『The Backstory on Marketing and AI』のカバーアート

The Backstory on Marketing and AI

The Backstory on Marketing and AI

著者： Guy Powell
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 Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.Copyright 2025 Guy Powell アート マーケティング マーケティング・セールス 文学史・文学批評 経済学
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  • AI in Influencer Marketing

    AI in Influencer Marketing
    2025/06/13

    In this episode of The Backstory on Marketing and AI, we uncover how AI is reshaping influencer marketing. Our guest from The Rave reveals how smart tools are identifying influencers hidden within your customer base, enabling personalized, scalable outreach using real-time data and automation.

    Learn how AI-powered platforms reduce wasted spend on unresponsive influencer gifting campaigns, increase engagement, and allow brands to reward customers who truly love their products.

    Tune in to discover:

    · How to use AI-enabled market research to find influencers already in your buyer pool

    · Why refunds outperform flat-rate payments in influencer conversion

    · What makes AI-generated outreach more authentic and effective

    · Where AI helps optimize the entire influencer journey

    This episode is packed with actionable insights for any marketer navigating a post-cookie, low-ROI influencer world.

    Click here to view the video: https://www.youtube.com/watch?v=zNG6wEpQdUo
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    32 分
  • AI in Marketing: Real Results

    AI in Marketing: Real Results
    2025/06/05

    In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines.

    Boobesh walks us through real-world applications across industries—CPG, finance, and tech—and explores why some AI pilots stall while others scale successfully. Topics include:

    · How to accelerate creative development with GenAI

    · Challenges in data readiness for AI deployments

    · Why executive alignment matters for AI transformation

    · AI tools Boobesh recommends

    · Advice for marketers entering an AI-first workforce

    If you're a marketer, data leader, or strategist looking to stay ahead in the age of AI, this episode is packed with value.

    Click here to view the video: https://www.youtube.com/watch?v=mpIQZ2NnTsM
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    30 分
  • AI’s Role in Marketing Today

    AI’s Role in Marketing Today
    2025/06/04

    In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction.

    Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results.

    Whether you're a marketing leader looking to optimize your campaigns or a creative professional exploring AI co-pilots, this episode offers powerful insights into how the future of marketing is unfolding.

    Click here to view the video: https://www.youtube.com/watch?v=o4x87JS7yPE
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    28 分

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