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  • Investing in Your Team: Employee Compensation Strategies
    2024/12/24
    Podcast Episode: Investing in Your Team | Employee Compensation, Recognition & Retention Strategies 🎙️ Welcome to "SoTellUs Time" – the podcast that empowers business owners, entrepreneurs, and leaders with actionable strategies for growth and success. In this episode, we’re diving deep into "Investing in Your Team" – a critical yet often overlooked aspect of building a thriving business. 🚀 What You’ll Learn in This Episode: Discover the transformative power of employee recognition and its impact on your organization. We’ll cover practical strategies for: Structuring year-end bonuses to reward performance.Understanding the ROI of profit-sharing programs.Setting up salary increases to retain top talent. If you’re ready to improve productivity, enhance employee retention, and boost your business’s bottom line, this episode is for you! Key Topics Discussed: 1. Why Employee Compensation Matters 💡 The Big Picture: Employee satisfaction is the backbone of productivity, retention, and brand reputation. Employees who feel fairly compensated are 1.3 times more likely to remain loyal to their employer. 2. Year-End Bonuses: Immediate Recognition and Motivation ✅ Definition: One-time payments to acknowledge employees’ contributions over the year. Pros: Boosts morale and recognizes efforts.Strengthens alignment with company goals. ⚠️ Cons: Can create a sense of entitlement if not managed properly.Budget constraints can pose challenges for small businesses. 🎯 Best Practices: Define transparent criteria for bonuses.Clearly communicate the purpose and value to your team. 3. Profit Sharing: Aligning Goals with Company Success 💰 What is Profit Sharing? A system where employees share in the company’s profits, fostering a collaborative, team-driven culture. 🌟 Benefits: Encourages alignment between employee and company goals.Drives motivation by linking rewards to company performance. 📌 How to Implement Profit Sharing: Define formulas (e.g., percentage of profits or tiered distribution).Set clear guidelines for eligibility and timelines.Transparently communicate profit performance. 4. Salary Increases: Building Long-Term Loyalty 📈 The Importance of Competitive Pay: Offering competitive salaries is essential for retaining top talent and attracting skilled candidates. 🗓️ When to Give Raises: During annual performance reviews.Upon achieving key milestones, certifications, or outstanding achievements. 💡 Tips for Balancing Raises and Growth: Budget effectively to sustain raises without harming profitability.Set realistic expectations with employees to maintain trust. 5. Balancing All Three Approaches Customizing Compensation for Your Business: Small Businesses: Focus on year-end bonuses or selective raises.Medium to Large Enterprises: Implement a blend of bonuses, profit sharing, and raises for a robust compensation program. ✅ Pro Tip: Monetary rewards are just one part of the equation. Build a culture of appreciation with regular recognition and open communication. 6. Overcoming Challenges in Employee Compensation Every business faces hurdles when it comes to employee compensation. We’ll share proven strategies to: Manage employee expectations.Navigate economic downturns while maintaining trust and morale.Communicate clearly to prevent misunderstandings. 7. Homework for Business Owners 📋 Take Action Today: Audit Your Finances: Identify your capacity for bonuses, profit-sharing, or salary increases.Set a Plan: Determine which compensation strategy aligns with your goals and resources.Communicate Transparently: Foster trust by keeping employees informed and engaged. 💡 Pro Tip: Seek feedback from your employees to ensure the programs resonate and inspire motivation. Why This Matters Investing in your team isn’t just about increasing paychecks—it’s about creating a workplace where employees feel valued, motivated, and aligned with your company’s vision. By implementing these strategies, you’ll build loyalty, reduce turnover, and position your business for long-term success. 🔗 Resources & Links Mentioned in the Episode: Employee Retention Tips: Building a Loyal TeamThe Ultimate Guide to Profit SharingHow to Budget for Salary Increases Follow Us for More Insights: ✅ Subscribe to SoTellUs Time on YouTube for weekly episodes packed with actionable business strategies. ✅ Don’t forget to like, comment, and share this episode if you found it valuable! 📲 Connect With Us on Social Media: Instagram: @SoTellUsFacebook: @SoTellUs 📌 Hashtags to Help You Find This Episode: #EmployeeRecognition #TeamInvestments #BusinessGrowth #EmployeeBonuses #ProfitSharing #SalaryIncreases #EmployeeRetention #LeadershipTips #SmallBusinessSuccess #TeamBuilding #BusinessStrategies 🎧 Tune In Now: Transform your approach to employee compensation and start building a more motivated, loyal, and productive team today! 🔥 Don’t forget to hit that Subscribe button and ...
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    28 分
  • 110% Effort Isn’t Enough: How to Grow Smarter
    2024/12/17

    Sometimes, giving 110% isn’t enough to succeed in your business—and it may even lead to failure. In this video, we reveal how working smarter, not harder, is the key to growth. Discover how to focus your energy on the areas that matter most while delegating, automating, and optimizing the rest.

