A vital component of scaling a business successfully is getting the right people on board – and making sure they love coming to work. Performance is intrinsically linked with how well your team gels and communicates as problems are dealt with and new ideas are brought to life.

So join us for another insight-rich discussion with Eric Stone, veteran exec of Enterprise Holdings as he and host Phil Rose dig deeper into the five factors of employee engagement. (Find episode 1 here).

As Eric lifts each one off the page, we get some invaluable and practical tips on implementation for maximum impact.

Listen to the five tried-and-tested elements behind his success:

• Ensure everyone has a strong relationship with their manager.
• Be crystal clear about what’s expected of each individual and the goals they need to hit.
• To do this, they have the right outcome-focused materials, equipment and information.
• Personal goals are given the room they deserve alongside professional ones.
• Recognition and reward fuel passion and commitment when they’re relevant and meaningful. What you offer will strike differently with different people.

Bonus takeaways from the conversation:

• How do you become wealthy? ‘Slowly’ says Eric. ‘Consistency beats intensity’.
• Tips on how to check in with your team to make sure everyone stays in shape.
• How one bright initiative can hit all five factors of employee engagement.
• Why we should be on the lookout for bore-out as well as burnout and how to protect our people against it.
• Why culture takes you beyond jumpstart into sustainable growth.

Another episode crammed with tangible advice and instantly implementable micro-strategies, we hope you found it as useful and inspiring as we did.

Learn More:

• Visit the Ignium website
• Subscribe for more exclusive content in the Ignium Spark Tank here
• Listen to the show here
• Learn more about Scaling Up: https://scalingup.com/
• Sign Up to Tiny Sparks, our Bi-Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
• Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/

Connect with Eric Stone:

• Eric Stone’s book: Jumpstart Your Workplace Culture: A Road Map For Igniting High Performance
• Website: Clear Path Ventures
• LinkedIn: Eric Stone

In the first of two episodes with author and speaker Eric Stone, our host Phil Rose discovers practical answers to the issues many businesses struggle with while scaling up. They draw on Eric’s 26 years with Enterprise Holdings which led him from its infancy to being one of the most decorated Regional VPs in the company’s history.

It’s a value-packed conversation covering:

• The five factors of employee engagement – and the vital role of coaching in this.

• How do you duplicate yourself and embed culture as you grow? Eric introduces us to the ABC of communication and where Cultural Carriers come in.

• Eric takes us through his simple but effective approach to training and development so scaling business owners can let go and trust.

• The three things you need to look for when hiring.

• Why kindness and weakness are not the same thing.

• The wider impact of living your values – for your employees, your family and your community.

• What do you do when an employee who has been with you forever no longer fits with your evolved company culture?

• Why you should take your leadership skills home with you.

‘You don’t have to be the smartest guy in the room, you just have to be able to use the room’ Eric says. This sums it up well. Handing over the reins is probably the most harrowing part of taking a business to the next level but Eric’s quiet confidence and human-focused mindset is as reassuring as it is inspiring.

We hope you enjoy listening to this idea-a-minute podcast as much as we enjoyed recording it.

As always, please feel free to get in touch or comment if you have something to add and share – you never know who will benefit from listening too.

Learn More: ye

• Visit the Ignium website
• Subscribe for more exclusive content in the Ignium Spark Tank here
• Listen to the show here
• Learn more about Scaling Up: https://scalingup.com/
• Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
• Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/

Connect with Eric Stone:

• Eric Stone’s book: Jumpstart Your Workplace Culture: A Road Map For Igniting High Performance
• Website: Clear Path Ventures
• LinkedIn: Eric Stone

In this episode of Sparks by Ignium, Phil Rose sits down with Chantal Cornelius, founder of Appletree Marketing, to dive deep into marketing strategies that help businesses stand out. With over two decades of experience, Chantal is known for guiding clients with her unique "standout strategies" designed to ensure authentic and effective marketing. From sharing her journey to explaining how purpose and emotional connection fuel client engagement, Chantal provides insights for businesses to connect with customers in ways that make a lasting impact. Get ready to discover actionable advice on making your brand resonate.

Main Points for Listeners:

1. [13:02] The Story Behind Appletree Marketing – Chantal shares how she founded Appletree Marketing and why a blue apple became her brand’s signature.
2. [17:59] Difference Between Coaching and Mentoring in Marketing – Chantal explains her role as a marketing mentor, focusing on giving clear directions rather than just guidance.
3. [31:45] Five Standout Strategies to Differentiate Your Business – Discover Chantal's framework: Certainty, Connection, Contribution, Growth, and Significance.
4. [39:37] Understanding Your Client’s Emotional Needs – Why businesses should use client feedback to choose their standout strategy effectively.
5. [44:50] Consistency Across Marketing, Sales, and Delivery – The importance of congruent messaging for building trust and enhancing brand loyalty.

Quotes and Highlights:

• “We buy on emotion, and we justify with logic. Your brand should resonate emotionally first.”
• “Certainty isn’t boring; it’s about being a safe pair of hands that clients know they can trust.”
• “A purpose doesn’t have to be grand. Sometimes, it’s just about helping people feel seen and supported.”

Biography: Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals through making strong emotional connections with their clients. Her mission is to help business owners realize that the path to success doesn’t have to involve churning out endless social media content. Chantal knows that the key to standing out from competitors is to build long-lasting client relationships, and she has developed several Stand Out Strategies that businesses can use to incorporate more empathy into their work, stand out from the crowd, and form the best possible emotional connection with their clients.

Learn More:

• Visit Ignium
• Subscribe for exclusive content in the Ignium Spark Tank
• Listen to more episodes of Sparks by Ignium: Episode Link

Connect with Chantal Cornelius:

• Website: Appletree Marketing
• LinkedIn: Chantal Cornelius

Books and Articles Referenced:

1. The Art of Choosing the Right Strategy – Chantal Cornelius (forthcoming, 2025)

Keywords in this episode: Marketing mentor, purpose-driven business, emotional engagement, standout strategies, customer experience, brand loyalty

Download Links:

• Apple Podcasts
• Spotify
• Amazon Music
• Google Podcasts

This episode is packed with insights for entrepreneurs looking to create meaningful connections with their audience. Listen in to uncover the secrets to standing out and driving sustainable growth!