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  • Communicating the Highs and Lows of space

    Communicating the Highs and Lows of space
    2025/01/23
    Communicating the Highs and Lows of space Insights on Storytelling, News Releases, and Building Trust in the Commercial Space Industry Izzy chats with Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic to discuss the good days and bad days and how to talk about both of them. And be sure to see Steve Clarke Vice President for Space Programs at SpaceCom Jan 28-30 in Orlando! Chapters: 01:45 Meet Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic 06:47 Commercial Space needs non-space skills 09:15 Astrobotic 11:13 What is a news release and why is it important 12:53 Telling your story to the media 15:54 AI finding good information 17:11 See Steve Clarke at SpaceCom 18:05 Finding your company 19:50 Importance of a news release 23:53 What is in a news release - 3 pillars of content - technology, local interest, and fun content 25:41 Who, what, when, why, and how 26:04 Building trust 26:33 When the news is not good news 29:50 The danger of silence 29:59 The hard days - Peregrine Moon Lander 37:20 Taking the public with you 39:18 Marketing the Moon by David Meerman Scott 39:59 Educating the future workforce - Moonshot Museum 47:01 Final Thoughts Astrobotics https://www.astrobotic.com/lunar-delivery/manifest/ Workforce development ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 分
  • Business of Space with UAH

    Business of Space with UAH
    2025/01/16
    The Business of Space with UAH Join Izzy and guests Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business as they discuss where business, innovation, and opportunity intersect in the ever-expanding space economy. They look at the space industry from a business perspective, bridging the gap between students, organizations, and their communities to inspire the next generation of space leaders. They highlight the power of numbers to advocate for space initiatives, influence policy, and propel the industry and the future workforce forward into the next frontier. Business of Space Conference - Feb 23-25, 2025 Register - https://www.uah.edu/opce/program-topics/business-of-space/2025 College of Business https://www.uah.edu/business Chapters 00:02:19 Introducing Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business 00:06:45 Beacons for space, business, workforce and community development 00:14:56 Business of Space 00:17:49 Space community is growing 00:19:09 Business of Space Conference information 00:21:22 University of Alabama Huntsville College of Business 00:24:10 Huntsville 00:25:04 Developing the business of space 00:29:24 Untapped opportunities in the space economy 00:35:28 Space impacting markets 00:40:01 Space data as an economic driver 00:42:39 Single most impactful innovation impacting the commercial economy today 00:50:23 Commercial industry’s role in developing space policy 00:54:08 Community relations 00:58:20 Entrepreneurial investment 01:00:08 Tech making an impact - Satellites and agriculture 01:04:46 Future trends no one is talking about yet 01:09:34 Final thoughts About Izzy Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 17 分
  • Transforming Employees into Brand Ambassadors

    Transforming Employees into Brand Ambassadors
    2024/12/19
    Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows. The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally. Space Marketing Podcast mentions: Laura’s previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategy Crafting a Stellar Speaker Proposal https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal About Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ Chapters 01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems 05:50 Creating brand ambassadors 07:43 Understanding the mission 10:16 Training a culture of thought leadership 13:27 Multiplying the effort 14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event. 20:19 New marketing training program - taking the stage 24:05 Creating a knowledge library and a training process 26:19 Public speaking benefits the company and the person 32:48 Knowledge library to aid speaking 35:55 Multiplying the marketing effort 38:55 Back up for context 39:33 Prioritizing now versus future 41:41 Lunch and Learn 44:36 Building processes 47:41 Project management in a marketer’s toolbox 50:47 Partners representation 51:58 Project management represents your brand ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/ Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 分
  • The Marketing Power of Being Nice

    The Marketing Power of Being Nice
    2024/12/12
    On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT. Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn’t just about good manners—it’s about building trust, creating connections, and leaving a lasting impression that money simply can’t buy. Chapters: 01:29 Meet Bradley Hope 04:48 About MSI DFAT - Acoustic Testing 10:46 Power of being nice 13:01 Tactics of being nice 15:46 Golden Rule to make a connection 19:30 Challenges of being nice 20:56 Ways to be nice that cost nothing 23:29 Future of the space industry 28:13 Emotional Intelligence 32:58 Final Thoughts Book references: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet Influence by Dr. Cialdini MSI DFAT - Maryland Sound International - Direct Field Acoustic Testing Orion images provided by MSI DFAT ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • Telling your brand story with models and replicas

    Telling your brand story with models and replicas
    2024/11/14
    In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina. This strategy captivates audiences by helping them visualize, interact with, and connect emotionally to your product—giving them a compelling experience without the real thing being right in front of them. Chapters: 2:53 Dario Wainer 3:53 David Chalkho 6:02 Skyscale - space models 08:52 NASA replicas telling the space stories 10:21 Bringing the concept to an investor using replicas 16:02 Different formats and levels of detail of SkyScale replicas 18:18 Promoting SkyScale 23:27 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Educating for the Stars: Inspiring the Next Generation

