Demystifying the world of scent with Karen Gilbert
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Demystifying the world of scent with Karen Gilbert
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Ever wondered what really goes on behind the scenes in perfumery? Our latest episode with fragrance educator and author Karen Gilbert helps lift the lid on the "smoke and mirrors" world of fragrance.
From accidentally falling into perfumery to becoming one of the most respected voices in fragrance education, Karen talks about why that "pheromone perfume" trend is complete nonsense, how your nose is basically connected to your emotions and memories, the shocking truth about how commercial fragrances are REALLY made, and why scent is literally the best salesperson for your products.
Karen has authored several books including "Perfume: the Art and Craft of Fragrance" and hosts her own podcast, The Perfume Making Podcast. She teaches perfumery worldwide from her scent studio in the New Forest.
If you want to start a perfume brand, curious about how a perfume gets made or just love learning about the power of scent, this episode is for you.
karengilbert.co.uk
podcasts.apple.com/us/podcast/scent-as-story-how-to-build-a-brand-that-captivates/id1693602939?i=1000677264386