Welcome! I am so pumped today to have Luke Tengstrom. He is the author of the growing e-commerce newsletter, the Sellout Newsletter and he he is an expert in e commerce growth.

We had a lot to talk about as we had a lot in common. Hailing from Australia, but now making waves in America, Luke brings his unique perspective and wealth of experience to this episode, shedding light on the essential strategies that can drive e commerce brands to new heights. From his early days growing up in his parents small business to leading transformative projects at Accenture and Google, Luke's journey is nothing short of inspiring. He shares how his passion for growth marketing led him to create his own and support a number of brands around the world not only grow rapidly, but also make a meaningful impact. In this episode, Luke and I dive deep into the intricacies of e-commerce advertising. Providing a masterclass on leveraging Google and Meta ads. Luke demystifies the process for small startups, offering practical insights on how to begin with limited ad budgets, the critical differences between demand capture and demand generation, and how to make your ad stand out in a crowded marketplace. Moreover, the power of email marketing is emphasized as Luke shares his expertise on crafting compelling email campaigns that engage and convert.

He discusses best practices, common pitfalls, and innovative ways to grow and segment your email list for maximum impact. With engaging anecdotes and actionable advice, this conversation promises to equip listeners with the tools they need to navigate the ever evolving world of e-commerce. Because trust, trust me, I get it from listeners all the time. They don't know where to start. And this is such an incredible episode for if you are looking to drive traffic, drive predictable traffic, both through ads and emails. The world of e commerce is certainly ever evolving and so this is a fantastic place to start. This episode is perfect for entrepreneurs, it's perfect for small business owners and anyone with an interest in e commerce. It's filled with practical insights like I said said and strategies to elevate your brand's growth and make a lasting impact.

So tune in, take notes and get ready to transform your e commerce approach with the invaluable wisdom of Luke. So without further ado, here he is enjoying.

Luke's LinkedIn: https://www.linkedin.com/in/luketengstrom/

Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

Welcome to an intriguing episode of Talking Purpose, where we dive into the dynamic intersection of technology and brand development with our insightful guest, Janey Park. Janey, the visionary creator of The Digital Runway, is at the forefront of where fashion innovation meets groundbreaking tech.

In this episode, Janey shares her fascinating journey through the realms of luxury fashion and marketing, leading to her pivotal exploration of AI, digital fashion, and brand transformation. We delve into how technological advancements like AI-powered styling and AR try-ons are reshaping the landscape of brand development in the fashion industry. These innovations not only transform personalized shopping experiences but also propel sustainability forward in significant ways.

Join us as we uncover the vital lessons that brands can learn from the world of K-Pop fandom—a model of engagement that perfectly marries storytelling and community building, inspiring global loyalty and influence.

For anyone keen on understanding how the fusion of tech and brand development is redefining fashion's future, this episode is an essential listen. Janie's insights will leave you inspired to rethink traditional brand strategies in this rapidly evolving digital age. Tune in and prepare to explore the exciting crossroads of tech and brand innovation!

Janey's IG: https://www.instagram.com/thedigitalrunway/

Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

In this captivating episode of Talking Purpose, I welcome Phil Winters, the visionary and co-founder of GoodLot Brewing in Caledon Ontario, for an in-depth discussion about the intersection of craft beer and sustainability.

Phil takes listeners on a journey back when he and his partner Gail decided to transform a 30-acre farm into a sustainable brewing enterprise. With sustainability as a core principle from the start, Phil and Gail embraced regenerative agricultural practices, focusing on building healthy soil and reducing their carbon footprint.

Phil breaks down how GoodLot Brewing harnesses local resources, from Ontario-grown hops to the usage of their own well water, to craft beers that embody the essence of their surroundings. He offers a fascinating look into their innovative brewing processes, such as capturing steam for energy and generating their own beer gas, showcasing the possibilities of a zero-carbon brewery model.

Dial into this episode to hear Phil discuss the real-life challenges faced in the brewing industry, from battling climate constraints to navigating the beer market's economic landscape. Despite these obstacles, Phil's commitment to sustainability and top-quality beer remains unwavering and continues to do him well as they grow the brand.

Whether you’re intrigued by sustainable agriculture, eager to learn about eco-friendly brewing, or simply have a passion for craft beer, this episode not only inspires but also provides a practical blueprint for those looking to build an environmentally responsible business. Join us as we explore how GoodLot Brewing is reshaping what it means to brew with purpose.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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Welcome to "Talking Purpose," where stories of passion, innovation, and impact take center stage. In this episode, titled "Rootless," host Katie Kung engages in a captivating conversation with Sachi Singh, founder and CEO of Rootless. Her passion for environmental impact led her to discover the wonders of seaweed—an ingredient she envisions as a transformative force in food, health, and regeneration.

Sachi shares the inspiring narrative behind Rootless, highlighting her unyielding commitment to revolutionize women's health through the introduction of nutrient-dense seaweed bites.

This episode unveils the journey of Rootless as it sets out to redefine hormone health and foster a conscientious community. From Sachi’s market research and product validation journey to building innovative community engagement, every turn unveils delightful aspects of how she built the Rootless brand. With plans to expand Rootless into a trusted wellness platform, she envisions a future where seaweed becomes a household staple for optimizing health.

