• Are You A Solutionist?
    2024/06/30

    Solitaire Townsend, 'Ethical Entrepreneur of the Year' in the UK and award-winning author of 'The Solutionists', shares her infectious enthusiasm and insight into how we can all be part of the solutions that will help save the planet. Solitaire also talks about the urgent need for more joy, fun and desirable stories to inspire sustainable human behavior change.
    Host: Christian Budtz

    Short cuts:
    5:15 What's a Solutionist?
    9:30 The making of Love Bug, an insect-based cat food brand
    18:00 How Netflix "Game Changers" changed the story of vegan
    20:50 Brand lessons from Who Gives A Crap
    24:50 Take-aways from talking with Bill Gates
    31:00 The Solutions Economy in an age of uncertainty
    35:00 Solitaire's advice for marketing creatives

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    41 分
  • Can Vodka Help Curb the Climate Crisis?
    2023/06/30

    Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka.


    Host: Christian Budtz


    Short cuts:

    04:15 The cultural connection between Finland and vodka

    06:00 The story of Koskenkorva Vodka

    12:00 The 'Drink Sustainably' brand platform

    17:30 Unpacking the impact of regenerative farming

    21:30 How to make sustainability entertaining

    24:30 From brand idea to real business transformation

    30:45 Tracking impact

    33:00 The path to commercial sustainability

    36:00 The future role for marketing, innovation and brands

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    41 分
  • GANNI's Quest to Change Fashion for the Better
    2023/04/16

    Lauren Bartley, Sustainability and CSR Director at the Danish B Corp fashion brand GANNI, shares her insights into how being scrappy can make a smaller brand punch above its weight in the quest to change a global industry for the better. Lauren also discusses transparency, circularity and the power of fashion to change culture.

    Host: Christian Budtz

    Short cuts:
    02:25 Lauren's journey in fashion
    08:30 The state of the fashion industry
    15:00 How GANNI is working with circularity
    18:30 The dialogue with the GANNI community
    24:00 Lauren's take on sustainable consumption
    27:30 GANNI's new strategy
    30:00 From carbon off-setting to carbon in-setting
    35:00 GANNI's opportunity as a smaller player
    40:45 Why Lauren feels optimistic working in fashion

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    43 分
  • How Doconomy is Rewiring Capitalism for Low Carbon Consumption
    2022/12/03
    Johan Pihl, Co-founder of Doconomy, shares the inspiring story behind the Swedish climate tech, which was named one of The World's Most Innovative Companies of 2022 by Fast Company. Johan talks about creativity, the deep urge to change the world and why testing ideas that aren't allowed is critical to tackle the climate crisis.

    Host: Christian Budtz


    Short cuts:
    02:30 Johan's view on creativity, advertising and innovation
    06:45 The story of how Doconomy started
    12:00 Johan explains the award-winning tool "The 2030 Calculator"
    17:25 The big idea behind the DO Black project with MasterCard
    22:00 How Doconomy is making sense of data
    31:00 Johan's philosophy on radical innovation
    39:00 Advice for advertising creatives

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    41 分
  • Why We Need to Re-Design Everything to Save the Planet
    2022/09/11

    Mark Curtis, co-founder of design agency Fjord, now Head of Innovation and Thought Leadership at Accenture Song, explains why brands must design better human experiences to enable the real behaviour change needed to combat the environmental crisis.

    Host: Christian Budtz

    Short-cuts:

    03:00 The story of why Mark co-founded Fjord /

    08:40 The three catalysts for innovation /

    12:30 Designing sustainable experiences /

    18:20 Circularity as a business model /

    24:30 Mark's key take-aways from COP26 and The World Economic Forum /

    30:40 Rethinking the concept of growth /

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    36 分
  • How Unilever Is Using Its Scale to Drive Sustainable Change
    2022/06/09

    Thomas Lingard, Global Sustainability Director at Unilever, provides a unique insight into how global companies can drive positive change. Thomas also talks about the power of brands, repairing capitalism, and the need for big hairy audacious goals in messy transformations.

    Host: Christian Budtz


    Short cuts:

    05:00 Unilever's Sustainable Living Plan /

    10:00 How Dove & Hellmann's put purpose at the core /

    13:00 Thomas' learnings from working with sustainability /

    17:00 Unilever's new sustainability strategy /

    23:00 The role of global brands in driving change /

    32:00 Repairing capitalism /

    36:00 How to think about sustainable growth /

    40:00 Thomas sharing his experience from the COP26 /

    45:00 How to drive a change agenda within large organizations /

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    50 分
  • How Food Tech Startups Are Making Our Diets More Sustainable
    2022/05/19

    Jasmin Hume, CEO & Founder at food tech startup Shiru, is on a mission to change our global food system. Working at the intersection of tech, science, biology and creativity, Jasmin shares her fascinating vision of how we can fight the environmental crisis by redesigning foods.

    Host: Christian Budtz


    Short-cuts:

    3:00 Jasmin's journey into food tech /

    6:00 The idea behind Jasmin's startup, Shiru /

    10:00 What's wrong with our food system today /

    15:00 Jasmin talks about climate change /

    17:30 Why ingredients are so important /

    21:00 How Shiru's technology is different /

    25:00 Creating a step change for large food companies /

    27:00 The importance of brand building /

    30:30 The power of purpose /

    34:30 How to find the right investors /

    41:00 Barriers facing food tech /

    43:30 Jasmin's advice for entrepreneurs /

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    46 分
  • How Extinction Rebellion Inspired a Global Movement for Climate Activism
    2022/03/29

    Tamsin Omond, climate activist and founding member of Extinction Rebellion, shares the inside story of how the activist group Extinction Rebellion became a global phenomenon. Tamsin also talks about meeting with Greta Thunberg, the power of mind bombs and the need for non-violent civil disobedience to fight the climate emergency.

    Host: Christian Budtz

    / Short cuts :
    02:30 Tamsin's journey into grassroots activism /
    07:00 How Tamsin became the face of the environmental movement in the UK /
    16:30 The activist toolbox /
    22:30 The founding of Extinction Rebellion /
    29:30 The story of Tamsin & Greta Thunberg joining forces /
    37:30 Disrupting London Fashion Week /
    43:00 Organizing around a global de-centralised model /
    52:00 Changing the narrative to "climate emergency" /
    55:30 Bridging the commercial and activist agenda /

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    1 時間 6 分