In this second part of our mini-series, we explore our unique approach to working with clients that breaks away from the traditional agency model. Last episode, we touched on why the traditional retainer model could be tedious and inefficient for both client and creative—be sure to catch up if you haven’t already. Today, we’ll delve into how our immersive workshop model puts you at the heart of the creative process, making the work more engaging, productive, and perfectly tailored to your brand.

To book a discovery call by clicking here or email hello@smartbeautycreative.com

In this episode, host Viola Levy shares invaluable lessons from her time working with two of the most influential women in beauty retail, Alexia Inge, founder and former CEO of Cult Beauty, and Rhea Cartwright, who until recently was Head Beauty Buyer at Liberty London.

Having known and worked closely with both women, Viola looks at what it takes to get your brand into top retailers, she discusses the power of strong brand identity, the importance of understanding your market, and how brands can position themselves to stand out in a crowded space. She highlights the nuances of retail relationships, emphasising the importance of storytelling, authenticity, and staying true to brand values. With insights on how the buying process works and what retailers are really looking for, Viola's experiences provide a playbook for brands aspiring to secure coveted shelf space.

To book a discovery call, click here or email hello@smartbeautycreative.com

The perfume world is notoriously tricky to succeed in. (How do you market an invisible product that everyone will experience differently?) In today’s episode, I’m delighted to welcome two of my favorite people in the British fragrance world, Pia Long and Nick Gilbert, the fiercely intelligent and wonderfully unfiltered founders of Olfiction. Known for their bespoke perfumery and consultancy services, as well as their own candle and perfume range Bougie Bougie, Nick and Pia represent everything that’s great about the independent British fragrance industry.

Pia Long is a Finnish-born perfumer with a unique perspective shaped by her twin passions for writing and fragrance, and a wealth of experience across every corner of the industry. Nick Gilbert, Olfiction’s Creative Director, brings his expert touch to brand development and consumer engagement, with a reputation for insightful commentary and engaging presence on BBC radio. As we chat, you’ll see why these two are so in demand—busy, brilliant, and always authentic. I hope you enjoy the conversation.

olfiction.com

boujeebougies.com

instagram.com/nickrgilbert

instagram.com/perfumer.pia