In this episode of the Bionic Growth Podcast, Daniel Andersen speaks with Debbie Howard, CEO of Senior Living Smart, about her journey in the senior living marketing industry. Debbie shares her experiences transitioning from a corporate role to founding her own marketing agency, the importance of understanding dual audiences in senior living, and the balance between traditional and digital marketing strategies. She emphasizes the emotional connection in marketing, the significance of lead nurturing, and offers valuable advice for new founders.

In this episode of the Bionic Growth Podcast, Daniel Andersen speaks with Garin Hess, founder of Consensus, about his journey as a tech entrepreneur and the lessons learned from building successful startups. Garin shares insights on the importance of buyer enablement in the sales process, emphasizing the need to understand the complexities of group buying dynamics. He discusses how automating demos can streamline the buying process and improve sales outcomes, ultimately leading to a more efficient and effective sales strategy.

In this episode of the Bionic Growth Podcast, Daniel Andersen interviews branding expert Deb Gabor, who shares her journey into branding, the importance of storytelling in marketing, and the common challenges founders face when developing their brand narratives. Deb emphasizes the significance of irrational loyalty and how brands can create a unique identity that resonates with their ideal customers. She provides actionable insights on crafting effective brand narratives and the necessity of engaging with customers to ensure branding remains relevant and impactful. Deb concludes with practical advice for founders to start their branding journey immediately, leveraging available resources to clarify their brand's purpose and identity.

Follow Deb on LinkedIn: https://www.linkedin.com/in/dgabor/

https://debgabor.com/

https://solmarketing.com