In this episode, I interview Peter Murphy Lewis, Head of Growth at Web Street and CEO of Strategic Pete. Peter discusses his role as a fractional Chief Marketing Officer, where he plugs into businesses to manage marketing efforts and drive ROI. He shares his journey into this role and provides strategies for transforming content into paid speaking engagements, convention invitations, and brand takeovers. Peter emphasizes the importance of repackaging existing content to tap into overlooked assets and generate real revenue. He also discusses the concept of brand takeovers and how businesses can leverage them for growth. This episode is packed with actionable insights for anyone looking to scale their marketing efforts and repurpose content for greater impact.

Show Notes:

• Introduction to Peter Murphy Lewis: Peter shares his background and current roles as Head of Growth at Web Street and CEO of Strategic Pete.
• Journey to Becoming a Fractional CMO: Peter discusses how he organically transitioned into the role of a fractional Chief Marketing Officer, working with various clients to manage their marketing efforts and drive ROI.
• Transforming Content into Revenue: Peter explains how he has successfully transformed content into paid speaking engagements, convention invitations, and brand takeovers.
• Strategies for Repurposing Content: Peter provides actionable strategies for repackaging existing content to tap into overlooked assets and generate real revenue.
• Understanding Brand Takeovers: Peter discusses the concept of brand takeovers and how businesses can leverage them for growth.
• Key Takeaways: Peter emphasizes the importance of repurposing content, understanding your audience, and leveraging existing assets to drive revenue and growth.

Where to Find Peter Murphy Lewis:

• Website: Strategic Pete
• LinkedIn: https://www.linkedin.com/in/petermurphylewis/ Reach out to Peter on LinkedIn at Peter Murphy Lewis - Peter mentioned connecting with him on LinkedIn to get a free coupon for a consulting call on the Growth Mentor platform.
• Growth Mentor at www.growthmentor.com - Peter discussed his involvement in this platform, where he offers free consulting calls.

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In this episode, I chat with Dave Gulas, co-founder and president of EZ DC, a cutting-edge third-party logistics company specializing in warehousing, fulfillment, and transportation for e-commerce brands. With 20+ years in logistics, Dave offers a behind-the-scenes look at how growing businesses can avoid common pitfalls in scaling operations.

What You’ll Learn:

• The challenges e-commerce entrepreneurs face as they scale, from inventory chaos to customer service nightmares.
• How third-party logistics (3PL) companies help businesses save time and focus on growth.
• Key signs it’s time to outsource your logistics and fulfillment operations.
• Real-world stories of how logistics can make or break a business—and how EZ DC steps in to help.
• Practical tips for optimizing your supply chain without breaking the bank.

If you’ve ever felt overwhelmed managing orders or wondered how to take your e-commerce business to the next level, this episode is packed with insights just for you.

Resources & Links:

• https://davegulas.com/
• https://freightbydave.com/ Dave does the logistics.
• https://ezdc3pl.com/ Brands rent space… they fulfill orders…
• Check out Dave’s podcast, Beyond Fulfillment Podcast, for more on logistics and business growth.

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This Masterclass will teach you:

• How to speak with confidence and authenticity.
• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.

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In this episode of The Table Rush Talk Show, I sit down with Sigrid Garavito, founder of Serif X Digital Consulting, to uncover how small businesses can thrive in a competitive digital landscape. Drawing from her extensive experience in corporate marketing for major food brands, Sigrid shares the top three digital marketing priorities every small business must focus on: local SEO, paid digital advertising, and social media management.

We also discuss the importance of asking the right questions when choosing a digital partner, why so many small businesses struggle with visibility, and the biggest mistakes to avoid in marketing. Whether you’re a seasoned entrepreneur or just starting, Sigrid’s insights will empower you to take your marketing strategy to the next level.

What we cover in this episode:

• Sigrid Garavito’s journey from corporate marketing to small business consulting.
• The top three digital marketing must-haves for small businesses:
  1. Local SEO for visibility.
  2. Paid digital advertising on search and social media.
  3. Social media management for engagement and growth.
• The critical questions to ask when hiring a digital marketing agency.
• How small businesses can compete with larger brands using targeted strategies.
• Why focusing on the essentials is key to sustainable growth.

Find Sigrid Garavito and Serif X Digital Consulting at:

• Website: seraphx.com
• Schedule a consultation: seraphx.com (upper right of the website)

Mischa's Stuff!

Join my Podcast guest speaking Masterclass: Register Now
This Masterclass will teach you:

• How to speak with confidence and authenticity.
• How to find podcasts that attract your ideal audience.
• How to get booked without the hassle.

Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.

Join us and start your journey to becoming a podcast guest-speaking pro!

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