Come To Marbs In June With Katie Godfrey

In this powerful episode, KG welcomes Lottie, a 21-year-old lash artist and academy owner, who shares her incredible journey of resilience, growth, and success. From navigating a difficult childhood, mental health struggles, and personal battles to becoming a thriving beauty entrepreneur, Lottie’s story is one of grit and determination. She opens up about how she overcame her darkest moments, learned to embrace her unique qualities, and built a successful beauty business. Whether you’re someone battling challenges or a budding entrepreneur looking for inspiration, this episode is packed with motivation and actionable advice.

Key Topics Discussed:

• Mental Health & Resilience: Lottie’s personal battles with mental health, her journey to recovery, and the role of her support system.

• Living with Autism, ADHD, and Dyslexia: How she turned these conditions into her superpowers and embraced them as part of her identity.

• Starting in Beauty: From £1 lash sets in her parents’ living room to owning a thriving lash academy.

• Overcoming Stereotypes: Defying societal expectations and breaking the mold as a young entrepreneur.

• Advice for Aspiring Lash Artists: Lottie’s tips on building clientele, practicing patience, and continuing professional development.

• The Power of Education: Her journey into training and why teaching others is more about passion than profit.

Memorable Quotes:

• “Define the stereotype—your path doesn’t have to fit the mold to be successful.”

• “It’s not about how you start; it’s about how much effort you’re willing to put in to achieve your goals.”

• “You don’t need to be a unicorn at lashes on day one. Keep practicing, and you’ll get there.”

Lottie’s Instagram: @beautybylottie_x

Lottie’s TikTok: @bylottie_x

Join the Conversation: Have Lottie’s story or tips inspired you? Share your thoughts and tag @kg_katiegodfrey

Thank you to our sponsor:

Diso Dissolvable Supplements https://mydiso.com/

Code for 10% off - KG10

JOIN A KG BUSINESS RETREAT

In this candid and eye-opening episode, KG and Amy dive deep into the world of industry awards, sharing their personal experiences, frustrations, and successes. Whether you’re an awards enthusiast or someone who questions their legitimacy, this episode offers insights into how awards can impact your business, brand awareness, and personal growth.

The duo discusses what makes an award worth applying for, the importance of strategy behind applications, and the red flags to watch out for when considering industry accolades. Plus, KG shares tips for crafting standout award applications and explains how to avoid the traps of ego-driven awards.

Key Takeaways:

• The Purpose of Awards: Understanding whether awards serve your business goals or personal branding, and why a clear strategy is essential.

• Legitimate vs. Money-Making Awards: How to spot the difference and avoid falling into the trap of paying for accolades that don’t add value.

• Red Flags: Why some awards are becoming overly commercialised and how blind judging can add credibility.

• Team Building: Using award events as a team celebration and morale booster, even if you don’t win.

Memorable Quotes:

• “It’s not about the ego or status; it’s about building brand awareness and showing your clients you’re at the top of your game.”

• “Be honest and raw in your applications—judges love a story of perseverance and growth.”

• “Not all awards are created equal. Do your research and make sure the ones you enter align with your values and goals.”

Resources Mentioned:

Free PDF on Legitimate Awards: KG has compiled a list of awards she believes are credible and worth pursuing. DM her on Instagram to receive your copy.

Join the Conversation:

What’s your take on awards in the beauty industry? Are they worth it or overrated? Share your thoughts and tag @kg_katiegodfrey

Thank you to our sponsor:

Diso Dissolvable Supplements

https://mydiso.com/

Code for 10% off - KG10

Check out courses under £50 here!

In this solo episode, Katie addresses common yet challenging issues that many beauty business owners face, such as handling negative reviews, difficult clients, and enforcing business policies. Drawing on her own experiences and insights, Katie provides practical advice and strategies to help salon and beauty professionals manage these situations effectively.

Key Takeaways:

Addressing Negative Reviews:

Katie shares how to respond professionally to negative or mistaken reviews to maintain your business’s reputation. Tips on politely asking clients to take down a mistaken review and the importance of managing expectations through public replies.

Setting Boundaries with Gift Vouchers:

Advice on setting clear expiration dates for gift vouchers to avoid confusion or misuse. Katie explains why clients shouldn’t expect to redeem a voucher they purchased for someone else.

Handling One-Star Reviews:

Learn how to address reviews that were mistakenly attributed to your business, especially in a shared workspace. Katie emphasises the importance of responding publicly to set the record straight while maintaining a positive tone.

Dealing with Difficult Clients and Knowing When to “Sack” a Client:

Katie shares her approach to managing difficult clients and setting boundaries, explaining when it’s okay to part ways if a client repeatedly disregards policies or creates a negative atmosphere.

The Importance of Enforcing Policies on Deposits and Price Increases:

Why requiring deposits helps prevent last-minute cancellations and no-shows. Katie highlights the importance of regular price increases to keep up with rising costs and inflation, advising listeners to stand firm on pricing and policies to ensure profitability.

Thank you to our sponsor:

Diso Dissolvable Supplements

https://mydiso.com/

Code for 10% off - KG10