エピソード

  • Transparent Non-Transparency
    2025/07/23

    Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”

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    33 分
  • Ads To Burn After Reading
    2025/07/17

    Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

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    44 分
  • Buying Ads In The Rabbit Hole
    2025/07/10

    YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?

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    35 分
  • Why The FTC Tied The Omnicom-IPG Merger To Brand Safety
    2025/06/26

    The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.

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    39 分
  • The Human Cannes
    2025/06/23

    From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.

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    29 分
  • The Ad Agency Washing Machine
    2025/06/13

    In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

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    33 分
  • What Does It Mean To Be All In On AI?
    2025/06/05

    Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?

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    36 分
  • It’s A Wrap On The Prebid Race
    2025/05/29

    Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?

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    40 分