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サマリー
あらすじ・解説
In this episode of the Bionic Growth Podcast, Daniel Andersen interviews branding expert Deb Gabor, who shares her journey into branding, the importance of storytelling in marketing, and the common challenges founders face when developing their brand narratives. Deb emphasizes the significance of irrational loyalty and how brands can create a unique identity that resonates with their ideal customers. She provides actionable insights on crafting effective brand narratives and the necessity of engaging with customers to ensure branding remains relevant and impactful. Deb concludes with practical advice for founders to start their branding journey immediately, leveraging available resources to clarify their brand's purpose and identity.
Follow Deb on LinkedIn: https://www.linkedin.com/in/dgabor/
https://debgabor.com/
https://solmarketing.com