Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Kristina Adams.

Kristina is the author of 18 novels, 3 books for writers, and too many blog posts to count. She publishes mother/daughter ghost stories as K.C.Adams. She also works part-time as a content marketer.

When she’s not writing, she’s playing with her dog, inflicting cooking experiments on her boyfriend or attempting to keep the contents of her greenhouse alive.

Kristina talks extensively about her experiences as an author and non-fiction writer, explaining how and why she decided to self-publish her work, and where she gets her ideas.

She and Gudrun also talk about content marketing, how to do it better and how to use it as a creative outlet. They also both discuss openly and honestly about the challenges of running a business while living with a chronic health condition.

Kristina also shares her thoughts on how to explore your own creativity and the different ways to do so.

Timestamps

• 03:32 – 05:15: Where Kristina gets her ideas from
• 05:29 – 10:37: Why consistency is important for your characters
• 13:19 – 15:20: Kristina’s non-fiction writing, and why she stopped doing it
• 15:28 – 18:50: Kristina’s experiences of self-publishing
• 24:16 - 25:23: Experimenting with content marketing as a way of being creative
• 26:05 - 29:04: Why you should share behind the scenes content
• 35:01 – 37:50: Running a business with a chronic health condition
• 46:11 – 48:35: Kristina’s advice on how to start exploring your own creativity
• 50:06 - 52:49: Physical exercise for stress relief
• 56:56 - 59:09: The different ways you can be creative

Useful Links

• Find Kristina’s books online
• Kristina’s non-fiction blog
• Kristina’s content marketing services
• Connect with Kristina on LinkedIn
• The Apple Cart interview with Laura Pearman
• Mini course: plan your next four blogs in less than an hour