Writing a book can feel like a huge undertaking, but Eric Jorgenson, CEO of Scribe Media, makes it feel achievable—and even exciting. In this episode, he shares how writing, publishing, and marketing a book can help health professionals and entrepreneurs build authority and grow their businesses. From using AI to streamline the writing process to positioning your book for maximum impact, Eric breaks it all down in a way that’s practical and easy to follow. He also shares why focusing on your expertise is one secret to creating a book that resonates with readers and drives real results.

Eric brings a fresh perspective to the publishing process, making it less about chasing royalties and more about creating opportunities. We talk about the power of niching down, how to market your book effectively, and why audiobooks are more important than ever. Whether you’re just starting to toy with the idea of writing or ready to take the plunge, Eric’s advice will leave you inspired and ready to take action.

And if you’ve ever dreamed of creating more freedom in your life, our FREE eBook, The Health Professionals Playbook for Adding Multiple Streams of Income, is here to help. It’s full of easy strategies to grow your income without being tied to your practice. Download it now: https://bit.ly/42YnYki.

Timestamps

[00:02:20] Author authority in health care.

[00:05:00] Book writing goals and strategies.

[00:06:24] ROI of book writing process.

[00:09:28] AI's role in writing quality.

[00:13:41] Monopoly through precision in niches.

[00:14:37] Writing and publishing freedom.

[00:18:45] Importance of audiobooks in publishing.

[00:21:09] Marketing strategies for authors.

[00:25:35] Writing a book isn't one decision.

[00:29:10] Realistic vs. unrealistic goals.

[00:34:10] Using books to build business.

[00:35:32] Building trust at scale.

Memorable Quotes

"Figure out what you're actually trying to solve for. And that's what I always do. I will never point somebody to a supplement without asking them, have you had some blood work done?" [00:12:15] – Eric Jorgenson

"If you're going to be in a business, at least be in something you really care about and it's meaningful and is going to truly solve a global problem, which is health." [00:16:17] – Eric Jorgenson

Connect with Eric Jorgenson

Website: https://www.ejorgenson.com/

Instagram: https://www.instagram.com/erjorgenson/

X/Twitter: https://x.com/ericjorgenson

LinkedIn: https://www.linkedin.com/in/erjorgenson

Links Mentioned In This Episode

If you’re keen to check out Scribe Media, they’ve made it so easier to help you publish your next book. https://scribemedia.com/?utm_source=ambassador&utm_medium=mindsharecollaborative&utm_campaign=founders&utm_id=mindsharecollaborative

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

Taking charge of your health can feel overwhelming, especially when the system seems to focus more on managing illness than promoting true wellness. That’s why Jason Wright’s story is so inspiring—he’s a serial entrepreneur who left the corporate grind and found his calling in functional medicine and biohacking. Now, as the Co-Owner of Authentic Health, he’s all about helping people understand their health and take back control. You’ll love hearing how Jason’s persistence and passion turned his life around.

Jason also gets real about what it takes to stand out in the wellness space. From putting in the reps with podcasting and blogging to embracing new trends like functional medicine, he shares tips that feel doable and refreshing. We also chat about the shift toward democratized healthcare—where you’re in the driver’s seat—and why understanding your health metrics is a game changer. If you’ve ever wondered how to make wellness work for you, this episode might be just what you need.

And if you’re ready to take control of your time and money too, grab our FREE eBook, The Health Professionals Playbook for Adding Multiple Streams of Income here. It’s packed with simple strategies to grow your income without working yourself into the ground. Let’s make freedom happen together!

Timestamps

[00:02:38] Serial entrepreneurship journey.

[00:05:15] Sick care versus healthcare.

[00:07:10] Healthspan and personal agency.

[00:09:39] Nutraceutical space and healthcare practices.

[00:14:40] Health and wellness practices.

[00:15:42] Decentralizing healthcare access.

[00:20:03] Democratizing health through podcasts.

[00:21:49] Health agency for everyday people.

[00:25:13] Health as a bipartisan issue.

[00:28:33] Getting big-name podcast guests.

[00:32:36] Persistence in podcasting success.

[00:34:13] Importance of writing blog posts.

[00:37:11] The power of your voice.

Memorable Quotes

"Figure out what you're actually trying to solve for. And that's what I always do. I will never point somebody to a supplement without asking them, have you had some blood work done?" [00:12:15] – Jason Wright

"If you're going to be in a business, at least be in something you really care about and it's meaningful and is going to truly solve a global problem, which is health." [00:16:17] – Jason Wright

Connect with Jason Wright

Website: https://www.jasonwrightnow.com/

Instagram: https://www.instagram.com/thewrightsmrandmrs/

Facebook: https://www.facebook.com/JasonWrightTX/

LinkedIn: https://www.linkedin.com/in/jason-wright-b3a2a014a/

Links Mentioned In This Episode

Scribe Media: https://scribemedia.com/?utm_source=ambassador&utm_medium=mindsharecollaborative&utm_campaign=founders&utm_id=mindsharecollaborative

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

The biggest shifts often begin with a single decision—and Cynthia Thurlow’s story proves it. As a nurse practitioner turned CEO and Founder of the Everyday Wellness Project, Cynthia built a global platform in women’s wellness by staying laser-focused on what really mattered to her. In our chat, she opens up about how being intentional in her choices created opportunities she never imagined. Her journey feels like a playbook for anyone ready to take bold steps toward their own success.

We also talked about how Cynthia uses her podcast, Everyday Wellness, to connect in the most meaningful ways with her audience. She shared some clever tricks—like her "Ask Me Anything" sessions—that keep listeners coming back for more. And just wait until you hear about her new lifestyle brand, The Midlife PAUSE! This sneak peek into her vision for the next five years might leave you feeling inspired to dream even bigger.

By the way, if you’re looking to grow your income without being tied to your practice, don’t miss our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. It’s packed with strategies to help you work smarter, not harder. You can grab your copy here: https://bit.ly/42YnYki. Let’s make more time and money freedom a reality!

Timestamps:

[00:02:36] TEDx talk impact on business.

[00:06:03] The power of intentionality.

[00:09:00] Authentic representation of women.

[00:11:18] Transitioning to women's wellness.

[00:15:50] Audience feedback guiding podcast content.

[00:18:30] Educate, inspire, and empower listeners.

[00:20:44] Midlife pause lifestyle brand.

[00:23:18] Men's hormonal changes.

Memorable Quotes:

"I always tell people intentionality is important. Everything in our lives, being intentional in every one of your actions is so important." [00:05:56] – Cynthia Thurlow

"Number one, your listeners are going to be interested in what you're interested in if you make it applicable to them. Number two, I think that I regularly do AMAs (Ask Me Anything). They're very popular for a reason. I answer all the questions. I call up people. People love having their names called out. They're like, ‘this is Sharon from Pennsylvania.’ People love that acknowledgment so they feel like they're part of a movement." [00:16:42] – Cynthia Thurlow

Connect with Cynthia Thurlow:
Website: https://www.cynthiathurlow.com/
Instagram: https://www.instagram.com/cynthia_thurlow_/

Facebook: https://www.facebook.com/CHTWellness

YouTube: https://www.youtube.com/cynthiathurlow

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com