『Sparkle & Shine: Beads, Brands & Big Dreams』のカバーアート

Sparkle & Shine: Beads, Brands & Big Dreams

Sparkle & Shine: Beads, Brands & Big Dreams

著者: Cassandra King
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✨ Ready to build a business you love — even if it feels a little messy right now? You’re in the right place. I’m Cassandra, the colorful creative behind Pretty Pineapple Bead, and I’m on a mission to go from side hustle to full-time business. Sparkle & Shine is your go-to space for real talk about growing a handmade brand, taking bold steps, and navigating the ups and downs of entrepreneurship. In each episode, we’re getting honest about what it takes to build a business from the ground up — from marketing strategies and mindset shifts to handling the tough days and celebrating the wins. Whether you’re just starting out or feeling stuck, come along for the ride as we tackle it all, one episode at a time. Hit subscribe and let’s work toward those big, sparkly dreams — together.Copyright 2025 All rights reserved. マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Episode 16: Visibility with Heart — How to Show Up Online Without Burning Out
    2025/08/21

    🌟 Episode Length: 7 minutes, 31 seconds

    💬 In This Episode:

    Ever feel like you’re supposed to be everywhere online? Posting every day, keeping up with every platform, and still hearing crickets? In this episode, we’re breaking down how to show up with heart — in a way that’s sustainable, authentic, and actually supports your business instead of draining it.

    You’ll learn how to rethink visibility, set boundaries that protect your energy, and build a simple framework that makes consistency possible without burning out.

    🔍 What You’ll Hear:

    • 🧠 Why visibility ≠ posting daily
    • 🎯 How to set boundaries that actually free you up
    • 💬 A simple 3-step framework for showing up with heart
    • 🌱 Why consistency with intention beats constant posting
    • ✨ Prompts to help you define your own sustainable strategy

    💬 Quote to Remember:

    “Visibility should support your business, not drain you.”

    💛 Let’s Connect:

    🎯 This week’s listener challenge:

    Choose your main platform and spend 5–10 minutes a day leaving meaningful, thoughtful comments that start conversations. Then tag me @sparkleandshinepodcast in one of your posts so I can cheer you on!

    ✨ If this episode encouraged you, please leave a review, share with a biz bestie, or repost on social. Every share helps this podcast grow 💛

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    8 分
  • Episode 15: Defining Your Niche Without Feeling Boxed In
    2025/08/14

    🌟 Episode Length: 13 minutes, 8 seconds

    💬 In This Episode:

    Have you ever felt like choosing a niche means boxing yourself in or turning people away? You're not alone.

    In this episode of Sparkle & Shine, we're diving into what a niche really is, why it matters for your business, and how to define yours in a way that feels empowering—not limiting.

    I'll walk you through how I discovered the niche for Pretty Pineapple Bead (colorful, confidence-boosting jewelry), how to move past the fear of being “too specific,” and how to align your niche with your values and personality—so you can build a brand that truly feels like you.

    Whether you’re just starting out or feeling stuck in a brand identity that no longer fits, this episode will help you gain clarity and confidence in your direction.

    🔍 What You’ll Hear:
    • 💡 What a niche actually is (hint: it’s more than just your product)
    • 🎨 How to shape your niche based on your values, vibe, and vision
    • ⚠️ The biggest mindset block: fear of being “too specific”
    • 📝 Real questions to help you define or refine your niche
    • 🌱 Why your niche is allowed to evolve as you grow
    • 🎯 How clarity helps your brand stand out—even if not everyone gets it
    💬 Quote to Remember:

    “Choosing a niche isn’t about boxing yourself in. It’s about standing out.”

    💛 Let’s Connect:

    🎯 This week’s listener challenge:Grab a journal and reflect on the prompts from this episode:

    • What do people always compliment you on?
    • What kind of transformation or experience do you offer?
    • What values do you want your brand to be known for?

    Then, DM me @sparkleandshinepodcast or tag me in a story and share what you uncover. I’d love to celebrate your clarity and maybe feature your insight in a future episode!

    ✨ If this episode helped you feel more aligned or confident in your brand direction, please consider leaving a review, sharing it with a biz bestie, or reposting it on social media. Every share helps this community grow 💛

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    13 分
  • Episode 14: Clarify Your Message – How to Talk So Your Dream Customer Listens
    2025/07/31

    🌟 Episode Length: 19 minutes, 45 seconds

    💬 In This Episode:

    You’re posting. You’re showing up. You’re writing captions, emails, and product descriptions from the heart… but it still feels like your dream customer isn’t listening.

    Sound familiar?

    In this episode, we’re diving deep into the power of clear, heartfelt messaging—what it is, why it matters, and how to write in a way that makes your dream customer feel seen, heard, and excited to connect.

    Whether you’re working on your Instagram bio, a sales page, or your next product launch, this episode will help you speak directly to the person you want to serve.

    No more talking to “everyone.” Let’s get intentional and build connection that actually sticks.

    🔍 What You’ll Hear:

    • 🧠 What messaging actually means (and why it’s more than just writing a caption)
    • 💬 How to use your dream customer’s own words in your content
    • 🎨 Why emotion matters more than features and specs
    • 🎯 The difference between being clever and being clear
    • 💡 Where to audit your messaging first for the biggest impact
    • 🌱 How your brand voice will evolve as you do

    💬 Quote to Remember:

    “Clear, heartfelt messaging is the bridge between your creativity and her connection to it.”

    💛 Let’s Connect:

    🎯 This week’s listener challenge:

    • Pick one place in your business where your message could be clearer—your Instagram bio, your about page, a product description—you choose.
    • Then, rewrite it with your dream customer in mind. Ask yourself:
    1. Does this speak to her?
    2. Is it clear?
    3. Is it emotionally honest?

    DM me on Instagram @sparkleandshinepodcast or tag me in your before/after—I’d love to cheer you on and maybe even feature you in a future episode!

    ✨ If this episode helped you see your brand message in a new light, please leave a review or share it with a biz friend. Every share helps this podcast grow and reach more creative, confident women like you 💛

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    20 分
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