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Social Media Secrets Every Host Must Know with Marissa Schulze
- 2025/01/21
- 再生時間： 59 分
- ポッドキャスト
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サマリー
あらすじ・解説
Ready to make your Airbnb and short-term rental bookings soar? Don’t miss our latest podcast episode featuring social media expert Marissa Schulze! Marissa’s mission is simple: to help Airbnb hosts and short-term rental owners harness the power of social media to attract more guests and grow their businesses. In this must-listen episode, she reveals insider tips and actionable strategies to elevate your social media game and turn your online presence into a booking magnet. Discover why a strong social media strategy is essential for today’s Airbnb hosts and how you can use it to showcase your property’s unique appeal. Marissa shares her proven framework for crafting story-driven, engaging posts that captivate potential guests. She also breaks down which social platforms are the most impactful for short-term rental success and how to leverage collaborations to amplify your reach and build your following. Whether you’re a seasoned Airbnb host ready to take your bookings to the next level or a newcomer eager to stand out in a competitive market, this episode is packed with actionable insights tailored for short-term rental success. Tune in now to hear Marissa’s expert advice and start maximizing your bookings through social media today! HIGHLIGHTS AND KEY POINTS: [03:09] A short introduction about our guest Marissa Schulze [05:32] Why Social Media Marketing is important for short term rental hosts in today's landscape [07:23] Marissa shares her best practices when creating content for social media [11:23] Marissa discusses storytelling techniques to elevate social media content [15:47] Strategies for creating consistent and engaging content for social media [18:03] Marissa shares insights on the cost and logistics of hiring a professional to build a property content library [20:02] Marissa’s practical tips on creating engaging video content for social media [21:40] How often should you update your content library [23:14] What social media platforms are most impactful for short-term rental hosts [25:24] Marissa’s perspective on social media collaboration and how it “changes the game” [28:57] The importance of targeting the right audience through influencer collaborations [31:09] Marissa shares the 80/20 rule for content creation [32:53] The power of answering common guest questions through storytelling on social media [36:50] Marissa’s advises on repurposing content across platforms [39:03] Marissa shares advice on how often short-term rental hosts should post on social media [40:20] Marissa’s advises for short-term rental hosts on building a beautiful social media feed and running ads [42:53] The lightning round Golden Nuggets: “Collabs change the game.” “It is extremely important to make sure that the influencer has the audience that you are targeting.” “Just keep going.” “I don't have to know everything. I need to use my God given talents and my work experience and learn along the way, but apply the skill sets I already have and leverage that.” “You never treat anybody differently. It doesn't matter where you are in life, where they are in life, you are the same person to everyone, every day.” Let’s Connect! Instagram: https://www.instagram.com/haymakermarketing/ Website: https://www.haymakersocial.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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