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Is J. Cole playing 3D chess, or did he sacrifice his legacy? This week, the guys dive into the theory that Cole bowed out of the rap beef to secure a massive UMG deal for his entire Dreamville team. The conversation then takes a deep, unfiltered dive into the complex world of Kanye West—analyzing everything from his controversial remarks and social media antics to the moral dilemma of separating the art from the artist.

But it's not all hip-hop headlines. Tune in for hilarious personal stories about awkward breakups, inviting Drake to a wedding, and the adult struggle of balancing bills with buying sneakers. The hosts also get real about personal finance, the decline of practical skills in the age of AI, and the cringey state of sneaker culture. From roasting hypebeasts who can't dress to breaking down the business of resale shops, this episode is a blend of sharp commentary, laugh-out-loud moments, and brutally honest takes.

Timestamps:

0:05 - Welcome back! Is DC really that dangerous?
1:05 - The awkward "I can't make it to the podcast" phone call.
3:30 - Terrible breakup stories: Breaking up via text and losing a prized hockey jersey.
5:05 - Why things said in anger reveal the truth.
7:20 - How fast is too fast in a relationship?
9:00 - The time one of us invited Drake to his wedding.
10:20 - Embracing your inner "man child" and being a responsible adult.
13:50 - The reality of personal finance: Most Americans can't afford a $1,000 emergency.
16:05 - McDonald's $16 Adult Happy Meal: A luxury or a ripoff?
19:55 - Are we losing basic handyman skills as a generation?
21:05 - Is AI making Gen Z dumber?
25:35 - J. Cole's UMG Deal: A strategic sacrifice or bowing out of the beef?
30:20 - Rundown of the current rappers we're actually listening to.
34:40 - The Kanye West Deep Dive: His controversies, fallout with friends, and erratic behavior.
41:20 - The moral dilemma of supporting artists with problematic histories (Adidas, Yeezy, etc.).
54:00 - Can you help someone who doesn't want to be helped?
1:00:20 - A near-death experience and the first thing you ask the nurse to do.
1:03:30 - What happens to our sneaker collections when we die?
1:11:00 - Roasting hypebeasts: "I cannot stand how these [guys] be so pressed to get these shoes and don't be fresh."
1:21:40 - The rise of the "dad shoe" and sneaker YouTuber commentary.
1:27:10 - Inside the shady world of sneaker resale shops.
1:37:20 - Is the podcasting formula dead? Why shows like Full Size Run faded.
1:49:30 - Where's Shaun? We need that MAGA energy!

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This week, the crew dives into the viral fallout from our Jordan vs. LeBron sneaker debate and the hypocrisy of sneaker culture. We kick things off by reacting to a clip from our own show going viral on TikTok and the wild, out-of-context narratives that fans created.

The conversation then shifts to the bigger picture of content creation, celebrating the first viral moment and discussing what's next for the channel. We also get into some wild pop culture stories, from the bizarre rumors surrounding Hulk Hogan's death to a deep dive into the conspiracy that Hollywood forces Black actors to wear a dress to get famous.

What would you do for $10 million dollars?

Finally, the episode gets personal with raw, honest stories about the politics of relationships, the challenges of work-life balance, and why older generations are more equipped to handle the apocalypse. It's a raw, unfiltered conversation you won't want to miss.

Timestamps:

(0:00) - Reacting to our first podcast clip going viral on TikTok.
(0:54) - The hypocrisy of fan narratives and a defense of the Jordan vs. LeBron 7, 8, 9 take.
(2:20) - Calling out critics in the comments and the pressure to have a "perfect" podcast setup.
(4:05) - Celebrating the first viral moment and discussing future content plans.

(7:48) - Reacting to the bizarre (and false) rumors surrounding Hulk Hogan's death.
(10:22) - Debunking misinformation and how narratives are twisted online (NWO logo).
(11:00) - A hilarious critique of Will Smith's rap career and his surprising first movie role.
(16:33) - The Hollywood "dress" conspiracy for Black actors.
(19:33) - A wild hypothetical: What would you do for $10 million?
(28:41) - The Lil Tay OnlyFans controversy and the hypocrisy of online outrage.
(30:37) - A deep dive into the varying ages of consent across the U.S.
(35:53) - The disturbing trend of parents pimping out their kids on social media.
(38:05) - Sharing personal vacation stories and photos.
(39:24) - A health update on Victor Wembanyama and the risks for tall athletes.
(40:53) - The pain of an old Michael Jordan jersey and the politics of relationships.
(44:51) - A debate on the safety of living near a golf course and debunking Parkinson's fears.
(49:20) - Planning future content, including a food blog and a trip to Vegas.
(50:49) - A review of the new horror movie Terrifier 3 and other upcoming films.
(53:47) - The challenges of work-life balance and the grind of content creation.
(56:03) - Why older generations are more equipped to handle an apocalypse.