    💡 What You’ll Learn in This Episode:

    • Growing up with motivational messages like "Give 110%" and why they’re true—to a point.
    • The Minimum Required Effort for Maximum Return strategy and why doing everything yourself limits growth.
    • Lessons from building a multi-million-dollar business: how Ron, Trevor, and Troy divided roles to scale successfully.
    • Why hiring employees (even if they don’t match your 110%) and automating key processes are essential for growth.
    • The future of business: leveraging AI to free up time and boost efficiency.

    🎯 Your Homework:
    Take a look at your business:

    • Do you need to hire?
    • Do you need to automate?

    The truth is that 99% of businesses need to do one—or both—to grow.

    🚀 Key Insights:
    To build a thriving business, you need to:
    1️⃣ Focus your maximum effort on what truly matters.
    2️⃣ Hire for tasks you can delegate—even if it’s only done at 80%.
    3️⃣ Automate repetitive or critical processes to save time and resources.

    AI is changing the game, and the opportunities are endless for business owners who adapt.

    📥 Connect With Us:
    👉 Subscribe for more tips on business growth and automation: @SoTellUs
    👉 Share your thoughts in the comments: What’s one area of your business you could hire or automate today?

    #BusinessGrowth #Entrepreneurship #Automation #SmallBusinessTips #Leadership

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    25 分
  • 🚀 Power Up: Beat Burnout and Crush This Month! 💪
    2024/12/10

    Are you feeling the weight of year-end deadlines, holiday chaos, or simply running out of steam as the year comes to a close? Don’t worry—you’re not alone! In this episode of SoTellUs Time, we’re diving into how to recognize and overcome burnout while staying motivated to crush your goals for the rest of the year. Whether you’re managing a business, leading a team, or just trying to keep up with your to-do list, this episode is packed with actionable tips to help you finish strong.

    🎙️ Here’s What We’re Covering:

    1️⃣ Recognizing and Managing Burnout

    Burnout doesn’t just happen overnight—it creeps up on you. Learn how to identify the signs early, like feeling physically drained, emotionally exhausted, or uninspired by tasks you used to enjoy. We’ll share actionable steps to manage burnout, including:

    • Setting boundaries to protect your time and energy.
    • Delegating tasks to lighten your load and empower your team.
    • Scheduling intentional breaks to recharge throughout the day.
    • Practicing self-care to prioritize your physical and mental health.
    2️⃣ The Power of Micro-Goals

    Big goals can feel overwhelming, especially during a busy season. That’s why breaking them into smaller, achievable steps can be a game-changer. Discover how to:

    • Divide large objectives into weekly or daily tasks for better focus.
    • Celebrate small wins to maintain momentum and boost morale.
    • Use micro-goals to stay consistent and motivated, even when time is tight.
    3️⃣ Revisiting Your ‘Why’

    When motivation starts to fade, reconnecting with your purpose can reignite your drive. We’ll show you how to:

    • Reflect on your accomplishments to remind yourself of the positive impact you’ve made.
    • Visualize the rewards and benefits of completing your goals.
    • Rekindle your passion by revisiting why you started your journey in the first place.

    📝 Your Homework:
    Before the next episode, take a few moments to:

    1. Identify one sign of burnout in your life and take a small action to address it, like scheduling a break or delegating a task.
    2. Set one micro-goal for the week that will move you closer to your end-of-year objectives. Keep it simple and actionable!

    🔥 Ready to finish this year strong? Let’s crush your goals and beat burnout together.

    📌 Subscribe for more: Don’t miss weekly episodes filled with tips on business growth, motivation, and staying focused. Click here to subscribe: Subscribe Now

    👍 If you found this episode helpful, be sure to like, comment, and share it with someone who could use a motivational boost. Together, we can power through the challenges and end the year on a high note!

