『The Hard Things About IP』のカバーアート

The Hard Things About IP

The Hard Things About IP

著者： IamIP Podcasts
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このコンテンツについて

 The Hard Things About IP is a podcast that goes beyond the basics of patents and strategy. In honest conversations with IP professionals, we unpack the real struggles, smart moves, and surprising stories behind innovation. Because in IP, the hard things are the ones that matter most. Brought to you by IamIP.IamIP Podcasts マネジメント・リーダーシップ リーダーシップ 経済学
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  • The Hard Things About IP - Episode 3

    The Hard Things About IP - Episode 3
    2025/05/16

    In the third episode, Per Wendin reflects on his experiences working with IP in large, organizations like Spotify and AstraZeneca. We explore how IP professionals can better communicate the value of their work to management, the role of IP in shaping competitive strategy, and how digital transformation has reshaped the field in recent years. With a mix of practical examples and strategic thinking, Per offers a sharp perspective on what it takes to elevate IP within a company.
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    50 分
  • The Hard Things About IP- Episode 2

    The Hard Things About IP- Episode 2
    2025/04/29

    In the second episode, Mitja Schonecke shares his journey into the world of IP, his experience managing patents across industries, and why filing without a clear strategy is a common—and costly—mistake.

    We dive into the key challenges companies face in protecting innovation, the role of competitive monitoring, and how digital transformation is changing the way we approach IP.

    From the foundations of a strong IP strategy to real-world lessons from his work in automotive and aerospace, Mitja offers sharp insight into the thinking behind successful IP management.

    Because the hard things about IP? They’re the ones that make all the difference.
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    33 分

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