Writing a book can feel like a huge undertaking, but Eric Jorgenson, CEO of Scribe Media, makes it feel achievable—and even exciting. In this episode, he shares how writing, publishing, and marketing a book can help health professionals and entrepreneurs build authority and grow their businesses. From using AI to streamline the writing process to positioning your book for maximum impact, Eric breaks it all down in a way that’s practical and easy to follow. He also shares why focusing on your expertise is one secret to creating a book that resonates with readers and drives real results.

Eric brings a fresh perspective to the publishing process, making it less about chasing royalties and more about creating opportunities. We talk about the power of niching down, how to market your book effectively, and why audiobooks are more important than ever. Whether you’re just starting to toy with the idea of writing or ready to take the plunge, Eric’s advice will leave you inspired and ready to take action.

And if you’ve ever dreamed of creating more freedom in your life, our FREE eBook, The Health Professionals Playbook for Adding Multiple Streams of Income, is here to help. It’s full of easy strategies to grow your income without being tied to your practice. Download it now: https://bit.ly/42YnYki.

Timestamps

[00:02:20] Author authority in health care.

[00:05:00] Book writing goals and strategies.

[00:06:24] ROI of book writing process.

[00:09:28] AI's role in writing quality.

[00:13:41] Monopoly through precision in niches.

[00:14:37] Writing and publishing freedom.

[00:18:45] Importance of audiobooks in publishing.

[00:21:09] Marketing strategies for authors.

[00:25:35] Writing a book isn't one decision.

[00:29:10] Realistic vs. unrealistic goals.

[00:34:10] Using books to build business.

[00:35:32] Building trust at scale.

Memorable Quotes

"Figure out what you're actually trying to solve for. And that's what I always do. I will never point somebody to a supplement without asking them, have you had some blood work done?" [00:12:15] – Eric Jorgenson

"If you're going to be in a business, at least be in something you really care about and it's meaningful and is going to truly solve a global problem, which is health." [00:16:17] – Eric Jorgenson

Connect with Eric Jorgenson

Website: https://www.ejorgenson.com/

Instagram: https://www.instagram.com/erjorgenson/

X/Twitter: https://x.com/ericjorgenson

LinkedIn: https://www.linkedin.com/in/erjorgenson

Links Mentioned In This Episode

If you’re keen to check out Scribe Media, they’ve made it so easier to help you publish your next book. https://scribemedia.com/?utm_source=ambassador&utm_medium=mindsharecollaborative&utm_campaign=founders&utm_id=mindsharecollaborative

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

Taking charge of your health can feel overwhelming, especially when the system seems to focus more on managing illness than promoting true wellness. That’s why Jason Wright’s story is so inspiring—he’s a serial entrepreneur who left the corporate grind and found his calling in functional medicine and biohacking. Now, as the Co-Owner of Authentic Health, he’s all about helping people understand their health and take back control. You’ll love hearing how Jason’s persistence and passion turned his life around.

Jason also gets real about what it takes to stand out in the wellness space. From putting in the reps with podcasting and blogging to embracing new trends like functional medicine, he shares tips that feel doable and refreshing. We also chat about the shift toward democratized healthcare—where you’re in the driver’s seat—and why understanding your health metrics is a game changer. If you’ve ever wondered how to make wellness work for you, this episode might be just what you need.

And if you’re ready to take control of your time and money too, grab our FREE eBook, The Health Professionals Playbook for Adding Multiple Streams of Income here. It’s packed with simple strategies to grow your income without working yourself into the ground. Let’s make freedom happen together!

Timestamps

[00:02:38] Serial entrepreneurship journey.

[00:05:15] Sick care versus healthcare.

[00:07:10] Healthspan and personal agency.

[00:09:39] Nutraceutical space and healthcare practices.

[00:14:40] Health and wellness practices.

[00:15:42] Decentralizing healthcare access.

[00:20:03] Democratizing health through podcasts.

[00:21:49] Health agency for everyday people.

[00:25:13] Health as a bipartisan issue.

[00:28:33] Getting big-name podcast guests.

[00:32:36] Persistence in podcasting success.

[00:34:13] Importance of writing blog posts.

[00:37:11] The power of your voice.

