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Is J. Cole playing 3D chess, or did he sacrifice his legacy? This week, the guys dive into the theory that Cole bowed out of the rap beef to secure a massive UMG deal for his entire Dreamville team. The conversation then takes a deep, unfiltered dive into the complex world of Kanye West—analyzing everything from his controversial remarks and social media antics to the moral dilemma of separating the art from the artist.

But it's not all hip-hop headlines. Tune in for hilarious personal stories about awkward breakups, inviting Drake to a wedding, and the adult struggle of balancing bills with buying sneakers. The hosts also get real about personal finance, the decline of practical skills in the age of AI, and the cringey state of sneaker culture. From roasting hypebeasts who can't dress to breaking down the business of resale shops, this episode is a blend of sharp commentary, laugh-out-loud moments, and brutally honest takes.

Timestamps:

0:05 - Welcome back! Is DC really that dangerous?
1:05 - The awkward "I can't make it to the podcast" phone call.
3:30 - Terrible breakup stories: Breaking up via text and losing a prized hockey jersey.
5:05 - Why things said in anger reveal the truth.
7:20 - How fast is too fast in a relationship?
9:00 - The time one of us invited Drake to his wedding.
10:20 - Embracing your inner "man child" and being a responsible adult.
13:50 - The reality of personal finance: Most Americans can't afford a $1,000 emergency.
16:05 - McDonald's $16 Adult Happy Meal: A luxury or a ripoff?
19:55 - Are we losing basic handyman skills as a generation?
21:05 - Is AI making Gen Z dumber?
25:35 - J. Cole's UMG Deal: A strategic sacrifice or bowing out of the beef?
30:20 - Rundown of the current rappers we're actually listening to.
34:40 - The Kanye West Deep Dive: His controversies, fallout with friends, and erratic behavior.
41:20 - The moral dilemma of supporting artists with problematic histories (Adidas, Yeezy, etc.).
54:00 - Can you help someone who doesn't want to be helped?
1:00:20 - A near-death experience and the first thing you ask the nurse to do.
1:03:30 - What happens to our sneaker collections when we die?
1:11:00 - Roasting hypebeasts: "I cannot stand how these [guys] be so pressed to get these shoes and don't be fresh."
1:21:40 - The rise of the "dad shoe" and sneaker YouTuber commentary.
1:27:10 - Inside the shady world of sneaker resale shops.
1:37:20 - Is the podcasting formula dead? Why shows like Full Size Run faded.
1:49:30 - Where's Shaun? We need that MAGA energy!

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Instagram (Shaun): https://www.instagram.com/marblemarbs
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Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
Instagram (Hugh): https://www.instagram.com/idothis4thegram

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This week, the crew dives into the viral fallout from our Jordan vs. LeBron sneaker debate and the hypocrisy of sneaker culture. We kick things off by reacting to a clip from our own show going viral on TikTok and the wild, out-of-context narratives that fans created.

The conversation then shifts to the bigger picture of content creation, celebrating the first viral moment and discussing what's next for the channel. We also get into some wild pop culture stories, from the bizarre rumors surrounding Hulk Hogan's death to a deep dive into the conspiracy that Hollywood forces Black actors to wear a dress to get famous.

What would you do for $10 million dollars?

Finally, the episode gets personal with raw, honest stories about the politics of relationships, the challenges of work-life balance, and why older generations are more equipped to handle the apocalypse. It's a raw, unfiltered conversation you won't want to miss.

Timestamps:

(0:00) - Reacting to our first podcast clip going viral on TikTok.
(0:54) - The hypocrisy of fan narratives and a defense of the Jordan vs. LeBron 7, 8, 9 take.
(2:20) - Calling out critics in the comments and the pressure to have a "perfect" podcast setup.
(4:05) - Celebrating the first viral moment and discussing future content plans.

