Presenters get this wrong. Avoid creating a barrier between yourself and the audience. Presenters are often elevated on a stage or positioned at the front of the room, surrounded by podiums, slides, lighting, and microphones, all of which can inadvertently distance them from their audience. In Japan, standing above a seated audience requires an apology at the start of the speech, as such positioning implies superiority in a hierarchy-conscious society. Similarly, using a commanding voice or overly formal demeanour can create unnecessary separations. Instead, focus on building rapport and connection.

To persuade your audience effectively, remove as many barriers as possible. Speak conversationally, as though addressing close friends with whom trust and familiarity have already been established. This approach creates an atmosphere of shared confidences, making the audience feel they are privy to special insights and data. Transition from speaking at your audience to speaking with them.

One practical technique is to engage with your audience before the presentation. Arrive early, converse with attendees, and ask about their reasons for attending. Incorporate these interactions into your talk. Mention names and comments from the audience to create a sense of inclusion and intimacy. For example: “Suzuki-san mentioned an interesting point earlier,” or, “Obayashi-san shared new data during our chat before lunch.” Recognizing individuals publicly not only builds connection but also enhances their sense of value.

Adjust your tone to be more inclusive and conversational. Speak as though you’re chatting over a backyard fence rather than addressing a formal audience. Use gestures to draw people in, such as extending your arm with an open palm or miming an embrace of the entire audience. Maintain eye contact for about six seconds per person to ensure inclusivity without discomfort.

Self-disparaging humour can also break down hierarchy. Boris Johnson, for example, uses humour to appear more relatable, despite his elite background. While you shouldn’t take yourself too seriously, avoid overdoing it, as excessive self-deprecation can seem insincere or manipulative.

To foster connection, shift your mindset to a friendly, informal setting. Include your audience in your presentation, adopt a conversational tone, and use gestures and humour to build rapport. These strategies make your delivery engaging, memorable, and effective.

Salespeople often hope for straightforward buyers who buy without hesitation. However, reality is rarely so simple, and objections are actually critical to the sales process. When buyers hesitate, it signals interest, as it means they are considering potential issues. If buyers show no interest and raise no questions, that’s a warning sign—they’re not truly engaged. Objections suggest a mental commitment to the purchase, as buyers are naturally cautious and want to resolve potential risks before moving forward.

In sales, objections reveal an intent to purchase and can guide us in addressing any reservations the buyer may have. When a buyer has no objections and doesn’t ask questions, they’re likely not invested in the product or solution, which could mean a failed sale. This is especially true in cases of high-cost or complex products; questions and objections indicate the buyer is working through a mental checklist and seriously evaluating the purchase. Addressing these concerns builds trust and moves the buyer closer to a decision.

In Japan, decision-making is often done collectively, through a process called the ringi system, where various stakeholders in the company must approve the purchase. The individual in the sales meeting may be gathering information for others, not the final decision-maker. Consequently, they may raise fewer objections, not because they lack interest but because they’re not the end-user or the final decision authority. This can be misleading for the salesperson, who may not realize they still need to engage other decision-makers.

A recent sales example illustrates this point: during a pitch to a financial institution with a scope ten times larger than they anticipated, the representatives raised few objections. This lack of questions signaled that they were likely not the decision-makers. This highlights the need to address the real stakeholders and make sure objections are raised and answered to progress the sale.

No objections can indicate that the salesperson hasn’t demonstrated enough value or urgency. The true objective isn’t just a one-time sale; it’s to build a long-term partnership and ensure reorders. To achieve this, buyers need to feel confident they’re making the best choice for their business, requiring the salesperson to prove the product’s value and address any concerns that could prevent future purchases.

Key Points

1. Objections show genuine buyer interest and intent.
2. No questions mean the buyer likely isn’t engaged or ready.
3. In Japan, decisions often require broad approval, meaning the salesperson may not meet all stakeholders.
4. Addressing objections builds trust and confidence, essential for long-term partnerships.

Is speed expensive? Constant hustling can lead to large and small errors of judgment. We get so caught up in living 24/7 lifestyles that we start missing big pieces of the success puzzle. People are the key to most businesses, but look at how we treat them. We hit the panic button on a piece of work and make everyone jump through hoops to make sure the deadline is met. We either end the sentence for the person we are speaking with or we cut them off and lunge in with our own preferred words and ideas.

Doing more, faster with less, we are constantly hustling to gain time. The process becomes addictive. The unrelenting daily email tsunami pushes us to gain extra time - all the time. Our “contemplative self” is subsumed by the “mad rush us”, leaping around like a lunatic.

Imagine if every interaction you have with others, where you are focused on hustling for your personal gain, came back to haunt you. How would this change your behavior? You would definitely take more care about the people around you, how you spoke with others and your general interactions with humanity. You would be more considerate of others.

