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  • Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting

    Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting
    2025/06/09
    In this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for different audiences and the future of marketing strategies in a rapidly changing digital environment. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics

    Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics
    2025/06/02
    In this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotional connections that drive consumer behavior. Ultimately, they emphasize the need for a balanced approach that integrates both awareness and conversion strategies in marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition

    Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition
    2025/05/26
    In this conversation, Danielle and Casey discuss the recent acquisition of Captiv8 by Publicis Groupe, exploring the implications for the influencer marketing industry. They delve into the role of technology, the importance of quality content, and the challenges faced by creators in the evolving landscape. The discussion also touches on the impact of AI, the need for high-touch agencies, and the balance between innovation and consolidation in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • Episode 25: The Art of Sway + Maverick Mindshare: Small Agencies vs. Big Firms: The Battle for Relevance

    Episode 25: The Art of Sway + Maverick Mindshare: Small Agencies vs. Big Firms: The Battle for Relevance
    2025/05/19
    In this engaging conversation, Casey and Danielle explore the complexities of influencer marketing, discussing the necessity and implications of having creative teams within agencies. They delve into the cost versus value debate surrounding creative directors, the importance of collaboration among different marketing agencies, and the operational excellence required in influencer marketing. The discussion also touches on the challenges faced by small, independent agencies in a competitive landscape dominated by larger firms, emphasizing the unique value that boutique agencies bring to the table. Additionally, they address the human element in influencer marketing and the potential pitfalls of relying on AI in this space. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • Episode 24: The Art of Sway + Maverick Mindshare: A Very Shocking Conference Panel Takeaway

    Episode 24: The Art of Sway + Maverick Mindshare: A Very Shocking Conference Panel Takeaway
    2025/05/12
    In this conversation, Danielle and Casey discuss the challenges and dynamics of influencer marketing, particularly in the context of recent trends, ethical considerations, and the impact of algorithms on content performance. They explore the Revolve class action lawsuit as a case study in consumer accountability and the importance of transparency in sponsored content. The discussion also touches on the need for long-form content and community building, as well as the shifting expectations around influencer performance metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 分
  • Episode 23: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Process and Tactics

    Episode 23: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Process and Tactics
    2025/05/05
    In this conversation, Danielle and Casey delve into the intricacies of influencer marketing, focusing on the processes and tactics that underpin successful campaigns. They discuss the dynamics of working with global agencies, the importance of vetting influencers, and the challenges of client approval processes. The conversation highlights the significance of communication and understanding client needs, as well as the role of sample influencers in the proposal process. Through their insights, they explore how to navigate the complexities of influencer marketing while ensuring client satisfaction and campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分
  • Episode 22: The Art of Sway + Maverick Mindshare: The One Where We Ask: What Makes a Good Client?

    Episode 22: The Art of Sway + Maverick Mindshare: The One Where We Ask: What Makes a Good Client?
    2025/04/28
    In this conversation, Danielle and Casey discuss the characteristics of good and bad clients, emphasizing the importance of communication, feedback, and collaboration in client relationships. They share personal experiences and insights on how to foster better partnerships and the value of understanding clients' business dynamics. The discussion also touches on the role of influencer marketing and the need for agencies to navigate client expectations effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 分
  • Episode 21: The Art of Sway + Maverick Mindshare: The Non-Negotiables That Every Brand Deserves from Their Influencer Marketing Agency

    Episode 21: The Art of Sway + Maverick Mindshare: The Non-Negotiables That Every Brand Deserves from Their Influencer Marketing Agency
    2025/04/14
    In this conversation, Danielle and Casey discuss the essential non-negotiables for brands when hiring influencer marketing agencies. They explore the importance of transparency in agency fees, the need for agencies to deliver on promises, and the significance of having a knowledgeable team behind the agency. The discussion also touches on the challenges faced by the industry and the expectations brands should have from their agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 分