In this episode of The Backstory on Marketing and AI, we uncover how AI is reshaping influencer marketing. Our guest from The Rave reveals how smart tools are identifying influencers hidden within your customer base, enabling personalized, scalable outreach using real-time data and automation.

Learn how AI-powered platforms reduce wasted spend on unresponsive influencer gifting campaigns, increase engagement, and allow brands to reward customers who truly love their products.

Tune in to discover:

· How to use AI-enabled market research to find influencers already in your buyer pool

· Why refunds outperform flat-rate payments in influencer conversion

· What makes AI-generated outreach more authentic and effective

· Where AI helps optimize the entire influencer journey

This episode is packed with actionable insights for any marketer navigating a post-cookie, low-ROI influencer world.

Click here to view the video: https://www.youtube.com/watch?v=zNG6wEpQdUo

In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines.

Boobesh walks us through real-world applications across industries—CPG, finance, and tech—and explores why some AI pilots stall while others scale successfully. Topics include:

· How to accelerate creative development with GenAI

· Challenges in data readiness for AI deployments

· Why executive alignment matters for AI transformation

· AI tools Boobesh recommends

· Advice for marketers entering an AI-first workforce

If you're a marketer, data leader, or strategist looking to stay ahead in the age of AI, this episode is packed with value.

Click here to view the video: https://www.youtube.com/watch?v=mpIQZ2NnTsM

In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction.

Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results.

Whether you're a marketing leader looking to optimize your campaigns or a creative professional exploring AI co-pilots, this episode offers powerful insights into how the future of marketing is unfolding.

Click here to view the video: https://www.youtube.com/watch?v=o4x87JS7yPE

In this episode of The Backstory on Marketing and AI, Peter Swimm of Toilville dives deep into the real-world implications of AI and marketing. With over a decade of experience in conversational AI, Peter breaks down the practical and philosophical challenges businesses face in today’s AI-saturated landscape.

From building chatbot systems for enterprises like Walmart to launching his consultancy, Toilville, Peter shares the importance of domain expertise, critical thinking, and ethical implementation of AI tools. He introduces his methodology, “spell work,” which focuses on dissecting business needs before jumping into automation—preventing costly missteps and promoting meaningful digital transformation.

We explore how AI-enabled market research can support better decision-making, how companies can avoid the temptation of over-automation, and why empathy remains essential in customer support.

Whether you’re a marketer, strategist, or AI enthusiast, this conversation is packed with insights on how to responsibly and effectively implement AI in your business.

To learn more about Peter Swimm and Toilville, visit: https://www.itstoilville.com

Click here to view the video: https://www.youtube.com/watch?v=PQtpcHiYW3E

This episode of The Backstory on Marketing and AI features John Gargiulo, co-founder of Airpost.ai, as he discusses the future of AI-driven advertising and the role of creativity in the age of automation. From user-generated content to instant video ad creation, John shares how Airpost is reshaping DTC growth through technology. Discover how AI can both replace and amplify human creativity—and what that means for marketers.

Click here to view the video: https://youtu.be/5Aqe1wPoelM

In this episode of The Backstory on Marketing and AI, we explore how AI is being embedded in every step of the creative process—from ideation and transcription to video post-production. Our guest is the Executive Video Director of Ammunition, an award-winning Atlanta-based advertising agency. With tools like Midjourney, ChatGPT, and Runway, Ammunition is producing faster and more emotionally resonant videos—whether for national military campaigns or NBA hype reels.

Discover how AI-driven processes help translate hours of creative brainstorms into actionable, high-quality scripts and treatments. Learn why human input remains essential in maintaining authenticity, trust, and emotional impact—even when AI is handling the grunt work. We also explore ethical concerns, the risk of AI overload, and the future of hyper-personalized content.

Whether you're a marketer, creative, or strategist, this conversation will help you understand how to harness AI's power while preserving human ingenuity.

Click here to view the video: https://youtu.be/DUAtxli4TQA

In this episode of The Backstory on Marketing and AI, we explore how AI transforms startups from idea to execution. David Hirschfeld, founder of Tekyz, shares his Launch First methodology—a system for using AI to find product-market fit before development even begins.

David explains how AI-powered workflows reduce failure risk, speed up iteration cycles, and improve personalization in outreach. Learn how AI identifies early adopters, tailors campaigns with real-time persona signals, and acts as a strategic planning assistant.

Whether you're a SaaS startup founder, marketer, or strategist, this episode offers a roadmap to integrating AI deeply into your product and marketing pipelines.

✅ Learn how to score niche pain points using AI

✅ See how AI automates personalized drip campaigns

✅ Discover how to use AI in project estimation and software planning

✅ Learn how prompt engineering unlocks real value

✅ Get insights on how to out-compete by collaborating with AI

David also shares how being kind to AI—even saying "please" and "thank you"—helps generate better results.

Visit Tekyz: https://tekyz.com

Connect with David: https://www.linkedin.com/in/dhirschfeld/

Click here to view the video: [insert video link]

#AIandMarketing #AIEnabledMarketResearch #StartupSuccess #MarketingAI #ProductMarketFit

In this episode of The Backstory on Marketing and AI, we sit down with Andreas Duess, co-founder of 6 Seeds Consulting, to explore how artificial intelligence is revolutionizing the world of consumer research. From reducing the failure rate of CPG product launches to building synthetic personas based on behavioral data, Duess offers a fascinating look at the future of marketing.

You’ll learn:

· How to use AI to close the “say-do” gap

· The value of AI-powered digital focus groups

· The role of meaning-making vs. sense-making in successful AI strategies

· How smart fridges and food delivery data contribute to predictive analytics

· Why generalists will thrive in the age of AI

Plus, Duess shares how he uses AI as a collaborative partner in writing, creativity, and product development. Whether you're a CMO or a startup founder, this is a must-listen conversation that offers strategic and tactical takeaways.

To learn more about 6 Seeds Consulting, visit: https://6seedsconsulting.com

Click here to view the video: AI and Marketing with Andreas Duess