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Sub Club by RevenueCat

Sub Club by RevenueCat

著者: David Barnard Jacob Eiting
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Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.© 2023 RevenueCat マネジメント・リーダーシップ リーダーシップ 経済学
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  • Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern
    2025/07/09

    On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people are already talking about, and why he turned down a lucrative acquisition offer to keep building.


    Top Takeaways:
    🔍 Demand-first discipline wins
    Testing for willingness to pay before writing a line of code can spare you five years of false starts. Quick interviews or landing pages that capture real purchase signals reveal genuine demand—an indispensable early litmus test against building in a vacuum.


    🔄 Ride existing habits
    Rather than convincing users to adopt completely new rituals, plug into behaviors they already practice. When pros were manually measuring holes on satellite maps, the real breakthrough was automating that exact process in real time—sidestepping the steep education curve of a brand-new workflow.


    🛑 Bet on a long-term vision, not a quick exit
    An early $75K acquisition offer can feel like a no-brainer, but sometimes the best move is to walk away. Turning down a strategic buyout kept ownership in entrepreneurial hands and paved the way for multiples of that valuation through continued iteration and growth.

    💼 Treat side projects like businesses
    A side hustle stays a hobby until you put real money on the line. Investing $5K in core data and infrastructure forced a shift from tinkering to professional-grade execution—transforming assumptions into data-driven priorities and unlocking deeper product opportunities.


    🤝 Niche community fuel sparks growth
    No launch strategy outpaces genuine community engagement. By sharing expert tips in specialized forums and social channels before and during build, small audiences morph into early adopters, trial converts, and your most effective brand advocates.

    Resources

    • Very Good Ventures (Website)
    • Seth Miller (LinkedIn)
    • Curtis Herbert (LinkedIn)
    • Eric’s story (RevenueCat blog post)


    Follow us on X:

    • David Barnard - @drbarnard
    • Jacob Eiting - @jeiting
    • RevenueCat - @RevenueCat
    • SubClub - @SubClubHQ


    Episode Highlights:

    [3:24] If at first you don’t succeed: How (and when) Eric realized his first app, Undaunted Golf, didn’t have good product-market fit.

    [7:28] Try, try again: Why Eric’s second golf app, Shot Pattern, was a success.

    [11:21] If you build it: Instead of just launching on the App Store, Eric implemented a content marketing strategy to promote Shot Pattern.

    [13:18] Back to black: How Eric’s $5,000 upfront investment in Shot Pattern unlocked some key product differentiators and paid off in a big way.

    [20:23] Sell, sell, sell?: After receiving an acquisition offer from a potential buyer, Eric used RevenueCat’s app benchmarks to analyze Shot Pattern’s performance data and determine a rough valuation.

    [25:06] Have a little faith: What happened when Eric turned down a $75,000 buyout offer and kept working on Shot Pattern.

    [31:25] Video games: How Eric increased Shot Pattern’s annual revenue to $185,000 with video ads.

    [37:24] Quit your day job: What would make Eric consider quitting his full-time teaching job to focus on his growing subscription app business.

    [39:18] One-man show: Besides partnering with some content creators, Eric does most of the work for Shot Pattern by himself.

    [42:25] Success story: How RevenueCat helped Eric launch and grow a successful app business that changed his life.

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    45 分
  • WWDC 2025: What Subscription Apps Need to Know
    2025/06/18

    On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity for new and existing apps, Apple’s new on-device AI models and their practical limitations, and why the improved App Store Analytics complement rather than replace third-party tools like Appfigures and RevenueCat.


    Top Takeaways:

    🫧 A style refresh is a growth hack

    A major UI overhaul—like Apple’s new “liquid glass” design—creates a once-in-cycle chance to stand out. Apps that ship the new look on day one dominate screenshots, roundup articles, and “App of the Day” slots. It’s free reach: adopt the guidelines early, respect the new hierarchy (avoid stacking glass on glass), and you can siphon users from slower rivals without a bigger ad budget.


    🎯 Keywords deserve their own landing pages


    You can now pin specific search terms to specific custom product pages. A running-focused page for “5k training,” a cycling page for “bike tracker,” each with its own screenshots and messaging. App Store Connect then breaks analytics down by page, turning guesswork into clear attribution. The result: higher paid-per-download and a shortcut to segment-level A/B testing—no SDK required.

    Tiny, local AI = instant delight

    Apple’s on-device foundation models aren’t GPT-4, and that’s fine. Their super-fast, private inference (with a 496-token context window) shines at micro-tasks: sentiment tags, quick text rewrites, lightweight image badges, feature-name suggestions. Treat them as edge helpers, not flagship features. For deep research or long context, hand off to a cloud model. Paired wisely, the mix keeps experiences snappy without sacrificing quality.