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TIn Episode 26 of The 12 Hub Podcast, we're diving deep into the Sydney Sweeney and American Eagle "great genes" ad controversy. Is it a clever play on words or a tone-deaf nod to eugenics? 🤔 We break down the ads, the outrage, and whether it was all just a brilliant marketing ploy.

We also cover the latest headlines, including Deion Sanders' recent health scare (and Karrueche Tran's surprising appearance), Antonio Brown's shocking fugitive status, and Gilbert Arenas' run-in with the law. Plus, we share a wild personal story about getting arrested over a traffic ticket, discuss the fallout from the Shannon Sharpe situation, and touch on the recent tragedies in Hawaii and New York.

It's a packed episode with hot takes on pop culture, sports, music, and more! Tune in and let us know what you think in the comments.


Timestamps:
(0:00) Intro: Dads Listening to Drake
(1:00) Drake's New Song vs. The Clipse Album
(2:31) Nostalgia Trip: Little Hugs Fruit Barrel Drinks
(3:36) Main Topic: The Sydney Sweeney & American Eagle "Great Genes" Ad Controversy
(5:15) Reacting to the Controversial Commercials
(7:55) Is the Outrage Over the "Eugenics" Ad a Reach?
(11:12) American Eagle's "All-American" Brand Aesthetic
(13:33) Was This Just Effective Rage-Bait Marketing?
(14:02) Aerie, Body Positivity & Dating Preferences
(19:08) Dating for Money & Remembering Anna Nicole Smith
(21:22) NBA Players in Trouble: Gilbert Arenas & Marcus Morris
(24:05) News: The Devastating Earthquake in Hawaii
(26:26) Deion Sanders' Bladder Cancer & Karrueche Tran's Role
(28:05) Antonio Brown is a Fugitive?!
(30:31) A Wild Story: Spending a Night in Jail Over a Traffic Ticket
(38:13) "The Tea" App Data Leak
(44:40) Shannon Sharpe Fired From ESPN
(49:17) The Insane Money in Content Creation (Kai Cenat)
(52:33) DOJ Posts Image from White Supremacist Handbook
(57:34) The Great Soda Debate: Diet Pepsi vs. Coke
(59:12) The Tragic Mass Shooting in New York
(1:02:17) Outro & Tease for Sneaker Podcast

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We went live for the premiere of Drake's 'Iceman' event, and you're coming along for the ride! Join us for our real-time reaction to Drake's new music, including the new track with Central Cee, as we break down the visuals, the bars, and the hype. We're also talking about his insane custom Chrome Hearts Rolls Royce.

But while we waited, the conversation went everywhere. We dive into the bombshell allegations that Jay-Z and Roc Nation leaked negative stories about Colin Kaepernick, debate the quality of UK rap, and react to the creators of South Park signing a massive $1.5 BILLION deal. The hot takes don't stop there as we discuss Tyler, the Creator's new video, the WNBA's fight for equal pay, and the latest drama in the streaming world. It's a packed, unscripted episode you won't want to miss!

Timestamps:
(0:00) Intro & Live Stream Setup

(1:18) The Jay-Z & Roc Nation Controversy: Breaking down the allegations that Roc Nation leaked negative stories about Colin Kaepernick.

(4:20) A Wild Rick Ross Conspiracy Theory: A hilarious theory about Rick Ross being a federal informant for Jay-Z.

(7:00) Waiting for Drake's "Iceman" Premiere: The crew discusses their anticipation for the new music and talks about the new Clipse album.

(11:15) Is UK Rap Overrated?: A controversial hot take on the state of UK rap, with one host calling them "eighties rappers over better beats."

(15:15) South Park's INSANE $1.5 Billion Deal: Reacting to the news that the creators of South Park signed a new five-year, $1.5 billion deal.

