Consumer behaviour expert Shahar Boyayan reveals how artificial intelligence is fundamentally changing customer expectations and what business owners can do to adapt. From hyper-personalisation demands to the preference for AI over traditional customer service, discover the shifts happening right now in how people buy and interact with businesses.

Learn why 83% of customers prefer automated systems that solve problems quickly, how one business reduced staff from 16 to 3 using AI tools, and practical solutions starting at around £200 monthly. Shahar shares real examples of AI implementation across different industries and explains how five generations are adopting these technologies differently.

This episode covers voice AI customer service, automated follow-up systems, content creation tools, and the growing trend towards home-based services. You'll get specific tool recommendations and actionable advice for adapting your business to serve the future customer.

Perfect for business owners who want to understand changing customer behaviour and implement practical AI solutions without breaking their budget.

Guest: Shahar Boyayan - Consumer Behaviour Expert & Author

Website: proptalkie.com

More from Us:

- Target ICT Ltd - We make tech easy and accessible forbusinesses:⁠ https://targetict.co.uk⁠

- Tech Your Business Podcast - Learn how technology can helpyour business grow: ⁠https://techyourbusinesspodcast.com⁠

- Instant Setters - Get an AI assistant for your businessphone calls: ⁠https://instantsetters.com⁠

- Green Tech Pulse Podcast - Discover the latest in greentechnology: ⁠https://greentechpulse.com⁠

- IXBRLify - Turn your financial reports into XBRL formatquickly: ⁠https://ixbrlify.com⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠https://shortagejobs.com⁠

Discover how Oleksandr Buratynskiy built tTravel from atravel blog to an app with 37,000+ users without any external investment. Thisepisode reveals practical strategies for bootstrapping a tech business,managing costs effectively, and scaling sustainably.

You'll learn how to identify essential tech investmentsversus unnecessary expenses, leverage free startup credits from major cloudproviders, and implement the "sales first, product second" approachthat can make or break bootstrap ventures.

Oleksandr shares the biggest cost surprises when scaling,warning signs of tech overspending, and how open source tools can dramaticallyreduce subscription costs. Perfect for business owners looking to build or growtheir tech presence without breaking the bank.

Guest:Oleksandr Buratynskiy, Founder & CEO of tTravel

Host: Peter Banigo, Target ICT

More from Us:

- Target ICT Ltd - We make tech easy and accessible forbusinesses:⁠ https://targetict.co.uk⁠

- Tech Your Business Podcast - Learn how technology can helpyour business grow: ⁠https://techyourbusinesspodcast.com⁠

- Instant Setters - Get an AI assistant for your businessphone calls: ⁠https://instantsetters.com⁠

- Green Tech Pulse Podcast - Discover the latest in greentechnology: ⁠https://greentechpulse.com⁠

- IXBRLify - Turn your financial reports into XBRL formatquickly: ⁠https://ixbrlify.com⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠https://shortagejobs.com⁠

Most digital products fail because they're too complicated for everyday users. UX designer Daniel Andor explains why technical founders struggle with usability and shares his proven methods for creating products people actually want to use.

Discover how to test product ideas in days rather than months, avoid costly development mistakes, and build digital solutions that convert visitors into customers. Daniel reveals the biggest UX mistakes business owners make and provides practical strategies for user-centered design.

Perfect for business owners planning to launch digital products, struggling with low user engagement, or looking to improve their existing apps and websites.

More from Us:

- Target ICT Ltd - We make tech easy and accessible for businesses: https://targetict.co.uk

- Tech Your Business Podcast - Learn how technology can help your business grow: https://techyourbusinesspodcast.com

- Instant Setters - Get an AI assistant for your business phone calls: https://instantsetters.com

- Green Tech Pulse Podcast - Discover the latest in green technology: https://greentechpulse.com

- IXBRLify - Turn your financial reports into XBRL format quickly: https://ixbrlify.com

- Shortage Jobs - Find jobs that offer work visas: https://shortagejobs.com

Most LinkedIn messages get ignored because they focus on the sender, not the recipient. James Donovan, who runs a successful lead generation agency, reveals his proven system for crafting LinkedIn messages that actually get responses.

In this episode, you'll discover the 4-step process for generating quality leads on LinkedIn with just 30-40 minutes daily, why Sales Navigator is worth the investment, and how to identify your prospects' real pain points. James shares practical examples of effective messaging strategies and explains how to build a systematic approach to LinkedIn outreach that fills your calendar with qualified prospects.

This episode provides actionable strategies you can implement immediately to transform your LinkedIn results.

More from Us:

- Target ICT Ltd - We make tech easy and accessible for businesses: https://targetict.co.uk

- Tech Your Business Podcast - Learn how technology can help your business grow: https://techyourbusinesspodcast.com

- Instant Setters - Get an AI assistant for your business phone calls: https://instantsetters.com

- Green Tech Pulse Podcast - Discover the latest in green technology: https://greentechpulse.com

- IXBRLify - Turn your financial reports into XBRL format quickly: https://ixbrlify.com

- Shortage Jobs - Find jobs that offer work visas: https://shortagejobs.com

Email marketing should drive sales, not disappear into spam folders. MV Braverman, founder of Inbox Welcome, reveals the technical and strategic fixes that get your business emails into customer inboxes.