Memorable Quotes

"Figure out what you're actually trying to solve for. And that's what I always do. I will never point somebody to a supplement without asking them, have you had some blood work done?" [00:12:15] – Jason Wright

"If you're going to be in a business, at least be in something you really care about and it's meaningful and is going to truly solve a global problem, which is health." [00:16:17] – Jason Wright

Connect with Jason Wright

Website: https://www.jasonwrightnow.com/

Instagram: https://www.instagram.com/thewrightsmrandmrs/

Facebook: https://www.facebook.com/JasonWrightTX/

LinkedIn: https://www.linkedin.com/in/jason-wright-b3a2a014a/

Links Mentioned In This Episode

Scribe Media: https://scribemedia.com/?utm_source=ambassador&utm_medium=mindsharecollaborative&utm_campaign=founders&utm_id=mindsharecollaborative

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

The biggest shifts often begin with a single decision—and Cynthia Thurlow’s story proves it. As a nurse practitioner turned CEO and Founder of the Everyday Wellness Project, Cynthia built a global platform in women’s wellness by staying laser-focused on what really mattered to her. In our chat, she opens up about how being intentional in her choices created opportunities she never imagined. Her journey feels like a playbook for anyone ready to take bold steps toward their own success.

We also talked about how Cynthia uses her podcast, Everyday Wellness, to connect in the most meaningful ways with her audience. She shared some clever tricks—like her "Ask Me Anything" sessions—that keep listeners coming back for more. And just wait until you hear about her new lifestyle brand, The Midlife PAUSE! This sneak peek into her vision for the next five years might leave you feeling inspired to dream even bigger.

By the way, if you’re looking to grow your income without being tied to your practice, don’t miss our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. It’s packed with strategies to help you work smarter, not harder. You can grab your copy here: https://bit.ly/42YnYki. Let’s make more time and money freedom a reality!

Timestamps:

[00:02:36] TEDx talk impact on business.

[00:06:03] The power of intentionality.

[00:09:00] Authentic representation of women.

[00:11:18] Transitioning to women's wellness.

[00:15:50] Audience feedback guiding podcast content.

[00:18:30] Educate, inspire, and empower listeners.

[00:20:44] Midlife pause lifestyle brand.

[00:23:18] Men's hormonal changes.

Memorable Quotes:

"I always tell people intentionality is important. Everything in our lives, being intentional in every one of your actions is so important." [00:05:56] – Cynthia Thurlow

"Number one, your listeners are going to be interested in what you're interested in if you make it applicable to them. Number two, I think that I regularly do AMAs (Ask Me Anything). They're very popular for a reason. I answer all the questions. I call up people. People love having their names called out. They're like, ‘this is Sharon from Pennsylvania.’ People love that acknowledgment so they feel like they're part of a movement." [00:16:42] – Cynthia Thurlow

Connect with Cynthia Thurlow:
Website: https://www.cynthiathurlow.com/
Instagram: https://www.instagram.com/cynthia_thurlow_/

Facebook: https://www.facebook.com/CHTWellness

YouTube: https://www.youtube.com/cynthiathurlow

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

Sometimes success is less about getting it perfect and more about just going for it. Jennifer Cohen, Host and Founder of the top 10 podcast Habits and Hustle shares how bold action took her from fitness trainer to wellness entrepreneur. She opens up about what it really takes to build a brand and stay authentic, and her top advice for anyone ready to make their mark. If you’ve been waiting for a sign to stop overthinking and start doing, Jennifer’s story might be the nudge you need to get moving.

Jennifer also breaks down why exercise isn’t just about staying fit—it’s a mental edge that clears your mind and fuels success. We also get into her thoughts on hustle, work-life balance (or lack of it), and how she’s redefined what it means to build a thriving business. She doesn’t hold back on what it takes to build genuine connections and a loyal community around your brand.

And hey, if you’re ready to add more freedom and flexibility to your business, we’ve got something for you. Grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. It’s all about creating more time and money without being tied to your practice 24/7. Trust us, it’s a game-changer—get it here: https://bit.ly/42YnYki.

Timestamps:

[00:01:47] Health entrepreneur origin story.

[00:04:54] Creating opportunities in fitness.

[00:08:11] Podcasting as a career pivot.

[00:11:46] Curiosity as a gateway.

[00:15:32] Exercise as a success habit.

[00:19:38] Hustle versus work-life balance.

[00:21:39] Creating habits for success.

[00:25:29] Passion vs. career path.

[00:30:30] Authenticity in wellness branding.

[00:34:02] Making money vs. being famous.