(19:40) Tyler, the Creator & The Drake Beef Aftermath: Discussing Tyler, the Creator's new video featuring Drake's rivals and the continuation of the "industry plant" debate.

(24:40) The WNBA Equal Pay Debate: A deep dive into the WNBA's fight for better pay, using the streaming service Kick's business model as an analogy.

(36:10) LIVE REACTION: The Drake "Iceman" Premiere Begins: The hosts start their live commentary of the Drake premiere event.

(41:17) Listening to the New Drake & Central Cee Track: The first new song from the premiere is played and reacted to.

(45:00) Drake's Custom Chrome Hearts Rolls Royce: Checking out Drake's ridiculously customized new car.

(47:37) Listening to the Second New Drake Track: The crew reacts to the second song played during the live stream.

(51:40) Final Thoughts on the Premiere & Other News: Wrapping up the Drake reaction and touching on Justin Bieber's new album and the Nelk Boys' latest interview.

(57:00) Previewing the New Anthony Edwards & Pusha T Song: Discussing the upcoming Culture Jam album curated by NBA star Anthony Edwards.

(1:00:20) The Final Minutes & Outro

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We start by breaking down the fan vote that put LeBron over MJ and continue our reaction to Bleacher Report's controversial Top 100 list, including the ultimate disrespect of Kobe Bryant's placement. Then, we hold nothing back in our analysis of the RGIII and Angel Reese firestorm, questioning his motives and dissecting Shaq's fiery response. The conversation shifts to the latest in hip-hop, including the stabbing at Wireless Festival and a deep dive into the Drake vs. Kendrick beef. Is Kendrick an industry plant, or is his success organic? We also get into a real talk session about the "manosphere," problematic podcasts, and the truth about a six-figure lifestyle. Finally, the episode gets personal with a raw and honest discussion about loyalty and betrayal. From being ghosted by a best friend to the challenges of mixing business with personal relationships, it's a therapy session you won't want to miss.

Timestamps:

(0:00) Intro: The People Have Spoken - LeBron Over MJ
(2:15) Reacting to the Top 100 List
(5:25) The Value of Defense & The "What If" Careers
(11:05) Peak vs. Longevity: Vince Carter vs. Joel Embiid
(13:52) Luka at #57 & Other Shocking Ranking
(29:13) The Ultimate Disrespect
(35:10) The Future of the Lakers & Lebron James
(39:28) RGIII's Controversial Angel Reese Post
(54:22) Wireless Festival Drama & The Drake vs. Kendrick Debate
(57:33) Is Kendrick Lamar an Industry Plant?
(1:08:01) When Artists' Identities Change the Music
(1:17:52) A Deep Dive on Friendship, Loyalty & Betrayal
(1:21:05) The Pain of Being Ghosted by a Best Friend
(1:24:42) The Friend Who Brought Tupperware
(1:27:06) Forgive, But Don't Forget
(1:40:06) Critiquing the "Manosphere" & Problematic Podcasts
(1:45:58) The Six-Figure Myth & Lifestyle Creep

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Episode 23 is a packed one! We're joined by 9 to 5'er Podcast for a wild ride through the latest in culture, hip-hop, and sports.

We kick things off by breaking down Drake's new record and his place in the rap game after the monumental beef with Kendrick Lamar. Then, we dive into the controversy surrounding Carnival Cruise's new rules—are they just enforcing order, or is there a racial component to banning wobble lines and hip-hop nights?

The conversation takes a turn as we discuss the dark side of the entertainment industry, from Trump's claims about Jeffrey Epstein to the endless drama and conspiracy theories surrounding the Diddy allegations. Plus, we get into Nicki Minaj's explosive beef with Jay-Z and Roc Nation.

Finally, the main event: a fiery, no-holds-barred debate on the WNBA's new era, headlined by Angel Reese and Caitlin Clark, which spirals into an all-out war over the ultimate G.O.A.T. title: Michael Jordan vs. LeBron James. You don't want to miss these unfiltered takes!

