Welcome! I am so pumped today to have Luke Tengstrom. He is the author of the growing e-commerce newsletter, the Sellout Newsletter and he he is an expert in e commerce growth.

We had a lot to talk about as we had a lot in common. Hailing from Australia, but now making waves in America, Luke brings his unique perspective and wealth of experience to this episode, shedding light on the essential strategies that can drive e commerce brands to new heights. From his early days growing up in his parents small business to leading transformative projects at Accenture and Google, Luke's journey is nothing short of inspiring. He shares how his passion for growth marketing led him to create his own and support a number of brands around the world not only grow rapidly, but also make a meaningful impact. In this episode, Luke and I dive deep into the intricacies of e-commerce advertising. Providing a masterclass on leveraging Google and Meta ads. Luke demystifies the process for small startups, offering practical insights on how to begin with limited ad budgets, the critical differences between demand capture and demand generation, and how to make your ad stand out in a crowded marketplace. Moreover, the power of email marketing is emphasized as Luke shares his expertise on crafting compelling email campaigns that engage and convert.

He discusses best practices, common pitfalls, and innovative ways to grow and segment your email list for maximum impact. With engaging anecdotes and actionable advice, this conversation promises to equip listeners with the tools they need to navigate the ever evolving world of e-commerce. Because trust, trust me, I get it from listeners all the time. They don't know where to start. And this is such an incredible episode for if you are looking to drive traffic, drive predictable traffic, both through ads and emails. The world of e commerce is certainly ever evolving and so this is a fantastic place to start. This episode is perfect for entrepreneurs, it's perfect for small business owners and anyone with an interest in e commerce. It's filled with practical insights like I said said and strategies to elevate your brand's growth and make a lasting impact.

So tune in, take notes and get ready to transform your e commerce approach with the invaluable wisdom of Luke. So without further ado, here he is enjoying.

Luke's LinkedIn: https://www.linkedin.com/in/luketengstrom/

Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

Welcome to an intriguing episode of Talking Purpose, where we dive into the dynamic intersection of technology and brand development with our insightful guest, Janey Park. Janey, the visionary creator of The Digital Runway, is at the forefront of where fashion innovation meets groundbreaking tech.

In this episode, Janey shares her fascinating journey through the realms of luxury fashion and marketing, leading to her pivotal exploration of AI, digital fashion, and brand transformation. We delve into how technological advancements like AI-powered styling and AR try-ons are reshaping the landscape of brand development in the fashion industry. These innovations not only transform personalized shopping experiences but also propel sustainability forward in significant ways.

Join us as we uncover the vital lessons that brands can learn from the world of K-Pop fandom—a model of engagement that perfectly marries storytelling and community building, inspiring global loyalty and influence.

For anyone keen on understanding how the fusion of tech and brand development is redefining fashion's future, this episode is an essential listen. Janie's insights will leave you inspired to rethink traditional brand strategies in this rapidly evolving digital age. Tune in and prepare to explore the exciting crossroads of tech and brand innovation!

Janey's IG: https://www.instagram.com/thedigitalrunway/

Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify

In this captivating episode of Talking Purpose, I welcome Phil Winters, the visionary and co-founder of GoodLot Brewing in Caledon Ontario, for an in-depth discussion about the intersection of craft beer and sustainability.

Phil takes listeners on a journey back when he and his partner Gail decided to transform a 30-acre farm into a sustainable brewing enterprise. With sustainability as a core principle from the start, Phil and Gail embraced regenerative agricultural practices, focusing on building healthy soil and reducing their carbon footprint.

Phil breaks down how GoodLot Brewing harnesses local resources, from Ontario-grown hops to the usage of their own well water, to craft beers that embody the essence of their surroundings. He offers a fascinating look into their innovative brewing processes, such as capturing steam for energy and generating their own beer gas, showcasing the possibilities of a zero-carbon brewery model.

Dial into this episode to hear Phil discuss the real-life challenges faced in the brewing industry, from battling climate constraints to navigating the beer market's economic landscape. Despite these obstacles, Phil's commitment to sustainability and top-quality beer remains unwavering and continues to do him well as they grow the brand.

Whether you’re intrigued by sustainable agriculture, eager to learn about eco-friendly brewing, or simply have a passion for craft beer, this episode not only inspires but also provides a practical blueprint for those looking to build an environmentally responsible business. Join us as we explore how GoodLot Brewing is reshaping what it means to brew with purpose.

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

Start your business today on the best e-commerce platform in the world on Shopify