Ready to nail your Amazon Business Placements Overview & Strategy?

In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast.

Click play and learn the placements tweak most sellers ignore.

If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots.

We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those bids.

You'll see real numbers from live accounts, including conversion rates, average order value, and revenue per click.

No fluff, just data you can act today.

Here's what's inside:

• Quick refresher on core Amazon PPC metrics
• Step-by-step guide to testing business placement modifiers
• When a 100% boost is smart—and when it wrecks your ACoS
• How to tell if your brand attracts B2B shoppers (hint: check units per order)
• Live audit of keyword harvesting, negative targets, and bid strategy mistakes

By the end, you'll have an Amazon Business Placements Overview & Strategy that fits your own goals, whether you sell janitorial supplies, home-improvement gear, or niche bundles.

We also cover sponsored display options for B2B audiences, fresh from the console update.

🔔Subscribe for weekly deep dives on Amazon PPC strategy, bidding, and campaign structure. Drop your questions in the comments—let's fix your ads together.

Amazon is quietly sending Sponsored Products ads to other websites.

These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console.

Every campaign starts in "Maximize Reach", so you end up paying for clicks you can't track—and you can't fix it in bulk unless you use a tool like AdLabs.

Off-site spend that used to be pocket change now eats 6-7% of some budgets, and no one knows where the ads even appear.

Andrew and Stephen switched their campaigns to "Minimize Spend", but early data says the bleed continues, so they'll keep digging and share updates on the podcast.

Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS.

Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals.

Beyond the numbers, they continually troubleshoot drops in traffic or conversion by probing listing changes, search-volume shifts, budget caps, keyword mix, stock levels, and competitor moves, then craft strategies such as new keyword harvesting or campaign restructuring.

Because automated tools can’t weigh these broader business and market signals, the real edge comes from a PPC strategist’s ability to interpret data, adapt inputs on the fly, and balance risk with growth.