In this episode, we speak with Jen Bryan, a leading performance marketer, to explore her journey from studying government and public policy to becoming a powerhouse in digital marketing. Jen shares how her early experiences at the Chamber of Commerce and a digital marketing agency laid the foundation for her entrepreneurial ventures.

Jen takes us behind the scenes of launching her own agency, JDigital, and the strategic decision to merge with Velocity Growth. She candidly discusses the challenges of breaking into the competitive US market, emphasizing the importance of confidence, cultural adaptation, and building strong client relationships.

Jen also dives into the latest trends in performance marketing and content creation, offering valuable insights on navigating the complexities of search engine advertising and social media advertising. She explains how understanding the problem-solution fit is crucial for success in these areas.

As AI continues to transform the marketing landscape, Jen discusses its role as a powerful tool for marketers and shares her predictions for the future of the industry. Additionally, she highlights the essential communication skills every marketer needs to thrive in a rapidly changing environment.

In an exciting announcement, Jen introduces Lemon 7, her new Irish agency dedicated to performance marketing. Tune in to hear her story, learn from her experiences, and gain actionable advice on succeeding in today’s digital marketing world.

• Connect with Jen on LinkedIn: https://www.linkedin.com/in/jenniferbryan1/
• Jen's Instagram: @jenbryan._

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media. Learn more here: https://www.trend7m.com/

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