    #BeatBurnout #Motivation #CrushYourGoals #EndOfYearFocus #SelfCare #MicroGoals #BusinessTips #SoTellUsTime

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    21 分
  • How Gratitude Can Grow Your Business | Thanksgiving Special
    2024/11/26

    As Thanksgiving approaches, it's the perfect time to reflect on the power of gratitude and its impact on personal and professional growth. In this episode, we dive into how practicing gratitude can strengthen your relationships with your family, employees, and clients, ultimately driving success in your business. If you're looking for ways to foster a culture of appreciation and gratitude, this video is for you!

    Why Gratitude Matters in Business

    Gratitude is more than just a feel-good practice—it’s a proven way to boost morale, build stronger relationships, and inspire loyalty. Whether you're a small business owner, entrepreneur, or leader, adopting gratitude can set your business apart and create meaningful connections that last.

    Segment 1: Gratitude for Your Family

    Why It Matters
    Your family plays a pivotal role in your entrepreneurial journey. Their unwavering support helps you navigate the ups and downs of business ownership. Showing gratitude to your loved ones is essential for maintaining balance and perspective.

    Ways to Show Gratitude

    • Express appreciation through heartfelt words or written notes.
    • Prioritize quality time, even during hectic work weeks.
    • Celebrate milestones together to honor their contributions to your success.
    Segment 2: Gratitude for Your Employees

    Why It Matters
    Your employees are the backbone of your business. A culture of gratitude motivates your team, increases productivity, and fosters loyalty. A simple “thank you” can go a long way in building a positive workplace environment.

    Ways to Show Gratitude

    • Write personalized thank-you notes to acknowledge individual contributions.
    • Publicly recognize achievements in team meetings or newsletters.
    • Offer growth opportunities, bonuses, or other meaningful incentives.
    Segment 3: Gratitude for Your Clients

    Why It Matters
    Your clients are the lifeblood of your business. Showing appreciation strengthens trust and builds long-lasting relationships that drive customer loyalty and advocacy.

    Ways to Show Gratitude

    • Send personalized thank-you messages or holiday cards.
    • Provide exclusive perks, discounts, or early access to products or services.
    • Host client appreciation events to celebrate your partnership.
    Your Gratitude Challenge

    This week, pick one way to express gratitude for your family, employees, and clients—and take action! Whether it’s a handwritten note, a heartfelt conversation, or a special gesture, small acts of gratitude can make a big difference.

    Why Watch This Video?

    This Thanksgiving-themed episode is packed with actionable tips to help you grow your business while cultivating stronger, more meaningful relationships. If you're an entrepreneur or business leader looking to inspire your team, deepen client connections, and create a harmonious work-life balance, this video is a must-watch.

    Don’t forget to like, subscribe, and share this video with fellow business owners! Drop a comment below sharing how you show gratitude in your personal or professional life. Let’s build a community that celebrates gratitude every day!

    #GratitudeInBusiness #ThanksgivingSpecial #BusinessGrowth #EmployeeAppreciation #ClientRelationships #EntrepreneurshipTips #WorkLifeBalance

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    17 分
  • Profit with Strategic Partnerships
    2024/11/19

    🎯 Unlock the Power of Partnerships to Skyrocket Your Profits!

    In today’s episode, we’re diving deep into how to partner your way to profits. Strategic partnerships are a game-changing approach for businesses looking to expand their reach, gain cost-effective leads, and build brand credibility by aligning with trusted names in the industry. 🚀

    💡 Why Partnerships Work
    Here’s why partnerships are a must for your business growth:

    • 🌐 Expand Your Reach & Audience: Leverage your partner’s audience to grow your business faster.
    • 📈 33% of Our Leads Come from Partners: This isn’t just theory—it’s a proven strategy!
    • 💰 Get Leads for Less: Save on ad spend by tapping into partner networks.
    • 🤝 Boost Credibility: Partnering with a trusted brand adds instant trust and authority to your business.

