In the third episode, Per Wendin reflects on his experiences working with IP in large, organizations like Spotify and AstraZeneca. We explore how IP professionals can better communicate the value of their work to management, the role of IP in shaping competitive strategy, and how digital transformation has reshaped the field in recent years. With a mix of practical examples and strategic thinking, Per offers a sharp perspective on what it takes to elevate IP within a company.

In the second episode, Mitja Schonecke shares his journey into the world of IP, his experience managing patents across industries, and why filing without a clear strategy is a common—and costly—mistake.

We dive into the key challenges companies face in protecting innovation, the role of competitive monitoring, and how digital transformation is changing the way we approach IP.

From the foundations of a strong IP strategy to real-world lessons from his work in automotive and aerospace, Mitja offers sharp insight into the thinking behind successful IP management.

Because the hard things about IP? They’re the ones that make all the difference.