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The Art of Sway

The Art of Sway

著者： Danielle Wiley Sway Group CEO
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 Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.© 2023 The Art of Sway Danielle Wiley, Sway Group CEO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting

    Episode 28: The Art of Sway + Maverick Mindshare: The Future of Advertising: Creative Over Targeting
    2025/06/09
    In this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for different audiences and the future of marketing strategies in a rapidly changing digital environment. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分
  • Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics

    Episode 27: The Art of Sway + Maverick Mindshare: KPIs: From Impressions to Meaningful Metrics
    2025/06/02
    In this conversation, Danielle and Casey explore the intricacies of the sales funnel through the lens of influencer marketing. They discuss the importance of awareness at the top of the funnel, the evolution of KPIs from impressions to video views, and the significance of building trust with consumers. The dialogue also touches on the necessity of brand lift studies, the challenges posed by legacy marketing systems, and the emotional connections that drive consumer behavior. Ultimately, they emphasize the need for a balanced approach that integrates both awareness and conversion strategies in marketing campaigns. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 分
  • Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition

    Episode 26: The Art of Sway + Maverick Mindshare: The Future of Influencer Marketing Post-Captiv8 Acquisition
    2025/05/26
    In this conversation, Danielle and Casey discuss the recent acquisition of Captiv8 by Publicis Groupe, exploring the implications for the influencer marketing industry. They delve into the role of technology, the importance of quality content, and the challenges faced by creators in the evolving landscape. The discussion also touches on the impact of AI, the need for high-touch agencies, and the balance between innovation and consolidation in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分

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