• Space Marketing Podcast

  • 著者： Izzy House
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Space Marketing Podcast

著者： Izzy House
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  • Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
    2022-present, Izzy House
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あらすじ・解説

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
2022-present, Izzy House
マーケティング 天文学 経済学
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エピソード
  • Communicating the Highs and Lows of space

    Communicating the Highs and Lows of space
    2025/01/23
    Communicating the Highs and Lows of space Insights on Storytelling, News Releases, and Building Trust in the Commercial Space Industry Izzy chats with Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic to discuss the good days and bad days and how to talk about both of them. And be sure to see Steve Clarke Vice President for Space Programs at SpaceCom Jan 28-30 in Orlando! Chapters: 01:45 Meet Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic 06:47 Commercial Space needs non-space skills 09:15 Astrobotic 11:13 What is a news release and why is it important 12:53 Telling your story to the media 15:54 AI finding good information 17:11 See Steve Clarke at SpaceCom 18:05 Finding your company 19:50 Importance of a news release 23:53 What is in a news release - 3 pillars of content - technology, local interest, and fun content 25:41 Who, what, when, why, and how 26:04 Building trust 26:33 When the news is not good news 29:50 The danger of silence 29:59 The hard days - Peregrine Moon Lander 37:20 Taking the public with you 39:18 Marketing the Moon by David Meerman Scott 39:59 Educating the future workforce - Moonshot Museum 47:01 Final Thoughts Astrobotics https://www.astrobotic.com/lunar-delivery/manifest/ Workforce development ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 分
  • Business of Space with UAH

    Business of Space with UAH
    2025/01/16
    The Business of Space with UAH Join Izzy and guests Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business as they discuss where business, innovation, and opportunity intersect in the ever-expanding space economy. They look at the space industry from a business perspective, bridging the gap between students, organizations, and their communities to inspire the next generation of space leaders. They highlight the power of numbers to advocate for space initiatives, influence policy, and propel the industry and the future workforce forward into the next frontier. Business of Space Conference - Feb 23-25, 2025 Register - https://www.uah.edu/opce/program-topics/business-of-space/2025 College of Business https://www.uah.edu/business Chapters 00:02:19 Introducing Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business 00:06:45 Beacons for space, business, workforce and community development 00:14:56 Business of Space 00:17:49 Space community is growing 00:19:09 Business of Space Conference information 00:21:22 University of Alabama Huntsville College of Business 00:24:10 Huntsville 00:25:04 Developing the business of space 00:29:24 Untapped opportunities in the space economy 00:35:28 Space impacting markets 00:40:01 Space data as an economic driver 00:42:39 Single most impactful innovation impacting the commercial economy today 00:50:23 Commercial industry’s role in developing space policy 00:54:08 Community relations 00:58:20 Entrepreneurial investment 01:00:08 Tech making an impact - Satellites and agriculture 01:04:46 Future trends no one is talking about yet 01:09:34 Final thoughts About Izzy Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 17 分
  • Transforming Employees into Brand Ambassadors

    Transforming Employees into Brand Ambassadors
    2024/12/19
    Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows. The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally. Space Marketing Podcast mentions: Laura’s previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategy Crafting a Stellar Speaker Proposal https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal About Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ Chapters 01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems 05:50 Creating brand ambassadors 07:43 Understanding the mission 10:16 Training a culture of thought leadership 13:27 Multiplying the effort 14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event. 20:19 New marketing training program - taking the stage 24:05 Creating a knowledge library and a training process 26:19 Public speaking benefits the company and the person 32:48 Knowledge library to aid speaking 35:55 Multiplying the marketing effort 38:55 Back up for context 39:33 Prioritizing now versus future 41:41 Lunch and Learn 44:36 Building processes 47:41 Project management in a marketer’s toolbox 50:47 Partners representation 51:58 Project management represents your brand ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/ Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 分
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