Meta certified ad strategist Carol Kabaale reveals why most Facebook ads waste money and shares her proven 3-stage framework for profitable campaigns. Learn why you should never press the boost button, how to identify your business season, and the strategic approach that turns Facebook ads from gambling into smart investments.

Carol breaks down the visibility, lead generation, and sales stages every business must master, plus practical tips for audience targeting, budget planning, and creating scroll-stopping content. Discover which metrics actually matter, how to fix underperforming campaigns, and why building an email list protects your business from algorithm changes.

Perfect for business owners ready to stop wasting money on Facebook ads and start seeing real returns on their advertising investment.

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