Discover why the Gmail promo tab is actually good news, how to meet Google's authentication requirements, and practical steps for improving email deliverability. Learn about list hygiene, welcome sequences, and monitoring tools that show where your emails really end up.

Essential listening for business owners using email marketing who want to stop losing money on messages that never reach their audience.

More from Us:

- Target ICT Ltd - We make tech easy and accessible for businesses: https://targetict.co.uk

- Tech Your Business Podcast - Learn how technology can help your business grow: https://techyourbusinesspodcast.com

- Instant Setters - Get an AI assistant for your business phone calls: https://instantsetters.com

- Green Tech Pulse Podcast - Discover the latest in green technology: https://greentechpulse.com

- IXBRLify - Turn your financial reports into XBRL format quickly: https://ixbrlify.com

- Shortage Jobs - Find jobs that offer work visas: https://shortagejobs.com

Meta certified ad strategist Carol Kabaale reveals why most Facebook ads waste money and shares her proven 3-stage framework for profitable campaigns. Learn why you should never press the boost button, how to identify your business season, and the strategic approach that turns Facebook ads from gambling into smart investments.

Carol breaks down the visibility, lead generation, and sales stages every business must master, plus practical tips for audience targeting, budget planning, and creating scroll-stopping content. Discover which metrics actually matter, how to fix underperforming campaigns, and why building an email list protects your business from algorithm changes.

Perfect for business owners ready to stop wasting money on Facebook ads and start seeing real returns on their advertising investment.

More from Us:

- Target ICT Ltd - We make tech easy and accessible for businesses: https://targetict.co.uk

- Tech Your Business Podcast - Learn how technology can help your business grow: https://techyourbusinesspodcast.com

- Instant Setters - Get an AI assistant for your business phone calls: https://instantsetters.com

- Green Tech Pulse Podcast - Discover the latest in green technology: https://greentechpulse.com

- IXBRLify - Turn your financial reports into XBRL format quickly: https://ixbrlify.com

- Shortage Jobs - Find jobs that offer work visas: https://shortagejobs.com

RFP responses are painful. A typical 250-question RFP takes 80 hours to complete, pulling your best people away from their real work.

Peter Bonney from FastRFP built an AI tool that cuts this time by 70-90%. He explains why most RFP questions are the same repetitive stuff, how to spot the 20% that actually matters, and practical ways to organise your company information so AI can help.

You'll learn how businesses save thousands of pounds per proposal, why AI answers are often more accurate than human ones, and simple steps to make your RFP process work better - whether you're a small business or have dedicated proposal teams.

More from Us:

- Target ICT Ltd - We make tech easy and accessible for businesses: https://targetict.co.uk

- Tech Your Business Podcast - Learn how technology can help your business grow: https://techyourbusinesspodcast.com

- Instant Setters - Get an AI assistant for your business phone calls: https://instantsetters.com

- Green Tech Pulse Podcast - Discover the latest in green technology: https://greentechpulse.com

- IXBRLify - Turn your financial reports into XBRL format quickly: https://ixbrlify.com

- Shortage Jobs - Find jobs that offer work visas: https://shortagejobs.com

Want to know how to make podcast guesting actually work for your business? Sarah Lohse from Favorite Daughter Media shares exactly how to turn podcast appearances into real business growth.

In this episode, you'll learn why most business owners waste their podcast guest opportunities and the simple fixes that can transform your results. Sarah breaks down how to craft stories that build trust, create lead magnets that capture listeners, and leverage your appearances for maximum impact.

Key topics covered:

• Why having "no story" is the biggest myth holding business owners back
• How to craft your personal experiences into powerful trust-building stories
• The mistake of treating podcasts like infomercials (and what to do instead)
• Creating easy-to-remember URLs for your lead magnets
• Repurposing podcast content across your marketing channels
• Crafting pitches that get you booked on relevant shows
• Essential equipment every podcast guest needs

Connect with Sarah Lohse:

Download her free storytelling journal at openthisjournal.com

Subscribe to Tech Your Business for more practical tech advice to grow your company!

Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners.

If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you.

.

Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠Let's explore the power of technology together.

More from Us:

- Target ICT Ltd - We make tech easy and accessible for businesses: https://targetict.co.uk

- Tech Your Business Podcast - Learn how technology can help your business grow: https://techyourbusinesspodcast.com

- Instant Setters - Get an AI assistant for your business phone calls: https://instantsetters.com

- Green Tech Pulse Podcast - Discover the latest in green technology: https://greentechpulse.com

- IXBRLify - Turn your financial reports into XBRL format quickly: https://ixbrlify.com

- Shortage Jobs - Find jobs that offer work visas:https://shortagejobs.com