    👩‍💻 Finding the Right Partner
    To create successful partnerships, it’s essential to align with the right businesses. Here’s how to identify them:

    1. Complementary Offerings: Find partners whose services or products complement yours but don’t directly compete.
      • Example: We’re partnering with a Virtual Assistants company—perfect for businesses needing additional operational support.
    2. Address Gaps in Your Services: What do customers ask for that you don’t provide? Partner with a company that fills those gaps and set up a revenue share model.
    3. Target Similar Audiences: Collaborate with businesses that serve the clients you want to attract.
    4. Aligned Values & Vision: Ensure the partner shares your commitment to excellent customer care and long-term success.

    Pro Tip: Always ask yourself, “Who has the clients I want?”

    💵 How to Incentivize Your Partner
    Make partnerships attractive by offering incentives that benefit both sides:

    • Revenue Sharing: Split profits on referrals or co-created services.
    • Residual Income Opportunities: Create ongoing earning potential for your partner.
    • Cross-Promotion: Share each other’s products or services with your audiences to maximize visibility.

    ✏️ Homework for This Week
    Start taking action today!

    1. Create a List: Identify companies or individuals you’d like to partner with.
    2. Reach Out: Contact at least one potential partner this week to explore collaboration opportunities.

    📌 Why You Can’t Miss This Episode
    This video is packed with actionable strategies to help you grow your business through partnerships. Whether you’re a small business owner, entrepreneur, or marketer, these tips will help you:

    • Generate more leads for less
    • Boost your credibility
    • Expand your customer base effortlessly

    🔔 Don’t forget to like, comment, and subscribe for more business growth tips and strategies! Hit the notification bell so you never miss an update.

    Keywords:

    • Partner for Profits
    • Strategic Partnerships
    • Business Growth Strategies
    • Revenue Sharing
    • Boost Business Credibility
    • Get More Leads for Less
    • Expand Your Audience
    • Virtual Assistant Partnerships
    • Complementary Business Offerings
    • Cross-Promotion Strategies

    💬 What partnerships are you exploring? Let us know in the comments below!

    #PartnerForProfits #BusinessGrowth #StrategicPartnerships

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    20 分
  • Don’t Retreat: The Key to Business Growth and Market Domination
    2024/11/12

    n this powerful episode, we uncover one of the most effective strategies for building wealth and dominating your market, even during tough economic times. Drawing from historical success stories and real-world examples, we explore how staying active in marketing—rather than retreating—can position your business for long-term success.

    Why Retreating in Marketing is a Big Mistake
    Over the past six months, many businesses have faced challenges, leading some to pull back on their marketing efforts. While this may seem like a logical cost-saving measure, it’s often a critical error. When competitors retreat, the opportunity to dominate the market and capture more customers becomes wide open.

    Procter & Gamble: A Case Study in Market Domination
    During the Great Depression, Procter & Gamble (P&G) faced the same economic hardships as other businesses, but they chose a different path. Instead of cutting back, they doubled down on advertising, particularly in emerging platforms like radio. This led to the creation of branded entertainment, the precursor to modern soap operas, and cemented their position as a household name.

    Here’s what made P&G’s strategy so effective:

    • Commitment to Advertising: P&G increased its advertising budget, ensuring its products stayed front and center while competitors faded into the background.
    • Understanding Consumer Needs: By focusing on essential products like soap and offering affordable pricing, they aligned with consumer priorities during tough times.
    • Innovative Marketing Tactics: They introduced coupons and direct marketing, connecting directly with budget-conscious households.
    • Long-Term Vision: P&G didn’t just survive the Depression; they emerged stronger, with unmatched brand loyalty and market share.

    SoTellUs: Winning During COVID
    Fast forward to the COVID pandemic, where businesses once again faced economic uncertainty. At SoTellUs, when our competitors slashed their marketing budgets, we held steady. Not only did we maintain our spending, but when we saw the market opportunity, we increased our budget. This bold move allowed us to capture market share, become the #1 choice for customers, and drive even more sales.

    The lesson? When others retreat, there’s a chance to claim the top spot.

    What You Can Do Today
    To dominate your market, take a close look at your current marketing strategy:

    1. Identify ROI: Determine where your marketing dollars are generating the highest returns.
    2. Evaluate the Competition: If your competitors are cutting back, seize the opportunity to fill the void.
    3. Act Now: If you’re not marketing, it’s time to start. Don’t wait for the economy to recover—position yourself now for future success.