(7:48) - Reacting to the bizarre (and false) rumors surrounding Hulk Hogan's death.
(10:22) - Debunking misinformation and how narratives are twisted online (NWO logo).
(11:00) - A hilarious critique of Will Smith's rap career and his surprising first movie role.
(16:33) - The Hollywood "dress" conspiracy for Black actors.
(19:33) - A wild hypothetical: What would you do for $10 million?
(28:41) - The Lil Tay OnlyFans controversy and the hypocrisy of online outrage.
(30:37) - A deep dive into the varying ages of consent across the U.S.
(35:53) - The disturbing trend of parents pimping out their kids on social media.
(38:05) - Sharing personal vacation stories and photos.
(39:24) - A health update on Victor Wembanyama and the risks for tall athletes.
(40:53) - The pain of an old Michael Jordan jersey and the politics of relationships.
(44:51) - A debate on the safety of living near a golf course and debunking Parkinson's fears.
(49:20) - Planning future content, including a food blog and a trip to Vegas.
(50:49) - A review of the new horror movie Terrifier 3 and other upcoming films.
(53:47) - The challenges of work-life balance and the grind of content creation.
(56:03) - Why older generations are more equipped to handle an apocalypse.

🎤 Subscribe for more real convos on culture, business, and current events.
👍 Like, 💬 Comment, 🔔 Hit that bell – join the community!
_________________________________________
Instagram (Shaun): https://www.instagram.com/marblemarbs
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Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
Instagram (Hugh): https://www.instagram.com/idothis4thegram

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TIn Episode 26 of The 12 Hub Podcast, we're diving deep into the Sydney Sweeney and American Eagle "great genes" ad controversy. Is it a clever play on words or a tone-deaf nod to eugenics? 🤔 We break down the ads, the outrage, and whether it was all just a brilliant marketing ploy.

We also cover the latest headlines, including Deion Sanders' recent health scare (and Karrueche Tran's surprising appearance), Antonio Brown's shocking fugitive status, and Gilbert Arenas' run-in with the law. Plus, we share a wild personal story about getting arrested over a traffic ticket, discuss the fallout from the Shannon Sharpe situation, and touch on the recent tragedies in Hawaii and New York.

It's a packed episode with hot takes on pop culture, sports, music, and more! Tune in and let us know what you think in the comments.


Timestamps:
(0:00) Intro: Dads Listening to Drake
(1:00) Drake's New Song vs. The Clipse Album
(2:31) Nostalgia Trip: Little Hugs Fruit Barrel Drinks
(3:36) Main Topic: The Sydney Sweeney & American Eagle "Great Genes" Ad Controversy
(5:15) Reacting to the Controversial Commercials
(7:55) Is the Outrage Over the "Eugenics" Ad a Reach?
(11:12) American Eagle's "All-American" Brand Aesthetic
(13:33) Was This Just Effective Rage-Bait Marketing?
(14:02) Aerie, Body Positivity & Dating Preferences
(19:08) Dating for Money & Remembering Anna Nicole Smith
(21:22) NBA Players in Trouble: Gilbert Arenas & Marcus Morris
(24:05) News: The Devastating Earthquake in Hawaii
(26:26) Deion Sanders' Bladder Cancer & Karrueche Tran's Role
(28:05) Antonio Brown is a Fugitive?!
(30:31) A Wild Story: Spending a Night in Jail Over a Traffic Ticket
(38:13) "The Tea" App Data Leak
(44:40) Shannon Sharpe Fired From ESPN
(49:17) The Insane Money in Content Creation (Kai Cenat)
(52:33) DOJ Posts Image from White Supremacist Handbook
(57:34) The Great Soda Debate: Diet Pepsi vs. Coke
(59:12) The Tragic Mass Shooting in New York
(1:02:17) Outro & Tease for Sneaker Podcast

🎤 Subscribe for more real convos on culture, business, and current events.
👍 Like, 💬 Comment, 🔔 Hit that bell – join the community!
_________________________________________
Instagram (Shaun): https://www.instagram.com/marblemarbs
Instagram (Kari): https://www.instagram.com/hashavehad_shop
Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
Instagram (Hugh): https://www.instagram.com/idothis4thegram

All Thing 12 Hub: https://linktr.ee/12hubpodcast
Website: https://thetwelvehub.com/
Instagram (12 Hub Podcast): https://www.instagram.com/the12hubpodcast/
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