In this episode, we sit down with Mícheál Brennan, a seasoned expert in the fields of Public Relations (PR), Digital PR, and Search Engine Optimization (SEO), to explore the pivotal role these elements play in today’s business environment. Mícheál takes us through his dynamic career journey, sharing invaluable lessons learned along the way.

Listeners will gain a deep understanding of how traditional PR has evolved in the digital age and how businesses can leverage Digital PR strategies to build brand reputation, enhance online visibility, and drive organic traffic.

Mícheál also delves into the intricacies of SEO, explaining how it intertwines with PR to create a powerful synergy that can significantly boost a company’s online presence.

Whether you're a business owner, marketing professional, or aspiring PR specialist, this episode is packed with actionable insights on how to navigate the ever-changing digital landscape. Learn how to effectively integrate PR, Digital PR, and SEO into your marketing strategy to stay ahead of the competition.

Connect with Mícheál on LinkedIn: https://www.linkedin.com/in/ppc-seo-cro-expert/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more today: https://www.trend7m.com/

If you found this episode valuable, we'd appreciate you rating this podcast with a review!

In this episode, we speak with Jen Bryan, a leading performance marketer, to explore her journey from studying government and public policy to becoming a powerhouse in digital marketing. Jen shares how her early experiences at the Chamber of Commerce and a digital marketing agency laid the foundation for her entrepreneurial ventures.

Jen takes us behind the scenes of launching her own agency, JDigital, and the strategic decision to merge with Velocity Growth. She candidly discusses the challenges of breaking into the competitive US market, emphasizing the importance of confidence, cultural adaptation, and building strong client relationships.

Jen also dives into the latest trends in performance marketing and content creation, offering valuable insights on navigating the complexities of search engine advertising and social media advertising. She explains how understanding the problem-solution fit is crucial for success in these areas.

As AI continues to transform the marketing landscape, Jen discusses its role as a powerful tool for marketers and shares her predictions for the future of the industry. Additionally, she highlights the essential communication skills every marketer needs to thrive in a rapidly changing environment.

In an exciting announcement, Jen introduces Lemon 7, her new Irish agency dedicated to performance marketing. Tune in to hear her story, learn from her experiences, and gain actionable advice on succeeding in today’s digital marketing world.

• Connect with Jen on LinkedIn: https://www.linkedin.com/in/jenniferbryan1/
• Jen's Instagram: @jenbryan._

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media. Learn more here: https://www.trend7m.com/

If you found this podcast valuable, we appreciate you rating this podcast with a review!

If you are a B2B Marketer or B2B Company, this episode is for you!

Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape.

He highlights the challenges faced by B2B brands, such as resource constraints and the need for adequate budgets.

Alan emphasises the importance of building relationships and personal branding in B2B marketing. He also discusses the potential of AI in B2B marketing, suggesting that it can be used for internal efficiency and time-saving tasks.

Alan predicts that short-form content and video will become more prevalent in the future!

• Alan's LinkedIn: https://www.linkedin.com/in/alangleeson/

Connect with me on LinkedIn:

• Jack Regan: https://www.linkedin.com/in/jackregan7/

My Website: https://www.trend7m.com/

The 1% Insight is brought to you & sponsored by Trend 7 Media

Welcome to "The 1% Insight", we bring you exclusive access to the marketing strategies and insights from some of the world's best Entrepreneurs, CMOs & Marketing Professionals!

Each episode, we delve into the cutting-edge Marketing techniques and innovative ideas that have led these people to success within their business and industry.

We go beyond the surface to reveal the small yet impactful changes that have made a significant difference in their journeys.

Join us for in-depth conversations with people across B2B Marketing, Social Media Marketing, Content Marketing, SEO, Paid Advertising, PR, and beyond.

Gain insider access to the minds shaping the future of marketing and discover how "The 1%" think, strategise, and execute.

The 1% Insight is your ultimate guide to learning how Marketing can impact your business!

Learn how “The 1%” think & operate!

The 1% Insight is brought to you & sponsored by Trend 7 Media.