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How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends".

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How Many Keywords Should Your Campaign Have in Amazon PPC?

Stephen and Andrew don their tinfoil hats and dive deep into one of the most mind-bending questions of Amazon PPC: How many keywords is too many, and how few is too few?Forget the boring “it depends” answers—this is your chance to uncover the secret sauce that separates the PPC pros from the amateurs. From conspiracy theories about keyword saturation to practical tips for campaign optimization, this episode is a rollercoaster of insights, laughs, and aha moments. Want your campaigns to crush the competition? Start with the right keyword count. 🛸 Tune in, laugh along, and don’t forget to subscribe—it’s the PPC enlightenment you didn’t know you needed!

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Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming.

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Join your FREE Discord community of Amazon PPC Managers : https://discord.com/invite/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com

Get your free Amazon PPC Audit: https://docs.google.com/forms/d/e/1FAIpQLSfCW1kxxOXL14FzuTP66qdjs_px2sTkh9WponLmfBNnW07QGQ/viewform

Why Do My Campaigns Have Zero Impressions? | Amazon PPC Troubleshooting

This week, Andrew and Stephen combine their years of experience to reveal the Top 5 Reasons Why some Amazon PPC campaigns get ZERO IMPRESSIONS. From bid settings to targeting issues, they'll help you identify the roadblocks preventing your ads from showing up.

Learn actionable strategies to troubleshoot your campaigns and maximize visibility to ensure your ads started working for you. Don't let zero impressions hold your campaigns back - find out how to fix them now!

👍Like, Subscribe and hit the bell icon to stay updated with Andrew and Stephen's Amazon PPC insights and troubleshooting tips.

Mastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner

This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools, including the ability to give sponsored ads a bid boost using custom audiences, are set to transform the Amazon Advertising landscape.

In this episode, Dustin shares his expertise on leveraging these new features to enhance your advertising strategies, improve targeting, and drive better campaign performance. Learn how these updates can help you stay ahead of the competition and maximize your ROI in the ever-evolving world of Amazon advertising.

Whether you're an Amazon seller, advertiser, or marketing professional, this video provides valuable insights into the future of Amazon Marketing Cloud and how to make the most of its powerful capabilities.

👍 Like, subscribe, and hit the bell icon to stay updated with the latest Amazon Advertising strategies and tools from Andrew, Stephen, and their expert guests!

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Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer: Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS ========== 00:00 – Teaser 00:22 – Title Card 00:27 – Introduction 02:20 – What is Brand Defense and how it works? 03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense 05:36 – Investment Levels 07:14 – Fixing the Segmentation Issue 09:05 – Placements Settings matters 12:37 – Testing sales incrementality 19:14 – Who needs Brand Defense More? 21:17 – How about small brands? 23:45 – Average conversion of different stages of the funnel 27:39 – Why you should go after competitor keywords? 29:19 – Recommendations 35:55 – Finale ========== Should You Do Brand Defense on Amazon PPC? | Pros, Cons, and Best Practices

This week, Andrew and Stephen tackle one of the most debated Amazon PPC strategies—Brand Defense. Should you invest in defending your own brand keywords, or is it a waste of ad spend? They dive into the pros and cons of brand defense, share their thoughts on ad conquesting, and reveal best practices to ensure your brand is well-protected or perhaps your brand don't need that much protection.

Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand.

👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice and strategies from Andrew Bailiff and Stephen Noch! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!

Discover the ultimate Amazon productivity tool!

Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers.

Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi

This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for Amazon sellers and advertising professionals. Among the powerful features is the SQP fetcher, a free Google Chrome extension that simplifies access to Search Query Performance reports and more.

Whether you’re an Amazon seller or a PPC professional, this toolbox is packed with features that will save you time and improve your workflow. Don’t miss this deep dive into one of the best Amazon productivity tools available today!

👍Like, subscribe, and hit the bell icon to stay ahead with the latest tools and strategies in Amazon advertising and selling.

Can you grow an Amazon brand to $1 million in a year?Andrew & Stephen share the challenges of scaling Insaltd and how they’re optimizing for success.

How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations

This week, Andrew and Stephen continue their journey of growing the electrolyte brand Insaltd on Amazon, sharing the challenges they’ve faced along the way.

They discuss the year-to-date performance, the strategy pivots they made, and the continued optimizations they're implementing to overcome sub-par results.

If you're looking to learn from real-world examples of brand growth and Amazon sales optimization, this video provides valuable insights and actionable tips.

👍 Like, subscribe, and hit the bell icon for more updates on how Andrew and Stephen scale Insaltd to $1 million and grow your own Amazon brand!

========== 🔗Connect with Stephen & Andrew: Stephen

Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify

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👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

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In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success.

They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram.

Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon advertising or looking to refine your existing campaigns, this video provides clear guidance and practical examples.

👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice from Andrew and Stephen!