    This episode will inspire you to take action, think long-term, and see challenges as opportunities to grow. Whether you’re running a small business or a global enterprise, the principle is the same: Don’t retreat. Double down, adapt to your customers’ needs, and claim your place as a market leader.

    🔔 Subscribe for More Business Tips
    Ready to dominate your market? Hit that subscribe button and join us as we share actionable strategies for business growth, marketing success, and long-term wealth.

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    25 分
  • Client Retention Strategies to Keep Customers Coming Back
    2024/11/05
    Welcome back to our channel! In today’s episode, we’re diving deep into the world of client retention and uncovering powerful strategies for keeping your customers loyal and engaged. If you’re a business owner or entrepreneur looking to increase your customer lifetime value, reduce churn rates, and build long-lasting relationships with your clients, you’re in the right place. This episode will cover why focusing on client retention is often more valuable than constantly acquiring new customers, and we’ll give you actionable steps you can start implementing today. Why Client Retention Matters More Than Just Acquiring New Customers Client retention isn’t just a buzzword; it’s a critical component of any successful business. Many companies make the mistake of pouring all their resources into attracting new clients without realizing the immense value that existing clients bring to the table. Here’s why retention strategies should be a top priority for your business: Lower Cost Than Acquiring New Customers: Did you know it’s 5-7 times cheaper to retain an existing client than to acquire a new one? When you focus on keeping your current clients happy, you save money and increase your ROI. Higher ROI on Marketing Efforts: Your initial marketing efforts are only as good as your retention strategy. By focusing on client retention, you maximize the return on each dollar spent on acquiring that customer in the first place. Increased Revenue Through Repeat Business: Loyal clients are more likely to make repeat purchases and engage in upselling and cross-selling opportunities. A satisfied customer is far more likely to explore additional products or services you offer. More Referrals and Positive Word of Mouth: Satisfied clients trust you and are more likely to refer friends and family, bringing in high-quality leads at no additional cost. Enhanced Brand Loyalty: Building a loyal customer base is essential for long-term growth. Client loyalty doesn’t just increase revenue but also builds a community around your brand. How to Retain Your Clients: Proven Client Retention Strategies Now that we know why client retention is important, let’s get into the actionable steps you can take to keep your customers coming back. Here’s a breakdown of the most effective client retention strategies: 1. Understand Your Clients Understanding your clients’ needs and expectations is the foundation of customer retention. Regularly seek feedback and stay updated on their experiences with your brand: Client Reviews: Encourage customers to leave reviews about their experience. This will give you direct insight into areas for improvement.Surveys: Short, targeted surveys can provide valuable feedback on customer satisfaction and service quality.Client Calls: Sometimes, a direct phone call or personalized message is the best way to connect with clients and show them that you value their feedback. 2. Deliver Consistent Quality Consistency in quality keeps clients coming back. Develop systems to measure and maintain high-quality standards: Quality Measurements: Use customer reviews and survey data to monitor your service or product quality.Standard Operating Procedures (SOPs): SOPs ensure your team delivers consistent, high-quality results every time.Regular Training: Keep your team trained and motivated to maintain service quality. 3. Build Trust and Transparency Trust is essential in building long-term relationships. Be upfront, honest, and proactive in your communication: Clear Communication: Keep clients informed with regular updates and respond promptly to inquiries.Address Issues Quickly: Acknowledge and resolve any issues immediately to show clients you value their satisfaction.Transparent Pricing: Clients appreciate honesty, so be clear and upfront about pricing and any additional fees. 4. Follow Up and Check-Ins Clients need to know they are valued beyond the point of sale. Regular follow-ups show clients that they’re more than just numbers: Personalized Follow-Ups: Personalized check-ins help create a bond and keep the lines of communication open.Automation with a Personal Touch: Automated follow-ups can still feel personal. Use the client’s name, reference past purchases, or acknowledge their preferences. 5. Incentivize Loyalty Give your clients a reason to stay loyal by introducing rewards programs that keep them engaged with your brand: Loyalty Programs: Implement a rewards program that offers points, discounts, or perks for repeat purchases.Referral Programs: Encourage satisfied clients to refer others with a referral program that benefits both the referrer and the new customer. Homework To help you get started, we have a challenge for you! Pick at least one of these client retention strategies and implement it in your business this week. Whether it’s sending a follow-up message, creating a loyalty program, or seeking client feedback, taking action now will help you start building stronger ...
