This week I’m joined by Sarah Nicole, the viral Instagram artist behind @sarahnicolestudio. Sarah has built a thriving art career by leaning into storytelling, experimenting with social media, and finding her unique voice online. We talk about the behind-the-scenes of going viral, what it really takes to grow a creative business on Instagram, and how she balances vulnerability with strategy in her work.

If you’ve ever wondered how to turn scroll-stopping content into a sustainable art practice—or how to share your story without burning out—this conversation will give you both inspiration and practical takeaways.

Learn more about Sarah Nicole:

Website: https://www.sarahnicolestudio.com/

Instagram: @sarahnicolestudio

Learn more about Raesyn: https://raesyn.com/?sld=thescoutedstudio Use code ARTCOACHING15 for 15% off plus free shipping

In today’s episode of The Art Coaching Club Podcast, we’re starting with a solo chat about one of the most overlooked (but powerful) elements of running an art business: intentional packaging. I’ll share how great packaging can boost your brand, increase perceived value, and get people talking about your work—plus simple, budget-friendly ideas you can implement right away.

Then we shift gears to an inspiring interview with Tiffany Jones, Dallas-based designer and founder of Avenue 8, a super-premium canned cocktail brand shaking up the spirits industry. Tiffany shares how her background in design helped her craft a product that’s both beautiful and bold, the moment that sparked the idea, what she uncovered in her deep dive into the RTD market, and what it means to build a women-led company in a male-dominated space.

🎯 What we cover:

• Packaging that creates connection (and repeat buyers)

• The power of first impressions and brand touchpoints

• How a college parents' weekend sparked a business idea

• What Tiffany learned about the male-dominated RTD industry

• Her advice for creative entrepreneurs ready to launch something new

Whether you're an artist, a product-based founder, or a brand-builder, this episode is packed with practical tips and creative inspiration.

🔗 Learn more about Avenue 8: https://drinkavenue8.com

Make sure to use code VIPSHIPFREE!

📲 Follow for more: Instagram & TikTok: @hayleypricewhite
Podcast: The Art Coaching Club

In this episode of The Art Coaching Club Podcast, I sit down with Caroline Stroud—an artist known for her bold, expressive style—to talk about how she built a thriving art business from scratch.

Caroline opens up about finding her artistic voice, navigating commissions, and growing her audience with confidence and intention. Whether you're an emerging artist or deep into your creative career, this episode is packed with honest insights and actionable advice to help you turn your passion into profit.

🎨 Topics we cover:

• How Caroline developed her signature style

• Tips for selling original work and managing commissions

• Her approach to pricing and mindset

• What she’s most excited about in her current practice

👉 Learn more about Caroline: carolinestroudart.com

In this episode of The Art Coaching Club Podcast, I sit down with Emma Tessler, founder of Ninety Five Media, a digital marketing agency helping brands grow through organic content, email marketing, and smart strategy.

We dive into:

• Why organic marketing builds stronger connections than paid ads

• How to create authentic content that converts (even when life feels messy)

• Why short-form video like Reels and TikTok is essential for growth

• The role email marketing plays in building long-term customer relationships

• How to use AI tools like ChatGPT without losing your voice or vision

Emma shares honest, actionable insights that are perfect for artists, creatives, and business owners looking to grow with intention. If you’ve been overwhelmed by content planning or unsure how to stand out online, this episode will give you clarity and confidence.

Follow along with Ninety-Five Media:

https://ninetyfivemedia.co/

In this episode of The Art Coaching Club Podcast, Texas-based artist Susie Stokes Gibson shares her journey of discovering her artistic voice and growing a thriving art business. From her bold, feminine-meets-masculine style to her intentional branding and marketing strategies, Susie gives us a behind-the-scenes look at how she’s built a cohesive creative career. We discuss her use of platforms like TikTok, her pricing mindset, and her upcoming collection inspired by iconic figures of the 60s and 70s.

🎨 Learn more about Susie: Website: https://susiestokesgibson.com/

✨ Follow me for more creative business tips: TikTok: @hayleypricewhite Instagram: @theartcoachingclub Podcast: The Art Coaching Club

In this episode of The Art Coaching Club Podcast, Hayley sits down with Meredith Kinney, an artist and designer known for her botanical-inspired, textural paintings. With a background in graphic design and fine arts, Meredith shares how she transitioned into a full-time art career, developed her unique artistic style, and built a thriving creative business.

We dive into:

• Meredith’s journey from graphic design to fine art

• How she cultivated her signature aesthetic

• The challenges of balancing creativity with entrepreneurship

• Marketing strategies that have helped her grow her audience

• Her vision for expanding into collaborations, textiles, and wallpapers

This conversation is perfect for artists and creatives looking to refine their style, market their work effectively, and build a sustainable business they love.

Learn more about Meredith here.

Meredith's daily blocks: https://drive.google.com/file/d/13gTnwaXqzICcBLpwlcez1nXcjktud_RH/view?usp=sharing

Slow Productivity

The Substack

In this episode of The Art Coaching Club Podcast, I sit down with Charleston-based artist Sally Bunting, whose deeply personal collections of minnows and butterflies have captured hearts and sparked meaningful conversations about inclusion, motherhood, and creative identity.

Sally shares her journey to becoming a full-time artist—starting with an internship that changed her path, the courage it took to share her first collection publicly, and how her life as a mother of three has become the foundation of her artistic voice.

Inside this episode, we explore:
– Navigating the leap from stay-at-home mom to working artist
– Finding creative inspiration in everyday family life
– The stories behind her collections
– Balancing studio time with motherhood and protecting creative energy
– Embracing vulnerability and advocating through art
– The power of inclusion, storytelling, and quality over quantity in a creative career

Sally’s honest and grounded perspective will resonate with anyone building a life where art and personal growth intersect. Whether you're a parent, an artist, or someone seeking creative courage, this episode is a powerful reminder that your story is worth telling—and your art can be a vehicle for something bigger.

https://www.instagram.com/sally_b_art/

In this episode of The Art Coaching Club Podcast, I chat with Mississippi-based artist Adam Trest, whose whimsical, pattern-rich style has grown from fine art roots into a full-blown creative business spanning product design, licensing, and storytelling.

Adam shares how he found his voice as an artist, transitioned from painting portraits to developing a recognizable, license-ready style, and built a business alongside his wife that blends creative joy with entrepreneurial strategy.

🎨 Inside this episode, we discuss:

• Adam’s early influences and the Southern artists who shaped his visual language

• How he evolved from studio painting to fabric, tile, and product design

• Lessons learned from launching a wholesale business and retail storefront

• Why email marketing became his most reliable tool for connecting with collectors

• The power of storytelling and authenticity in growing a brand

• Advice for artists exploring licensing and creative business expansion

Whether you're curious about turning your art into products, growing your audience off social media, or staying true to your style while scaling—this episode is filled with wisdom and inspiration.

Learn more about Adam on his website and Instagram.