The slow food movement was a reaction to the impersonalisation of the food service industry. We need a slow business movement to do the same thing in the way we run our businesses. Contemplation is vaporizing as we constantly hustle. Who we really are and what we actually stand for in our value system is getting bent out of shape.

So if you find yourself hustling like mad, stop and ask yourself, what is the cost of all this speed? What am I actually doing with all of these contraband minutes? Unleash the contemplative you instead and practice tuning yourself into other people. This is the universal, timeless, key business success skill – our ability to do well in our engagement with others and we are in danger of losing it

The beauty, weight loss, fashion, and entertainment industries project fantasies of success, often leaving people feeling inadequate. Comparing ourselves to wealthy actors, sports stars, or CEOs can amplify dissatisfaction with our own lives, making us wish we’d been born with better resources, opportunities, or advantages. However, dwelling on these thoughts isn’t productive; we aren’t going to be dealt a different hand in life.

While past mistakes, poor choices, or unfavorable circumstances may weigh us down, it’s essential to stop focusing on what we cannot change. Instead, shifting our energy toward what lies ahead helps us progress. Many get caught up in revisiting past errors, but to move forward, it’s crucial to leave those burdens behind and focus on present strengths and opportunities.

Moving forward means becoming our own "first responder." When disaster strikes, first responders act quickly to save lives. Similarly, no one will swoop in to rescue us, so we must act on our own behalf, developing a rescue plan to overcome mental barriers that limit us. While we can’t forget our past, we can stop letting it incapacitate us today. Worrying about past events doesn’t alter them. Instead, mentally “compartmentalize” these memories, so they don’t spill over into our present.

With the past contained, the next step is to focus on our strengths. One of the most significant assets anyone has is time. Whether spent productively or otherwise, time is ours to use, and how we spend it determines our future. By viewing time as a key resource, we can direct it toward building the life we want.

To use time effectively, set a clear vision for where you want to be. From there, identify specific, realistic goals and action steps. Progress may feel incremental, but with every action step, momentum builds, moving you closer to your vision. This process requires only a small amount of your most valuable asset—time—and yields a future crafted by your own efforts.

"The good is the enemy of the great" reminds us that competent speakers often fall short of their full potential, delivering presentations that are solid but forgettable. Many presenters lack that extra energy—the metaphorical "ten degrees of heat"—needed to elevate their talk from adequate to impactful.

An intelligent, prepared presenter can cover content, address questions, and complete their talk. Yet, without that added intensity, the presentation fades from the audience's memory almost instantly. The issue is usually a lackluster opening. When speakers start speaking at the same level as their pre-talk chatter, they fail to signal a shift to something meaningful, making it easy for the audience to remain passive.

Audiences arrive distracted, their minds already full, so the first words must forcefully capture attention. The beginning of a presentation should demand focus, with language that grabs listeners and prepares them to engage. Opening with a vivid story, an intriguing statistic, or a compelling quote can draw people in. These "hooks" are essential in creating a memorable experience.

This attention-grabbing start should also include physical tools like eye contact, voice modulation, and gestures. Using a strong voice and adding gesture strengthens the overall impact, forcing people to focus. Eye contact is essential, even with large audiences, as it creates a sense of connection and accountability. Directing focus to individuals for about six seconds at a time gives a sense of shared attention and purpose.

Physical positioning is another tool. Moving closer to the audience or adjusting posture to convey authority and warmth can amplify the connection. For example, standing over a seated crowd can add power to the speaker’s presence. These non-verbal cues, combined with vocal dynamics, engage the audience effectively.

Once a speaker has captivated the audience, the next task is maintaining that energy. Vocal variety, pauses for effect, and energy level must be sustained to prevent the talk from slipping into a monotone that loses attention. Pauses build anticipation and emphasize key points, making the talk more memorable.

A good start sets the tone for a powerful presentation. Sadly, many speakers start flat, stay flat, and finish flat, leaving audiences unimpressed and unengaged. Don’t let that be your presentation.

Action Steps

1. Recognize that audiences are often inattentive at first.
2. Understand you’re competing with short attention spans and various distractions.
3. Use a strong opening to grab attention.
4. Leverage voice, eye contact, body language, and positioning for impact.
5. A powerful beginning makes it easier to sustain energy throughout.

Hearing “no” isn’t easy, especially in sales. It’s a rejection we often react to emotionally, pushing harder in hopes of reversing the answer. However, immediately countering objections is usually ineffective, as this response is driven more by impulse than by strategy.

A better approach is to use a “cushion”—a neutral statement that buys a few seconds to regroup and keeps the conversation calm. For example, if a client says, “it’s too expensive,” respond with, “It’s important to have good budget management,” instead of jumping into a justification. This brief pause lets you refocus and prompts you to ask “why” instead, uncovering the real reasons behind the client’s objection.