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    24 分
  • Season of Spending: Mastering Holiday Promotions 💸
    2024/10/29
    Welcome to the ultimate guide to mastering the "Season of Spending"! The holiday season is officially here, and with it comes a wave of eager customers looking for the best deals, discounts, and promotions. In this video, we're diving into how you can strategically prepare your business to make this holiday season your most profitable yet. If you're looking to get discovered by customers ready to spend and engage, stay tuned, because we'll cover essential holiday promotional strategies, marketing tips, and timing tactics that’ll help you make the most of Halloween, Black Friday, Thanksgiving, and the December holidays! 💰✨ 🎉 Key Points Covered in Today’s Video: 1. What Promotions Do You Need? To set your business apart this holiday season, it’s crucial to plan for key dates like: Halloween: The first kickoff to the holiday shopping season.Black Friday: The massive shopping day right after Thanksgiving, perfect for flash sales.Thanksgiving Weekend: Take advantage of customers still in spending mode.December Holidays (Christmas, Hanukkah, New Year’s, etc.): End the year with memorable promotions that capture the festive spirit. 🌟 Action Tip: Start thinking about which holidays align best with your products or services and how you can create unique promotions that resonate with the festive vibes! 2. What Should You Offer? 🤑 Choose promotional offers that attract attention and deliver value, such as: Discounts: These could be percentage or dollar-off deals that make your products more accessible.Prepaid Services: Encourage customers to lock in services for the future, creating a sense of urgency.Buy One, Get One Free (BOGO) or Discounted: A tried-and-true offer that feels like double the deal for customers.Gift Cards with Discounts: Offer gift cards with a discount, making them ideal for gift-giving and future customer visits. 🌟 Action Tip: Think about what offers have worked in the past or what your customers respond to best, then tailor them for the holiday season! 3. How Should You Market Your Holiday Promotions? 📣 To maximize visibility, use every channel available to communicate with your clients and new prospects. Here’s how: Email Campaigns: A well-timed email sequence can be highly effective in nurturing your existing customers.Social Media Posts: Reach your followers with engaging content, stories, and interactive elements (like polls).Text Messages: Texts offer a direct line to your clients for urgent or last-minute deals.Printed Flyers & In-Store Posters: Physical reminders work wonders if you have a brick-and-mortar presence or events. 🌟 Action Tip: Tailor each message based on the platform! For instance, emails can be more detailed, while social media posts should be visually engaging and to the point. 4. When Should You Start Marketing? 📆 Timing is everything! Here’s a suggested timeline to ensure your promotions hit when customers are most responsive: Thanksgiving & Black Friday: Start promoting as early as November 22nd to build anticipation.December Holidays: Begin your marketing campaigns in the second week of December for full impact. 🌟 Pro Tip: By spacing out your promotional messages, you keep your audience interested without overwhelming them. 5. How Often Should You Contact Your Customers? 📨 For holiday promotions, frequency is essential to stay top of mind. As a rule of thumb: Contact customers at least 3 times during Thanksgiving week (e.g., early in the week, Black Friday, and the weekend).For December holidays, consider two or three touches, focusing on mid-December and the days leading up to key holiday dates. 🌟 Action Tip: Consider sending different messages with each contact, such as a reminder, a special one-day deal, or a countdown to the end of the sale. 6. When Should You End Your Specials? ⏰ Ending your promotions at the right time ensures that customers feel urgency without feeling rushed. Here are three popular options: End it on the holiday itself to capitalize on same-day purchases.Extend it over the weekend if the holiday falls near the end of the week.Allow a grace period of a couple of days post-holiday to capture any lingering interest. 🌟 Pro Tip: Choose an end date based on your goals. A short window creates urgency, while a few extra days can capture last-minute shoppers. Homework 📝 Now that we’ve laid out the strategy, it’s time for some hands-on preparation: Step 1: Determine the specific special offers you’ll feature.Step 2: Create a marketing calendar to schedule each email, social post, and text message.Step 3: Get all assets ready! Whether it’s designing graphics, writing captions, or prepping email templates, make sure everything is lined up to go live on schedule. By following these steps and preparing your marketing ahead of time, you'll be ready to tackle the Season of Spending head-on. Embrace this chance to connect with your customers, offer them real value, and ultimately, drive your ...
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    19 分