• The Brand Activism Podcast

  • 著者： Christian Budtz
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The Brand Activism Podcast

著者： Christian Budtz
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  • This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
    © 2024 The Brand Activism Podcast
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あらすじ・解説

This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
© 2024 The Brand Activism Podcast
マーケティング リーダーシップ 経済学
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エピソード
  • Are You A Solutionist?

    Are You A Solutionist?
    2024/06/30

    Solitaire Townsend, 'Ethical Entrepreneur of the Year' in the UK and award-winning author of 'The Solutionists', shares her infectious enthusiasm and insight into how we can all be part of the solutions that will help save the planet. Solitaire also talks about the urgent need for more joy, fun and desirable stories to inspire sustainable human behavior change.
    Host: Christian Budtz

    Short cuts:
    5:15 What's a Solutionist?
    9:30 The making of Love Bug, an insect-based cat food brand
    18:00 How Netflix "Game Changers" changed the story of vegan
    20:50 Brand lessons from Who Gives A Crap
    24:50 Take-aways from talking with Bill Gates
    31:00 The Solutions Economy in an age of uncertainty
    35:00 Solitaire's advice for marketing creatives
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    41 分
  • Can Vodka Help Curb the Climate Crisis?

    Can Vodka Help Curb the Climate Crisis?
    2023/06/30

    Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka.


    Host: Christian Budtz


    Short cuts:

    04:15 The cultural connection between Finland and vodka

    06:00 The story of Koskenkorva Vodka

    12:00 The 'Drink Sustainably' brand platform

    17:30 Unpacking the impact of regenerative farming

    21:30 How to make sustainability entertaining

    24:30 From brand idea to real business transformation

    30:45 Tracking impact

    33:00 The path to commercial sustainability

    36:00 The future role for marketing, innovation and brands

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    41 分
  • GANNI's Quest to Change Fashion for the Better

    GANNI's Quest to Change Fashion for the Better
    2023/04/16

    Lauren Bartley, Sustainability and CSR Director at the Danish B Corp fashion brand GANNI, shares her insights into how being scrappy can make a smaller brand punch above its weight in the quest to change a global industry for the better. Lauren also discusses transparency, circularity and the power of fashion to change culture.

    Host: Christian Budtz

    Short cuts:
    02:25 Lauren's journey in fashion
    08:30 The state of the fashion industry
    15:00 How GANNI is working with circularity
    18:30 The dialogue with the GANNI community
    24:00 Lauren's take on sustainable consumption
    27:30 GANNI's new strategy
    30:00 From carbon off-setting to carbon in-setting
    35:00 GANNI's opportunity as a smaller player
    40:45 Why Lauren feels optimistic working in fashion

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    43 分

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