Join us for a thought-provoking discussion on innovation, the intersection of personal and planetary health, and the small acts of self-care that lead to profound change. With Sachi’s remarkable narrative, listeners are bound to be inspired, informed, and perhaps even persuaded to join the seaweed revolution.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

Welcome back to another enlightening episode of "Talking Purpose," where we delve into the heart of influencer marketing and its immense potential for purpose-driven brands. Joining us today is Bella Kuscu, a seasoned expert in the PR and influencer marketing sphere. Throughout this episode, Bella shares her rich experiences from working with notable brands like Flat Tummy Tea to offering her expertise in the influencer engagement in agencies across Toronto.

We explore the nuances of influencer marketing, emphasizing the importance of authenticity, relationship building, and its strategic use as a tool in broader marketing strategies.

Whether you're a budding brand or an established enterprise, Bella's insights are invaluable, packed with practical advice on building genuine connections with content creators and leveraging unique marketing strategies to resonate with your target audience.

From understanding the quantitative metrics of influencer campaigns to crafting immersive brand experiences, this episode is a trove of information for any brand looking to harness the power of influencers effectively. Tune in to discover how to navigate the dynamic landscape of influencer marketing with thoughtfulness and purpose.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

Welcome to another enlightening episode of "Talking Purpose." I am your host, Katie Kung, thrilled to embark on this journey with Donna Bungard, the director of accessibility at Indeed, the #1 job site in the world1 and a global job matching and hiring platform

As we kick off 2025, Donna shares her compelling origin story, growing up within the larger disability community, and how it naturally led her to a career in accessibility and diversity. In this episode, Donna and I dive into the realms of diversity and accessibility, focusing on the transformative power of skills-first hiring and its potential to bridge significant employment gaps for people with disabilities.

Donna further illuminates Indeed's commitment to fostering an inclusive workplace culture that prioritizes understanding and supporting diverse access needs. Join us as we explore the nuances of inclusive workforce development, the importance of questioning conventional job descriptions, and the future of accessibility in the workplace. Donna provides a pragmatic perspective, specifically during a time of inclusive hiring backlashes.

This episode is brimming with insights for small business owners, HR professionals, and anyone interested in building a more inclusive and diverse work environment. Stay tuned for a conversation that promises to challenge perspectives and inspire action.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

Welcome everyone to Talking Purpose, This week, I sit down with Zina Grossman, the Chief Growth Officer at WANNA Fashion, to explore the transformative world of augmented reality (AR) in the realms of fashion and e-commerce.

Zina takes us through her intriguing progression into the AR space, starting from her first brush with this technology through the popular game, Pokemon Go, to her pivotal role at WANNA Fashion and her mission to enhance retail experiences through virtual try-ons and 3D modelling.

Listeners will gain insight into how AR technology is enhancing the way consumers engage with fashion brands, offering an immersive, personalized digital experience that extends beyond the limitations of physical stores.

Throughout the conversation, Zina discusses the numerous benefits AR brings to businesses, such as increased customer engagement, improved conversion rates, and the reduction of return rates. She also touches on the emotional connections brands can foster by leveraging AR, as well as its potential to drive sustainability by addressing issues like overproduction and reducing logistical waste.

Whether you're in the fashion industry, run an e-commerce platform, or simply have a passion for innovative technology, this episode promises valuable insights and inspiration. Join us as we uncover how augmented reality is paving the way for a more dynamic and sustainable shopping experience.

00:00 From Pokemon Go to AR Business

03:55 Augmented Reality in Fashion

08:07 Augmented Reality in Fashion Marketing

11:29 "Amplify Campaigns with Virtual Try-Ons"

13:26 "Augmented Reality in Fashion Marketing"

18:40 Virtual Fashion Implementation Challenges

22:12 Boosting Online Shopping Conversions

24:25 E-commerce Success Factors

28:22 Revolutionizing Marketing with AR Technology

32:15 Advancing Realistic Digital Experiences

35:12 Adapting to Global Work Rhythms

38:11 Augmented Reality in E-Commerce

Check out my free e-commerce scaling for success guide: https://talkingpurpose.ca/pages/grow-your-sustainable-brand-the-ultimate-free-guide

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

Welcome to Talking Purpose, where today we have an inspiring conversation with Norbert Elnar, the founder of Masterpiece Kingdom Brands. Norbert shares his remarkable journey of leaving a promising career in advertising in the Philippines to seek purpose and meaning in South Africa, where a chance encounter on a beach in Cape Town, led to a meaningful friendship and collaboration.

Norbert candidly shares his transformative experiences and the pivotal moment that led to the creation of Masterpiece Kingdom Brands. He introduces us to his Kingdom Brand Compass framework, a powerful tool designed to help businesses align their brand identity with their faith-based values. We explore the six foundational pillars of this compass, each offering insights on clarity, purpose, and higher calling, aimed at guiding businesses towards sustainable and meaningful growth.

Norbert also addresses the contemporary landscape, highlighting the rise of faith-based content. As trends come and go, he emphasizes the lasting impact of embedding biblical principles such as love, compassion, and excellence into business practices.

Join us as we uncover the keys to creating influential brands that not only thrive but also serve as inspiration to communities and the planet. This episode is a testament to the power of faith-driven branding as a catalyst for positive change in an ever-changing world.

Check out our brand building ebook - https://talkingpurpose.ca/pages/grow-your-sustainable-brand-the-ultimate-free-guide

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify