, and future-proof their businesses.

Whether you’re running a single-chair salon or managing a franchise network, this episode is packed with actionable insights on pricing strategies, employment models, team culture, and client communication. Plus, a candid conversation about poaching, pricing, and why respect and culture are at the core of a successful salon.

Key Takeaways:

• Budget Breakdown: Why the minimum wage and tax increases may require salons to rethink pricing and operations.

• Pricing Strategies: How small, regular price increases can avoid client backlash and protect your profit margins.

• Team Structure: Exploring the pros and cons of employment versus self-employment models and how to foster a loyal, respectful team culture.

• Client Education: The importance of educating clients about industry costs without making them feel responsible.

• Recruitment & Retention: Tips for attracting and keeping top talent in a competitive market.

• Outsourcing vs. Hiring: How to save costs and increase efficiency by hiring contractors for non-core roles like marketing and operations.

• Ethics in Business: Why leaving a business on good terms is crucial for long-term success.

Quotes:

“The whole industry needs to level up if we want clients to value us more, we must first value ourselves."

“It’s not about doing what we’ve always done; it’s about adapting to what’s right for the business today.”

“Respect and culture are everything. Leave respectfully, and you’ll always have a door open.”

Join the Conversation: Have a question or comment about this episode? Share your thoughts on Instagram and tag @kg_katiegodfrey

Thank you to our sponsors:

Diso Dissolvable Supplements

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Katie has finished her book, releasing in 2025! Join her waitlist for updates and exclusive content here!

In this episode of The Life of KG, Katie welcomes branding expert Jacquie Laws to the studio. The first in-studio guest for the podcast! Jackie, a personal brand consultant and content creator, shares her journey from working in the creative industry to building her own brand agency. This episode dives deep into the importance of both traditional and personal branding, how each can attract high-caliber clients, and why branding is essential for growth and authority in business.

What we cover in this podcast:

Traditional vs. Personal Branding

Jacquie explains traditional branding (logos, colours) versus personal branding, which helps solopreneurs stand out and attract ideal clients.

The Value of a Professional Website

Jacquie emphasises the importance of having a website as a credibility booster and client magnet, even with strong social media presence.

Tips for Choosing Brand Colors & Fonts

Jacquie advises choosing brand elements that resonate with your ideal client, not just personal preference.

Storytelling in Branding

Katie and Jacquie discuss the importance of sharing personal stories to connect with clients and establish authority.

Branding for Beauty Business Owners

Jacquie encourages beauty professionals to invest in brand and personal brand, whether staying hands-on or planning to sell in the future.

Connect with Jacquie over at jacquielawes.com

Thank you to our sponsor:

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In this conversation, Katie Godfrey interviews Reena, a PR specialist, about the importance of PR for beauty and wellness brands. Reena shares her background in PR and explains the services her agency offers. She talks about the value of PR in building reputation and credibility for businesses.

Reena provides tips for gaining PR coverage, including building relationships with journalists and leveraging personal branding. She also discusses the importance of leveraging press coverage to attract clients, build brand loyalty, and attract top talent.

Takeaways

• PR is important for beauty and wellness brands to build reputation and credibility.

• Building relationships with journalists and leveraging personal branding are key to gaining PR coverage.

• Press coverage should be leveraged through website, social media, in-person opportunities, and job descriptions to attract clients and top talent.

• Leveraging press coverage is essential for long-term benefits and business growth.

Chapters

00:00 Introduction and Background

03:07 The Importance of PR for Beauty and Wellness Brands

10:33 Building Relationships and Leveraging Personal Branding for PR

14:50 Leveraging Press Coverage for Business Growth

22:38 Tips for Gaining PR Coverage for Your Business

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Amy Lewis, owner of Mooeys, discusses the growth and benefits of franchising in the beauty industry. She shares her journey from owning one salon to now having seven salons and five franchises.

Amy shares the importance of knowing your numbers and having a budget sheet to track expenses and profit margins. She explains that franchising provides a business in a box, with a proven framework and systems that can be easily replicated. Amy also discusses the pressure and responsibility of franchising, as well as the emotional challenges of closing a salon.

The conversation explores the challenges and rewards of running a franchise business. It highlights the importance of maintaining control and protecting the brand reputation.

The hosts discuss the need to transition from being friends with employees to being their boss as the business grows. They also introduce their new mastermind programs for business growth and franchising.

Takeaways

• Franchising provides a business in a box with a proven framework and systems that can be easily replicated.

• Knowing your numbers and having a budget sheet is crucial for tracking expenses and profit margins.

• Franchising allows for brand growth and the opportunity to help others succeed.

• The pressure and responsibility of franchising can be challenging, but the rewards of seeing others succeed with your brand are worth it.

• Closing a salon can be emotionally difficult, but sometimes it is necessary for the overall success of the business. Running a franchise business can be challenging, especially when it comes to maintaining control and protecting the brand reputation.

• Transitioning from being friends with employees to being their boss is necessary for business growth.

• Mastermind programs can provide valuable support and guidance for scaling a business and entering the franchising industry.

Chapters

00:00 Introduction and Background

02:13 Amy's Journey from One Salon to Multiple Salons and Franchises

03:18 Setting New Goals and the Future of Mooeys

07:13 Imposter Syndrome and Overcoming Doubts

10:03 The Importance of Knowing Your Numbers and Profit Margins

14:14 What is Franchising?

15:26 The Cons of Franchising

18:40 The Pros of Franchising

23:02 The Pressure and Responsibility of Franchising

26:23 The Emotional Challenges of Closing a Salon

29:57 Challenges of Running a Franchise Business

30:31 Transitioning from Friend to Boss

32:13 Lessons Learned and Getting Through Challenges

46:20 Introducing Mastermind Programs

55:18 The Importance of Supplier and Brand Partnerships

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