Memorable Quotes:

"We actually get very stuck in our own brain by overthinking that we end up doing nothing. We just think and think and then nothing happens versus just taking action." [00:03:24] – Jennifer Cohen

"I always tell people is–what are you doing it for? Are you doing it for vanity reasons because you want to be famous? Are you doing it because you actually want to make money? Making money and being famous are two separate things. Figure out what you want and then go that way." [00:33:46] – Jennifer Cohen

Connect with Jennifer Cohen:

Website: https://www.jennifercohen.com/

Instagram: https://www.instagram.com/therealjencohen/

Facebook: https://www.facebook.com/therealjencohen/

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

It’s a whole new perspective when you’ve been on the other side of the stethoscope. Dr. Tanya Destang-Beaubrun, a Family Physician, found herself in that exact spot, realizing just how much more there is to caring for people than just managing symptoms. That experience shifted everything for her, leading her from traditional medicine into functional medicine, where she now treats patients as whole individuals—physically, emotionally, and spiritually. Now, she’s using that approach to change lives in her community on the beautiful island of St. Lucia.

Recorded live at the Mindshare Leadership Summit 2024, this conversation explores Dr. Tanya’s journey of going from a conventional practice to creating the Caribbean’s first functional and integrative clinic. She opens up about the challenges of making that shift, the power of authenticity in healthcare, and the way focusing on her unique approach has transformed her practice. You’ll also hear some fun behind-the-scenes stories, like her recent spotlight on international TV, and how she’s helping patients and practitioners see health differently.

If you’re curious about creating a practice that gives you more flexibility and freedom, don’t miss the chance to grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. It’s all about helping you build more financial freedom beyond patient hours. Download it here: https://bit.ly/42YnYki.

Timestamps:

[00:02:09] Healing through functional medicine.

[00:05:37] Importance of niching down.

[00:08:12] Authenticity in patient connection.

[00:13:00] Playing sound bowls on television.

[00:15:02] Healing through media exposure.

[00:18:07] Opportunities and self-care journey.

[00:20:13] Embracing self-worth and charging for services.

Memorable Quotes:
"I would say I am a better person. I'm a better wife and a mother as well because there's so much clarity now on everything I do." [00:07:43] – Dr. Tanya Destang-Beaubrun

"Mindshare also teaches you about the importance of your self-worth—and charging for what you are worth. And that was another big thing for me, charging more and being scared to raise the prices because…what would they think? But I remember in one of the modules and said, the right people are just waiting for you—and you need to be ready to serve them. And I stand here ready to serve." [00:20:20] – Dr Tanya Destang-Beaubrun

Connect with Dr. Tanya Destang-Beaubrun:

Website: https://tanyabeaubrun.com/

Instagram: https://www.instagram.com/drtanyabeaubrun/

Facebook: https://www.facebook.com/tanya.destangbeaubrun.5/

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

Ever wonder what it truly means to take control of your own healing and turn it into something bigger? Maggie Berghoff did just that, shifting from her role as a nurse practitioner to a top business mentor and strategist who’s now helping health and wellness pros build businesses that align with their values and passions. After overcoming her own health struggles with functional medicine, Maggie knew she wanted to help others find freedom in their work. Her story is a mix of resilience, business savvy, and heart—a journey that’s as inspiring as it is real.

In this episode, Maggie shares how building a supportive community made all the difference, creating a space where health entrepreneurs can connect and thrive together. She also talks about finding her focus and offering real-life tips for anyone thinking about narrowing their own path to better serve clients. Maggie’s got some super practical time-management hacks, too, balancing her business with family life in a way that keeps her grounded. And for anyone looking for a guide along the way, she’s all about mentorship—learning from people who’ve been there before.

Want to take the first step toward more freedom in your business? Grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. It’s packed with tips to help you create more time and money freedom—perfect for anyone ready to break out of the time-for-money grind. Download it here: https://bit.ly/42YnYki.

Timestamps:

[00:02:45] Functional medicine journey beginnings.

[00:04:31] Building a health community.

[00:07:07] Time management in entrepreneurship.

[00:09:43] Be your own first client.

[00:13:14] Niche down for business success.

[00:17:48] Three businesses and three children.

[00:20:41] Personal branding through authenticity.

[00:23:51] Finding the right mentor.

Memorable Quotes:

"People buy from people. So the reason I've been able to grow my community and make the impact I'm making is because of showing up and caring about them." [00:12:43] – Maggie Berghoff

"It's so powerful and it's free. No ad spend, no ad team, no fancy logistics. Be yourself, post on social media, attract the right people into your offers." [00:14:49] – Maggie Berghoff

Connect with Maggie Berghoff:

Website: https://www.maggieberghoff.com/

Instagram: https://www.instagram.com/maggie_berghoff/

Facebook: https://www.facebook.com/maggieberghoff/

LinkedIn: https://www.linkedin.com/in/maggieberghoff

TikTok: https://www.tiktok.com/@maggie_berghoff

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

When was the last time you stopped to really listen to what your patients need? Dr. Anna Cabeca, also known as "The Girlfriend Doctor," gets it. She used to be a traditional OBGYN, but by paying close attention to her patients and asking the right questions, she was able to create products that genuinely help women worldwide. In this episode, Dr. Anna shares how she transformed her practice into a thriving online brand that empowers women everywhere—and trust us, her journey is one you'll want to hear.

