『The Big Story』のカバーアート

The Big Story

The Big Story

著者： AdExchanger
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 Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.Copyright Access Intelligence, LLC. All Rights Reserved マーケティング マーケティング・セールス 政治・政府 経済学
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  • Transparent Non-Transparency

    Transparent Non-Transparency
    2025/07/23

    Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”
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    33 分
  • Ads To Burn After Reading

    Ads To Burn After Reading
    2025/07/17

    Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
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    44 分
  • Buying Ads In The Rabbit Hole

    Buying Ads In The Rabbit Hole
    2025/07/10

    YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?
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    35 分

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