    🪟 Build like screens will fold

    iPadOS 26 finally lets apps run true windows, offload background work, and juggle tasks like a desktop. That’s great for tablets today and a rehearsal for rumored foldables tomorrow. Audit your layouts: do panes resize gracefully? Can a process finish if the user drags your window aside? Investing in this responsiveness now means you’re launch-ready when new form factors arrive.


    🔑 Promotions should be measurable

    Offer codes used to be subscription-only; now they work for consumables and one-time purchases too. You get up to ten trackable code groups (each with up to a million codes) plus UTM-style links and the expanded App Store analytics to see which podcast promo, TikTok ad, or partner giveaway actually drove revenue. You can finally run seasonal sales or affiliate deals without duct-tape spreadsheets and double down on what moves the needle.


    About Charlie Chapman:

    👟 Senior Developer Advocate at RevenueCat and indie app creator behind a suite of iOS and macOS tools.

    🎯 Charlie blends indie instincts with platform insight, translating Apple’s latest changes into real opportunities for developers.

    💡 “Don’t build a chatbot around this (on-device models). But if you’re looking for a fast, free way to make your app better in small, thoughtful ways, the new on-device models are really interesting.”

    👋 LinkedIn


    Follow us on X:

    • David Barnard - @drbarnard
    • Jacob Eiting - @jeiting
    • RevenueCat - @RevenueCat
    • SubClub - @SubClubHQ
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    1 時間 13 分
  • Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo
    2025/06/11
    On the podcast we talk with Charlie about why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and why speed of iteration matters more than programming language.Top Takeaways:⚡ Instant iteration cycles unlock agility React Native and Expo supercharge development by collapsing long build times into mere seconds. With tools like Expo Go enabling live updates, teams can experiment, test, and improve their apps in real time. This instant feedback loop fuels innovation, cuts dev time, and helps startups move faster than ever.🧱 React Native unifies teams and code By choosing a cross-platform stack like React Native, companies can maintain a single codebase for iOS, Android, and web. This unified approach reduces silos, simplifies hiring, and streamlines development. The result is faster feature delivery, consistent UX, and the agility that startups need to scale.📈 Iteration speed drives growth Shipping faster beats obsessing over tech stacks. Companies that iterate quickly can test ideas, learn from real users, and ship improvements faster than competitors. This leads to better products, higher retention, and stronger monetization, giving them a competitive edge in crowded markets.🔍 Consistency across platforms builds trust Users expect apps to work seamlessly, whether they’re on iOS, Android, or the web. React Native helps deliver that uniform experience, aligning with modern product expectations. Consistency reduces friction, boosts trust, and enhances user satisfaction—key drivers of long-term growth.🤝 AI is the co-pilot, humans set the course AI tools like Claude and Copilot are transforming app development, making it faster to scaffold code and build features. But the real breakthroughs come from human oversight—making smart UX decisions, handling platform quirks, and bringing creative problem-solving. Pairing AI speed with human insight unlocks the best of both worlds.About Charlie Cheever:🚀 Co-Founder and CEO of Expo, a platform that simplifies the development of native apps using React Native, empowering developers to build apps for iOS, Android, and the web with ease.📱 Charlie is dedicated to empowering developers to create seamless, cross-platform apps with less friction. He’s focused on improving the developer experience by reducing complexity and enabling rapid iteration.💡 “One of the biggest advantages of Expo and React Native is the ability to move fast and iterate quickly without worrying about maintaining separate codebases for each platform.👋 LinkedInResources: State of Subscription Apps 2025 — RevenueCat ReportFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQEpisode Highlights: [1:12] Chain reaction: What React is and how Expo enables developers to use it.[6:30] Positive feedback loop: How Expo dramatically shortens the product development and iteration cycle.[12:08] React vs. native: Why React has become the default development framework for modern apps and websites — enabling seamless product iteration across platforms with fewer engineering resources.[23:13] 1+3+4: How Bluesky was built for three platforms by one developer in just four months.[28:07] All-in: Why it’s better to build with React from the start instead of developing a native app first and implementing React later.[35:20] Cause/effect: Do React Native subscription apps monetize better than native apps?[39:37] Coding smarter: How AI is speeding up development times and pushing developers towards rapid-iteration tools like Expo.[58:52] Mobile shift: More and more people are consuming software on mobile devices instead of PCs… shouldn’t the app development process align with that shift?
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    1 時間 5 分

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