We also get into the marketing strategies that really worked for her—think email funnels, social media, and partnerships that actually move the needle. Dr. Anna opens up about how collaboration took her business to new heights and shares her personal experience with burnout (yes, she’s been there too!). Her advice on setting boundaries and practicing self-care is a must for anyone looking to grow their business without sacrificing their well-being.

Before you go, don't forget to snag our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. If you’re ready to stop trading hours for dollars and want to create more time and money freedom, this guide is for you. Grab your copy here: https://bit.ly/42YnYki.

Timestamps:

[00:01:39] Transition from doctor to brand.

[00:05:12] Customer journey and product marketing.

[00:08:09] Patient needs drive product creation.

[00:12:39] The power of collaboration.

[00:16:27] Self-care and burnout management.

[00:17:15] Gratitude and oxytocin benefits.

[00:21:20] Community importance and healing.

[00:24:39] Future vision and product expansion.

Memorable Quotes:

"It's never just a pill, a potion, a product, right? It's the education and the empowerment that the individual then has experiences that makes the transformation." [00:04:56] – Dr. Anna Cabeca

"Community is essential. I mean, really, it's what drives me when I see people from around the world, all different aspects of life, profession, family, religion. I mean, everything coming together for themselves to be a better them, so that they can show up better for those they love for what they want to achieve out of life." [00:21:21] – Dr. Anna Cabeca

Connect with Dr. Anna Cabeca:

Website: https://drannacabeca.com/pages/show

Instagram: https://www.instagram.com/thegirlfrienddoctor/

YouTube: https://www.youtube.com/@thegirlfrienddoctor

TikTok: https://www.tiktok.com/@drannacabeca

Podcast: https://podcasts.apple.com/us/podcast/the-girlfriend-doctor-w-dr-anna-cabeca/id906576942

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

Dr. Beverly Yates’ story is one a lot of us can relate to—facing health challenges that end up shifting the entire course of your life. In this episode, she gets real about how her own family’s battle with diabetes pushed her from being an electrical engineer to becoming a leading expert in diabetes care. She also talks about why community and support are crucial for managing chronic health issues and shares how using continuous glucose monitoring has been a game-changer in her approach to diabetes management.

You’ll hear how Dr. Beverly found her groove by focusing on diabetes care and how narrowing her niche helped her practice grow. She even shares her journey on YouTube, where she went from 900 to over 10,000 subscribers in just two months—crazy, right? If you’re thinking about scaling your practice or building a supportive space for your clients, her expertise in expanding through group programs and bringing in health coaches is gold!

Plus, don’t miss out on grabbing our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Discover how you can stop trading hours for dollars and create more time and financial freedom. Download it here: https://bit.ly/42YnYki.

Timestamps:

[00:02:12] Diabetes family history impact.

[00:04:45] Resuscitating a YouTube channel.

[00:06:37] YouTube community engagement.

[00:11:13] Physicians making money.

[00:12:40] Niching down in health practice.

[00:15:19] Community and diabetes management.

[00:18:36] Blood sugar management strategies.

[00:21:44] AI in healthcare and ethics.

[00:25:27] Delegating tasks in healthcare.

[00:28:05] Focus on one thing at a time.

[00:30:31] Happy customers and health business.

Memorable Quotes:

"Part of the journey for me as a practitioner to grow has been to really discover… lean into the fact that there is no such thing as one-size-fits-all advice for blood sugar control that affects everyone evenly — people have bio-individual responses." [00:13:20] – Dr. Beverly Yates

"You need to be able to eat meals, and you need to be able to drink water and go to the bathroom… Be kind to yourself. Those things. We're in this physical form — we gotta respect that. We have real needs too. And frankly, your patients and clients want to see you taking care of yourself because it empowers them." [00:26:08] – Dr. Beverly Yates

Connect with Dr. Beverly Yates:

Website: https://drbeverlyyates.com/

Instagram: https://www.instagram.com/drbeverlyyates

Facebook: https://www.facebook.com/drbeverlyyates/

LinkedIn: https://www.linkedin.com/in/womenshealthexpert/

YouTube: https://www.youtube.com/c/DrBeverlyYates

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com