Episode Summary:

In this solo episode, Heather shares the real, raw, and ridiculously valuable truths behind opening a commercial space—whether you're moving out of your home studio or stepping into your next big expansion.

She breaks down what’s worth the money, where you can save, how to create a jaw-dropping client experience, and why local partnerships might be your secret sauce. If you’re dreaming of launching your own space, this one’s your blueprint.

Heather covers:

• What to splurge on (and what to skip) when building out your space
• The number one mistake most business owners make during build-outs
• How to create buzz with a smart marketing plan (without burning out)
• Real talk on signage, furniture, equipment, client experience & more
• Why collaborating with your neighbors is one of the most underrated business strategies

This episode is for anyone ready to go from solo-preneur to storefront queen, with less stress and more strategy.

How to Connect with Heather:

Follow Heather on Instagram: @iamheatherdick

Follow The Expansion Code Podcast: @theexpansioncode

Website & Resources: www.theexpansioncode.ca

Want to work with Heather? Check out her consulting packages, free resources, and strategy sessions on her website.

Podcast Sponsor: Blush Artistry

This episode is proudly sponsored by Blush Artistry—your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.

Book your appointment at: www.blush-artistry.ca

Follow Blush on Instagram: @blushartistrymua

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Catch our full episodes on YouTube https://www.youtube.com/@TheExpansionCode-HeatherDick

Podcast Artwork created by Lucas Seaward: www.360design.ca

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