Episode Summary:

In this solo episode, Heather shares the real, raw, and ridiculously valuable truths behind opening a commercial space—whether you're moving out of your home studio or stepping into your next big expansion.

She breaks down what’s worth the money, where you can save, how to create a jaw-dropping client experience, and why local partnerships might be your secret sauce. If you’re dreaming of launching your own space, this one’s your blueprint.

Heather covers:

• What to splurge on (and what to skip) when building out your space
• The number one mistake most business owners make during build-outs
• How to create buzz with a smart marketing plan (without burning out)
• Real talk on signage, furniture, equipment, client experience & more
• Why collaborating with your neighbors is one of the most underrated business strategies

This episode is for anyone ready to go from solo-preneur to storefront queen, with less stress and more strategy.

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Want to work with Heather? Check out her consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artistry—your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

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Check out our giveaways—details are always in the show notes & on Instagram!

Catch our full episodes on YouTube https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

Welcome this week’s Quick & Dirty Growth Hack — short, punchy insights to shift your momentum and grow with intention.

Today, Heather is lighting a fire under your build-out plans—whether you're moving from your home studio or dreaming about opening your first (or third) commercial space.

This episode is packed with power moves that will save you money, make you more money, and help you avoid the messy mistakes she made along the way.

In this episode:

• Why your signage is your 24/7 silent salesperson
• How to design your space with your client’s experience in mind—not just what’s cheap or convenient
• What to do before you open your doors to build major buzz (think: Beyoncé-level launch)
• A sneak peek at the full-length episode From Home-Based Hustle to Storefront Success for a deep dive into commercial leases, hiring, training, and sustainable scaling

Growth Hack Highlight

“Don’t wait until you’re ready to be seen—be seen from day one. Own your moment. Own your energy. It attracts the right clients, collaborators, and opportunities.” — Heather Dick

Want the Full Conversation?

Don’t miss the full-length episode From Home-Based Hustle to Storefront Success where Heather breaks down:

• The biggest financial mistakes to avoid in your first build-out
• Lease negotiation tips that protect your future
• How to design a client-first space that builds loyalty and retention
• Team training systems and soft-launch strategies that set your biz up for long-term success

If you’re in the thick of a build-out or just dreaming of one, this episode is a must-listen.

This Episode is Brought to You by Blush Artistry

Canada’s beauty & wellness destination for elevated self-care.

Hair, nails, medispa, tattoo & more — all under one blush-colored roof.

Find your next appointment or service at blushartistry.ca

Work with Heather

Ready to turn your burnout into leadership?

Explore Heather’s consulting offers, get free resources, and learn more at

www.theexpansioncode.ca

Connect on Instagram:

@iamheatherdick

@theexpansioncode

Want Free Stuff?

We're always running exclusive giveaways with our guests!

Check out our Instagram and show notes weekly for how to enter, win, and connect directly with our featured experts.

Thanks for tuning in. Growth isn’t always pretty — but it can be powerful. Let’s expand—together.

Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.

In this powerful episode of The Expansion Code, Heather sits down with salon owner, mentor, and human design guide Rachel Nixon to explore how true leadership starts from within—your body, your cycle, and your energy. Rachel shares her decades-long journey in the beauty industry, from being an “illegal colorist” to building two soulful salon spaces—one in California and one in New Orleans. But what really sets Rachel apart is how she leads her team: with deep intention, self-awareness, and what she calls cosmic leadership.

Together, Heather and Rachel dive into:

• How the female hormonal cycle (biorhythms) impacts work, energy, and decision-making
• Understanding the four phases of your cycle—and how to lead with them, not against them
• Using Human Design and Enneagram as tools to support your team’s success
• Why Rachel scrapped the traditional salon model for a smaller, more intentional team culture
• The difference between building a salon for your ego vs. building for your purpose
• What Rachel’s doing to help her team align with their energy, not hustle against it

Want to learn more about Rachel’s work and her Human Design coaching?

Find her at @handtiedstitchqueen and everythinghandtiedhair.com

This Episode is Brought to You By Blush Artistry

At Blush Artistry, we believe that looking and feeling your best is more than just a luxury—it’s a necessity! Whether you need a fresh balayage, a relaxing massage, or a medispa treatment that leaves you glowing, Blush is your one-stop destination for beauty and self-care. And with our latest expansion, we now offer private gym, physiotherapy, and chiropractic services to keep your body feeling as good as you look. Book your self-care session today at blush-artistry.ca and follow us on Instagram @blushartistrymua!

Resources & References:

Follow Heather on Instagram: @iamheatherdick | @theexpansioncode

Blush Artistry – Heather’s flagship company: blush-artistry.ca

The Expansion Code Website: www.theexpansioncode.ca

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Share it with a friend – because growing together is more fun!

Looking for more? Work with Heather!

Whether you’re ready to scale your business, refine your leadership skills, or build a podcast as a business asset, Heather offers one-on-one consulting, group coaching, and custom strategy sessions. Visit www.theexpansioncode.ca to learn more about how you can work with Heather today! And catch the show on

YouTube! https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

Hosted on Acast. See acast.com/privacy for more information.