Hearing a reason like “it’s too expensive” is often just a headline—surface-level feedback that may mask underlying concerns. Much like retail shoppers who claim they dislike a color to avoid revealing they can’t afford the item, buyers may deflect to avoid discussing their true reservations. Digging deeper is essential. Asking “Why is that a problem?” and probing further helps reveal their actual issues, and asking, “Are there other reasons?” ensures you’ve gathered all potential objections.

Once the main reason is identified, determine if it’s based on fact or misconception. False information may require a firm rebuttal backed by evidence. If the objection is legitimate—like delivery time issues tied to quality standards—acknowledge it, explain, and see if there’s a workaround.

In cases where finances are the concern, reframing your product as a solution to help improve their business can be effective. The key is addressing objections only after fully understanding the client’s perspective. Without this understanding, you risk wasting time on objections that don’t address their real concerns.

Ultimately, by pausing, asking strategic questions, and prioritizing key objections, you can either resolve the issue or determine that it’s best to move on to another client who can benefit from your offer.

Visionary leaders are often seen as motivators and guides, but to lead effectively, they must first have a clear vision for themselves. Many people offer sound advice to others while neglecting to apply it in their own lives, which can undermine their credibility as leaders. To be a visionary, one must back their vision with specific goals. Living an “intentional life” is a good starting point; it means choosing to accumulate meaningful experiences instead of drifting aimlessly through life.

Before focusing on a corporate vision, individuals should concentrate on their personal vision. If one’s life is disorganized, it’s difficult to inspire order in an organization. A future vision should reflect the life one desires: where to live, who to be with, and what fulfills and entertains them.

In the corporate world, significant resources are dedicated to defining a brand’s direction. Individuals should apply the same rigor to their personal branding. This involves envisioning the ideal location and style of one’s future home, including details about its color, design, and surroundings. By creating a vision book with images and words, one makes this vision more tangible.

To live intentionally, it’s essential to visualize objectives in detailed, concrete terms. This includes contemplating the person one aspires to become, relationships with others, travel experiences, preferred styles, and even choice of vehicle. Crafting a detailed picture of the desired future state helps solidify goals.

Once the vision is established, it’s crucial to set goals that align with this vision. Goal-setting is most effective when roles in life are considered. People often focus solely on professional objectives, neglecting their multifaceted nature. Each person plays various roles—spouse, parent, friend, etc.—and should establish corresponding goals in areas like finance, health, and personal development.

These goals must connect back to the personal vision. While the vision serves as the destination, goals are the vehicles that facilitate progress. Establishing a timeline for achieving the vision necessitates creating milestones for the goals to ensure accountability.

Zig Ziglar once said, “You can have everything in life you want if you will just help other people get what they want.” To be a visionary leader, one must assist others in realizing their goals. The first step is to get one’s own life in order. This focus will establish the leader’s credibility and capability to support their team’s ambitions. When leaders successfully help their teams achieve their goals, they foster cooperation and become true visionary leaders.

The saying goes that there are "lies, damn lies, and statistics," and in the world of presenting, an often misquoted statistic claims that 55% of audience impressions are based on appearance. While this stems from Professor Mehrabian's research at UCLA, it's crucial to understand the context: this percentage applies when the content and delivery of a presentation are incongruent. When a speaker's words don’t match their presentation style, audiences can become distracted, especially in today’s world filled with distractions like smartphones.

As speakers, it’s our responsibility to maintain audience engagement. High-energy presentations, which I strive to deliver, can generate heat, making clothing choices critical. For instance, I avoid wearing light blue shirts, as sweat can create a distracting two-tone effect. Instead, I prefer white shirts and always wear a jacket to maintain a professional appearance. The sight of a speaker with sweaty armpits is unappealing and distracting.

Proper fit is also essential. An ill-fitting suit can disrupt the audience's focus. I recommend avoiding bright jackets during presentations; they draw attention away from your message. Instead, keep the focus on your words.

When presenting on a panel, be mindful of your posture, especially with leg crossing. It can lead to awkward views of hairy legs or ankles. To avoid this, I wear long socks. While I enjoy bright ties, I choose muted options for presentations to prevent competing for attention with my face.

One of my pet peeves is when men allow gaps between the tie knot and shirt collar. This oversight can be distracting. I also shorten my tie length slightly so that it doesn’t peek out from under the jacket, which helps maintain a polished appearance.

Attention to footwear is also crucial. Shoes should be spotless and well-maintained; scuffed shoes convey a lack of professionalism. Ensure that your belt matches your shoes—brown with brown and black with black. Mismatched accessories can undermine your credibility.

Nametags, often made of distracting plastic, should not be worn while presenting. Instead, place them on the table or lectern to avoid visual distractions.

While this discussion primarily addresses men’s attire, similar principles apply to women. The key is to prioritize facial visibility over fashion, ensuring that nothing detracts from the power of your message.