Timestamps
(0:00) Intro & Guest Welcome
(0:31) Drake's New Music & The Kendrick Beef
(5:54) Who Really Won the Rap Beef?
(7:42) Is Drake More Successful Than Jay-Z?
(9:53) The Truth About Ghostwriting
(12:54) Carnival Cruise's Controversial New Rules
(22:00) Is Essence Fest Over?
(25:46) Trump Says The Epstein List Isn't Real
(33:50) Nicki Minaj Goes to War with Jay-Z
(36:23) Diddy, Freak Offs & Industry Rituals
(49:03) WNBA: Angel Reese, Caitlin Clark & The "Me Bounds" Brand
(57:58) THE G.O.A.T. DEBATE: Michael Jordan vs. LeBron James
(1:06:11) Does LeBron's "Bubble Ring" Count?
(1:18:00) Who Faced Tougher Competition?
(1:31:08) Who Changed the Game More?
(1:39:45) LeBron's "Hoe Ass Moves" & Questionable Career Moments
(1:43:22) The All-Time Top 10 Lists
(2:20:16) Outro & Final Thoughts

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Join us for Episode 22 as we take you down memory lane discussing childhood hangouts and favorite local spots. Dive into a rich conversation about the recent Diddy trial, thoughts on NBA free agency, and the complexities in the WNBA with a focus on Caitlin Clark.

00:00 Introduction and Nostalgia
00:56 Local Food Memories
01:24 Cultural Differences in Food
01:44 Baltimore Flea Market Stories
02:46 Shocking News Stories
05:08 Mall Incident Gone Wrong
12:07 Plan B at Costco
18:11 WNBA Drama and Caitlin Clark
29:25 NBA Free Agency Highlights
31:37 LeBron's Future in the NBA
31:55 Critique of Sports Commentators
32:26 LeBron's Retirement Speculations
33:43 NBA Player Movements and Trades
35:37 Chris Paul's Career Decisions
40:27 Diddy Trial and Legal Issues
51:50 R. Kelly and Legal Consequences
57:12 Health and Hygiene Tips
01:02:40 Podcast Wrap-Up and Shoutouts

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The discussion kicks off with their usual banter including the latest viral sensations and unexpected street fights. They then jump into an intense debate about the new album by The Clipse and examine Kendrick Lamar's verse and his cultural relevance. The episode reaches its climax with each host revealing their top 10 NBA players of all time, featuring in-depth analysis, personal biases, and heated exchanges. Tune in for engaging discussions and passionate opinions on the latest in music and sports.

00:00 Introduction and Episode Kickoff
00:11 Top 10 List Debate: LeBron vs. MJ
01:10 Charleston White vs. Island Boys Fight Commentary
07:05 Tech News: Cyber Taxis and Tesla Innovations
20:26 NBA Finals Recap and Trade News
34:05 Childhood Fire Incident
34:48 The Aerosol Can Danger
35:18 Cultural Conversations and The Clips
35:59 Kendrick vs. Drake Debate
37:18 Kendrick's Impact and Criticism
38:42 Hip Hop Rivalries and Influence
39:11 Kendrick's Rise and Drake's Role
40:17 The Evolution of Hip Hop Beefs
41:14 Kendrick's Mainstream Appeal
43:03 The Role of White Fans in Hip Hop
44:29 The Impact of Drake and Kendrick
46:46 The Legacy of Hip Hop Legends
48:44 The Relevance of The Clips
51:18 Pusha T and Travis Scott Controversy
55:30 Jim Jones and Dipset Discussion
01:13:50 Nostalgic Dipset Memories
01:14:15 SoundCloud Era and Music Evolution
01:15:50 NBA All-Time Greats Debate
01:17:07 Top 10 NBA Players: Personal Lists
01:21:16 Honorable Mentions and More Lists
01:26:00 Kobe Bryant's Legacy and Impact
01:37:18 Debating Michael Jordan's Rank
01:43:11 Shaquille O'Neal's Dominance
01:45:40 Debating the Greatest NBA Players
01:45:54 Kareem Abdul-Jabbar's Legacy
01:47:14 Shaquille O'Neal's Impact
01:48:28 LeBron James: The Modern Era GOAT
01:51:49 Larry Bird and Wilt Chamberlain
01:53:37 Shaquille O'Neal vs. Tim Duncan
01:56:02 Bill Russell's Dominance
01:56:47 Kobe Bryant's Dual Prowess
01:59:54 Magic Johnson's Unique Skillset
02:03:41 Michael Jordan: The Undefeated Legend
02:12:09 Comparing Stats and Longevity
02:19:40 Final Thoughts and Wrap-Up


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