    Educating for the Stars: Inspiring the Next Generation
    2024/11/14
    In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars! 🌟 Brig General (retired) Damon Feltman - Founder of OXR Consulting David Thomas - Executive Director, Milo Space Science Institute at ASU Robert Aillon - Founder Leviathan Space Industries Contact via LinkedIn CHAPTERS: 01:32 Meet Damon, David, and Robert 05:11 Robert Aillon and the Ecuadorian education initiative 8:39 Brigadier General Damon Feltman goes to spread the word that space is for everyone 11:27 Media interviews 12:31 Dave Thomas - sharing the dream to space 16:43 Promoting the initiative and creating a space future 20:57 Milo Science Science Institute programs - Climate Action Academy where business applications using satellite imagery to monitor Earth and using Moon to Mars Architecture to inspire new ideas 23:31 “Why Ecuador should go to space” essay 25:11 Talking to the different departments about the space economy and it trajectory 26:00 Space Marketing Books clip 26:29 Next steps for the education programs 28:16 Milo Space Science Institute programs into other countries 29:12 Sharing space changes lives 30:45 Thunderbird painting - the story of mutual respect 33:41 Thunderbird School of Management - providing the tools to empower people and impact the space industry 41:55 Importance of education 48:24 A challenge Links: Thunderbird School of Management - https://thunderbird.asu.edu/ Milo Space Science Institute - https://miloinstitute.org/ Leviathan Space - https://www.linkedin.com/company/leviathan-space-industries-llc/ OXR Consulting School mentioned: Centro Ecuatoriano Norteamericano - CenEcuador.edu.ec Unidad Educativa Bilingue Javier - uejavier.edu.ec El Colegio Politécnico - copol.edu.ec Academia Naval Almirante Illingworth - anai.edu.ec Colegio Americano - colegioamericano.edu.ec Universidad Hemisferios - uhemisferios.edu.ec Inicio Universidad San Francisco de Quito - usfq.edu.ec University of the Americas - udla.edu.ec Escuela Superior Politecnica del Litoral - espol.edu.ec Space Marketing Podcast - Artemis Accords signing - Ecuador Ambassador to the United States Ivonne Baki at https://spacemarketingpodcast.com/episode/space-marketing-podcast-ecuador-ambassador-to-the-united-states-ivonne-baki ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 分
  • Breaking into Space: Non-Space Businesses Entering the Space Industry

    Breaking into Space: Non-Space Businesses Entering the Space Industry
    2024/10/03
    Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing. In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry. CHAPTERS: 01:13 Meet Beth Dean-Pope 06:30 Opus Solaris 08:18 Point of transition in space 08:47 Building benefits for the sciences with commercialization of space 10:34 You can’t change the world if no one knows you exist 11:27 Storytellers of Apollo 12:16 Edison Moment 13:58 Bringing non-space companies into space 17:11 Subscribe to the Space Marketing Podcast 17:48 The high net worth 18:48 Inspiration 4 and Polaris Dawn 21:31 What are the barriers for the non-traditional companies as they go into the space industry? 23:48 Non-space brands doing science in space 24:34 Companies big and small can do space projects and workforce development 25:39 Changing life on Earth and Agritech 26:53 Target and cotton 27:21 Comes back to storytelling 28:16 Providing marketing 31:23 Marketing to the public 33:32 Ultimate product placement and corporate involvement 36:25 The future of space 36:39 Orbital data centers 38:43 Multiple space stations for science and space tourism 39:39 Space debris 41:29 Spaceship Earth 44:59 Final thoughts Links: https://opussolaris.com/ Contact Beth on LinkedIn Space for Kentucky - https://spaceforkentucky.com/ Loretta Whiteside - The New Right Stuff ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 分
  • Communicating the Value of Space with guest Katie Gibas with Moog

    Communicating the Value of Space with guest Katie Gibas with Moog
    2024/09/26
    Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates. Chapters: 01:07 Communicating the value space 02:20 Meet Katie Gibas 06:33 About Moog 08:29 Anti-space messaging 10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews 14:41 Getting over self-consciousness 16:11 Telling the story 18:22 Pool noodle rockets 19:46 Space is for everyone 20:17 Ad 22:38 Different perspectives 24:26 Get feedback 25:33 Video series “The faces of Artemis at Moog” 28:24 Current video project about avionics 28:59 Reaching the people outside the space industry bubble 30:30 Unique and powerful networks and audiences 31:35 Telling the company’s story with hands-on activities 32:49 Challenges working in the space industry - can’t talk about it 38:14 Volunteering builds powerful employees and powerful outreach strategies 43:04 Volunteers makes the company human 43:58 Future of space 45:07 Challenge - Tell us a story Links: https://spacemarketingpodcast.com/ https://www.moog.com/ https://www.youtube.com/mooginc ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 分